by Sarah Burt | May 21, 2020 | CMC News & Announcements, Content Planning
Knowing who your audience is, what they want, and what motivates them to buy is essential to creating the type of content that will resonate with and engage your audience. Our Audience Insights track offers you a wealth of information on how you can get to know your...
by Sarah Burt | May 20, 2020 | CMC News & Announcements, Content Strategy
One strategy track just isn’t enough for Content Marketing Conference. Go beyond the basics of content strategy with the sessions available in our CMC 2020 Strategy II track. Within these sessions, you’ll find a wealth of information on how to adjust your...
by Sarah Burt | May 19, 2020 | CMC News & Announcements, Content Strategy
Looking to shake up your content marketing strategy with new tactics? Get inspiration from the sessions in the CMC 2020 Innovation track. These sessions cover a range of innovative techniques from experiential content and conversational marketing to challenging our...
by Sarah Burt | May 18, 2020 | CMC News & Announcements, Content Creation
Every brand knows they need video, but getting started with video and consistently producing quality, relevant video content is easier said than done. CMC’s video experts – Renee Teeley, Justin Andrews, Meaghan Corson, Tyler Lessard, and Glenn Hughes...
by Sarah Burt | May 16, 2020 | CMC News & Announcements, Content Performance
All content marketers care about conversions. Whether you’re trying to get a visitor to sign up for your email list, download your e-book, or purchase a product, conversions are vital to maintaining a healthy business. But we don’t have to tell you that!...
by Sarah Burt | May 15, 2020 | CMC News & Announcements, Content Planning
If you’re in a B2B space, then you know that this comes with its own unique set of challenges and roadblocks that B2C brands just don’t encounter. The sessions in the B2B track cover a range of topics that will help you improve your B2B content marketing...
