by Byron White | Apr 19, 2018 | CMC News & Announcements
It’s official: on Thursday night, day 2 of the content marketing conference, Content Marketing Club returns! By popular demand, this is the first-of-a-kind event showcases “marketing” comedians, many who have left big companies to pursue comedy full-time....
by Content Marketing Conference | Apr 19, 2018 | CMC News & Announcements
Whether you’re an SEO Nerd or a Newbie or somewhere in between, Veronica wants to connect with you at CMC18. She’s well versed in the realm of internet marketing—running a successful digital marketing agency and making it all work as a self-proclaimed...
by Byron White | Apr 18, 2018 | CMC News & Announcements
Drum roll please…We’re so excited to announce that one of the most awarded marketing executives joins the CMC18 roster of 21 keynote speakers: Bonin Bough. His keynote is slated for Thursday, May 3, so fasten your seatbelts to fully enjoy the ride with one...
by Content Marketing Conference | Apr 17, 2018 | CMC News & Announcements
Margot may be an author, business owner, consultant, speaker, workshop leader, producer, and teacher—but first and foremost, she’s a content strategist with nearly two decades of content strategy experience and insight to share with participants at CMC18. We know you...
by Content Marketing Conference | Apr 16, 2018 | CMC News & Announcements
You may have heard that CMC speaker Neal Schaffer is fluent in both Japanese and Mandarin Chinese, but don’t let that fool you: his real language—and the one he’ll be speaking at the conference—is marketing. Digital marketing, to be exact, and he’s put his fluency...
by Content Marketing Conference | Apr 15, 2018 | CMC News & Announcements
If you have any questions at all about the impact of behavioral science on marketing, just ask Nancy Harhut. We mean it, too, because the award-winning all-things digital, direct, and content marketer and keynote speaker will be at this year’s Content Marketing...
by Content Marketing Conference | Apr 13, 2018 | Content Strategy
Now, it’s more than a thing. It’s no longer even a buzzword. Content marketing is a living, breathing force that we’re learning how to harness. And now’s the time to do it, as you’ll learn at the upcoming Content Marketing Conference May 2-4 at the Westin Boston...
by Content Marketing Conference | Apr 12, 2018 | CMC News & Announcements
We’re all lucky to have award-winning digital marketer Jill Grozalsky on hand at #CMC18. As an expert in personalization, user segmentation, and testing, she’ll share her best practices for developing comprehensive marketing strategies that deliver results—and keep...
by Content Marketing Conference | Apr 12, 2018 | CMC News & Announcements
If anyone can “convert” you to the wise ways of online content marketing, it’s Tim Ash. He’s the head of a wildly successful strategic conversion rate optimization agency and author of two best-selling books on landing page optimization. Among his oodles (that’s a...
by Content Marketing Conference | Apr 11, 2018 | CMC News & Announcements
We know, we know. There’s going to be so much action happening within the walls of the Westin Boston Waterfront May 2-4—at the Content Marketing Conference, of course—but what if you want to check out what’s on offer outside of the hotel? We’ve prepared a mini...
by Content Marketing Conference | Apr 10, 2018 | CMC News & Announcements
Arnie Kuenn is about as close the personification of content marketing as you can get. It’s not just his three decades’ worth of entrepreneurial and digital marketing expertise, his status as award-winning author and world-renowned speaker, or even his claim on the...
by Content Marketing Conference | Apr 9, 2018 | CMC News & Announcements
Niki Vecsei Harrold descends on this year’s Content Marketing Conference to talk about what it takes to drive digital and branding transformation across a large organization that’s been around since 1904. As Transamerica’s Director of Communities Strategy and Social...
![Sharpen Your Art, Comedy, and Science [Content Marketing] Skills at #CMC18](https://d3dfov0677tv0v.cloudfront.net/wp-content/uploads/2018/04/ArtComedyScience-1-400x250.jpg)
by Byron White | Apr 7, 2018 | CMC News & Announcements
As we like to say, we don’t need a heavier hammer for success. We need sharper nails. We’ll do some nail sharpening, all right. And while we’re at it, we’ll put some new tools in our content marketing tool chest so we can take the art, comedy, and science of content...
by Content Marketing Conference | Apr 6, 2018 | CMC News & Announcements
We’re thrilled that Norm Laviolette, co-founder of Improv Asylum and one of the bright (and hilarious) minds behind Laugh Boston, is presenting a Comedy Keynote at this year’s show-within-a-show Comedy Marketing Conference. Norm took a few minutes to give us his take...
by Content Marketing Conference | Apr 4, 2018 | CMC News & Announcements
Let’s take a peek at what SpyFu is doing for today’s content marketers, shall we? Aside from sponsoring #CMC18, of course, they’re THE resource for all-things-SEO, which means their tools provide the search marketing backbone to winning content strategies. How about...
by Byron White | Apr 3, 2018 | CMC News & Announcements
“Content marketing” is no longer a buzzword. Non-marketing people get it. Companies get it, with investment galore. But the pressure is on us—all content marketers—to hone our craft, and collectively stand at the precipice of content marketing greatness and start...
by Content Marketing Conference | Apr 2, 2018 | CMC News & Announcements
We all know that the 2018 Content Marketing Conference at the Boston Westin Waterfront May 2-4 is Beantown’s biggest draw, but come on—this is Boston we’re talking about. We’d be remiss if we didn’t offer up at least a few suggestions to round out your springtime...
by Content Marketing Conference | Apr 1, 2018 | CMC News & Announcements, Content Creation
Glad you asked. It’s not that content marketing, as a practice, is anything to laugh about—far from it. But engaging readers, listeners and customers orbiting at high speeds is the goal for content marketing, along with transforming them from browsers to believers,...
by Byron White | Mar 31, 2018 | CMC News & Announcements
On May 2, we’re storming into the Boston Westin Waterfront to kick off our 4th Annual Content Marketing Conference and Expo. We’ll inspire, collaborate, network, and laugh—yes laugh—perpetually for 3 solid days absorbing the A to Z tactics, hacks, and techniques for...
by Content Marketing Conference | May 22, 2017 | Content Performance
At Content Marketing Conference 2017, many questions were posed by the keynote speakers and influencers but a common recurring theme seemed to be, “What actually makes good content?” Marketers frequently get hung up on the notion of “good content”. But what actually...
by Content Marketing Conference | May 19, 2017 | Content Optimization
The best marketers know that great material isn’t enough — effective content distribution is just as important. The best content on the planet has limited utility if it’s not easily accessible to all relevant audiences. With that in mind, let’s...
by Content Marketing Conference | May 17, 2017 | CMC News & Announcements
If you’ve ever been to a gigantic conference, you may feel that as the size of the conference increases, the value diminishes. The hallways and coffee stations are mobbed and you can’t find the people you need to meet. As the day wears on, it’s easier to stay for the...
by Content Marketing Conference | May 15, 2017 | Content Creation, Content Strategy
Matching the right piece of content with the interests of individual site visitors should be a strong priority for content managers — and that’s one reason why real-time content personalization has become so popular. Personalized content makes your website...
by Content Marketing Conference | May 12, 2017 | Content Creation
Content marketing is a powerful tool that can benefit virtually any organization. To produce great content, however, you need to stay ahead of the curve. Best practices evolve quickly, and businesses that are savvy and nimble enough to adapt to the latest trends are...
by Content Marketing Conference | May 10, 2017 | CMC News & Announcements
Easily one of the most amazing sessions at #CMC17, Nancy Harhut’s session on “Five Easy Steps to Create Brain-Craving Content” was jam packed with useful information for content marketing professionals. Or anyone who ever wants to sell a product, service or idea....
by Content Marketing Conference | May 8, 2017 | CMC News & Announcements
Consider this scenario: You’ve just ended the best, most inspiring marketing conference of your life. The atmosphere was electric and you’re absolutely brimming with excitement about applying what you’ve learned. Then, once you arrive home, the...
by Byron White | May 5, 2017 | CMC News & Announcements, Content Performance
CEO of Vertical Measures, Arnie Kuenn is an expert in every step of content marketing, from strategic development to measurement. He’s literally written the book on it. In this breakout session at CMC17, Arnie zeroed in on content optimization beginning with a slide...
by Content Marketing Conference | May 3, 2017 | CMC News & Announcements
Innovation is the lifeblood of business, and content is no exception. Organizations that develop innovative content marketing strategies can create a significant competitive advantage for a relatively modest investment. To help you stay current with the most...
by Content Marketing Conference | May 1, 2017 | CMC News & Announcements
I’m not a people person. I’m a writer and an INTJ. I love rainy days that give me an excuse to stay in. I prefer to learn from a book than from actual people. But I’ve learned that battling these tendencies is sometimes necessary, so when I was given the opportunity...
by Content Marketing Conference | Apr 28, 2017 | CMC News & Announcements
Ann Handley delivered a momentous keynote at CMC 2017. The crux of her speech was an invitation for brands to put themselves out there with a “BIGGER. BOLDER. BRAVER.” approach to content. As we listened to her speak about the companies she believes exemplify this...
by Byron White | Apr 27, 2017 | CMC News & Announcements
No one ever gets paid $2 million to create a blog post, but Josh Steimle proved that you can definitely earn $2 million as a result of placing a blog post in the right channels. In this session at Content Marketing Conference 2017, Steimle covered all of the critical...
by Content Marketing Conference | Apr 24, 2017 | CMC News & Announcements
If someone hadn’t known Nadya Khoja was one of the speakers at CMC 2017, they may have thought she was someone really cool who wondered into the conference room or was representing a hot new startup. Dressed in dark-wash jeans and a flowing tee with “HUSTLE” in all...
by Content Marketing Conference | Apr 21, 2017 | CMC News & Announcements
When content marketers talk about diversity, most of the time they are discussing the diversity of content. Is your content marketing strategy diverse? Does it address the variety of questions asked at different stages in along your customer journey may in a variety...
by Content Marketing Conference | Apr 20, 2017 | Content Optimization
Things change quickly in the world of content marketing. One update is often all it takes to make some of today’s best practices as obsolete public pay phones. To help you stay current with breaking developments, let’s review the latest top articles...
by Content Marketing Conference | Apr 17, 2017 | CMC News & Announcements
Journalist-turned-creative strategist Melanie Deziel of Mdeziel Media is an expert creator of branded content that’s so good it rivals the likes of the New York Times in terms of reporting quality and audience engagement. A storyteller at heart, Melanie believes in...
by Content Marketing Conference | Apr 10, 2017 | CMC News & Announcements, Content Strategy
We’re gearing up for Content Marketing Conference 2017 and it’s shaping up to be one intense (SOLD OUT) conference with a lot of fun after-parties and receptions, including Comedy Marketing Club! Whether you’re new to the content marketing world or...
by Content Marketing Conference | Apr 7, 2017 | CMC News & Announcements
There are only four days until CMC and guess what!? OUR SESSIONS ARE SOLD OUT! Not to worry, there’s still a little space in our content strategy, SEO, CRO, content marketing, comedy marketing, and writing workshops! Let’s meet Jesse of The American...
by Content Marketing Conference | Apr 5, 2017 | Content Planning
Digital marketing has completely revolutionized the way that companies foster relationships with existing customers and seek new ones. The power of data facilitates personalized sales and notifications that make customers feel like brands are really getting to know...
by Content Marketing Conference | Apr 5, 2017 | CMC News & Announcements
With only five days remaining until #CMC17, we are excited to bring you our next attendee, Marianne of Cisco! Tell us about you, where you work, and your content marketing history! I work for Cisco as a Cybersecurity Marketing Manager. It has been a while since...
by Content Marketing Conference | Apr 4, 2017 | Content Creation
What do Qatar Airways and Arizona State University have in common? If you said the colors maroon in their logos, you are smarter than the average superhero, but that’s not the answer we’re looking for here. Right now, both organizations are securing the kingpin...
