We’re gearing up for Content Marketing Conference 2017 and it’s shaping up to be one intense (SOLD OUT) conference with a lot of fun after-parties and receptions, including Comedy Marketing Club!
Whether you’re new to the content marketing world or are a content marketing maven who’s already utilizing the latest tools and tactics, you’re likely to always be on the lookout for additional resources.
If you’re hopping on a plane, train, or bus you might be looking for reading material for your trip. And if you’re a marketing manager, then you need to be constantly on the lookout for fresh perspectives and insight.
Here’s our curated list of some of the best reads you can have while you’re traveling to #CMC17:
Content Chemistry: The Illustrated Handbook for Content Marketing, Andy Crestodina
Now in its fourth edition, Andy Crestodina’s classic content marketing master manual has been used industry-wide by novice and expert marketing managers alike.
As the title implies, this book also isn’t a massive wall of text as there are many helpful illustrations to help lend life to the concepts being discussed.
You’ll see why Andy is a go-to luminary in the content marketing world once you crack this book open.
Social media can be a massive stratosphere that makes it easy for your brand to just get totally lost in all those other voices.
How can you make your content, and social brand, stand out? This book will show you how to make social media harmonious with your content strategy.
Contagious: Why Things Catch On, Jonah Berger
The truth in advertising is that people don’t intentionally listen to it: they listen to their friends, family, and other peers.
So what makes an ad, a meme, or a blog post catch on? How do you get people talking about something?
This marketing professor at Wharton delves into the power of social influence and demystifies why a blender video got over 200 million shares, and many marketers have used this information to craft shareable stories.
WriterAccess founder Byron White lays out a simple road map for forming your content strategy: what is content marketing?
How do people use it? How do you go about refining your content plan, and truly understand your audience?
Learn how in this pocket guide you can easily finish on the train or plane to Boston!
If you’re a B2B marketer, you’ll quickly devour Samantha’s Stone ultimate playbook for attaining high growth in B2B markets that are difficult to sell to.
If you’re wondering why your efforts to transform your B2B content strategy have been falling flat, you’ll definitely want to open this book after takeoff.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Ann Handley and C.C. Chapman
In order to make an impact, marketers must create content that is engaging and shareable through a likeable and relatable voice.
Most of all, why are you creating content? What does your audience want?
\If you’ve been having trouble finding your voice and the context for your content, this is a must-read.
We hope to see you at CMC tomorrow!
If you attend Content Marketing Conference 2017, you’ll have the opportunity to meet many of the authors listed here, ask questions, have a complimentary book signed, and more!