We’re all lucky to have award-winning digital marketer Jill Grozalsky on hand at #CMC18. As an expert in personalization, user segmentation, and testing, she’ll share her best practices for developing comprehensive marketing strategies that deliver results—and keep delivering results.
Let’s see what this Director of Digital Strategy at BrainJocks has to say in our Speaker Q&A:
Q: What excites you most about presenting at CMC18?
A: CMC is a new conference for me and I am excited to be presenting to people who are truly passionate and dedicated to the creation of good content. As someone who consults with clients and has focused heavily on personalized content and testing of content, I have seen how daunting and overwhelming content marketing can be for some people, so being able to converse with other presenters and attendees about content marketing strategies and approaches to content hurdles, etc. is very exciting.
Q: Why is NOW the time to master content marketing?
A: With so many websites and so much content out there, things start to blur together for customers and it can be really hard to stand out. That means that organizations today are competing on the customer experience that they deliver and content is such a significant part of that. Mastering content marketing NOW is critical to gaining a competitive edge, wow-ing customers and building loyalty with customers. It’s almost invaluable.
Q: What does it take to connect with customers today—and how can great content do that?
A: To connect with customers today, companies need to have a truly personalized and 1-1 conversation with each and every customer. This means using data to know your customers and then create the content they are looking for and deliver the answers to their specific needs and questions, quickly and clearly.
Q: If there was just one thing you could convince all content marketers to do, what would that be?
A: Oh man that’s tough. My initial reaction was to say personalization, but ultimately all content marketers need to be measuring content performance. I would shout it from the rooftops: “MEASURE EVERYTHING. COLLECT DATA.” Measuring content performance and collecting data will help content marketers tell the story of what is working and what’s not. It also allows marketers to extract opportunities for optimization tactics such as personalization, segmentation, and more.
Find out more about Jill and plan on attending her session, Content Personalization and Outreach at Scale, May 3, 12:55pm – 1:35pm!