It’s Time to Evolve Content Marketing
Content marketing is evolving. It’s not how much content we create that matters. It’s who creates it, and how it helps us make life better, smarter, and more fun. CMO’s are becoming CEO’s, guiding business the new way. Personalization at scale is within reach, thanks to artificial intelligence. And the MarTech Stack we select impacts our trajectory for success. That’s where CMC comes. Our fifth year covers what’s new, what’s next, and what’s essential for content marketing success.
2019 Keynotes
David Meerman Scott
Marketing and Sales Strategist
David Nihill
FunnyBizz
Tim Washer
Ridiculous Media
CMC 2018 Highlights
A to Z Tactics, Hacks & Techniques
Planning
Creation
Optimization
Distribution
Performance
Comedy
Arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
Agenda at a Glance
Workshops
Tuesday April 16
| 9:00 AM – 8:00 PM | • | Registration |
| 1:00 PM – 5:00 PM | • | Workshops |
| 5:00 PM – 8:00 PM | • | Welcome Receptions |
Conference
Wednesday April 17
| 7:00 AM – 8:00 AM | • | Breakfast |
| 7:45 AM – 9:50 AM | • | Keynotes |
| 9:50 AM – 10:30 AM | • | Networking Break |
| 10:30 AM – 12:30 PM | • | Sessions |
| 12:30 PM – 1:30 PM | • | Lunch |
| 1:30 PM – 4:25 PM | • | Sessions |
| 4:30 PM – 5:00 PM | • | Networking Break |
| 5:00 PM – 6:00 PM | • | Keynotes |
Conference
Thursday April 18
| 7:00 AM – 8:00 AM | • | Breakfast |
| 7:45 AM – 9:50 AM | • | Keynotes |
| 9:50 AM – 10:30 AM | • | Networking Break |
| 10:30 AM – 12:30 PM | • | Sessions |
| 12:30 PM – 1:30 PM | • | Lunch |
| 1:30 PM – 4:25 PM | • | Sessions |
| 4:30 PM – 5:00 PM | • | Show Floor |
| 5:00 PM – 6:00 PM | • | Comedy Marketing Keynotes |
| 6:00 PM – 8:00 PM | • | EVOLVE Reception |
Comedy Workshops
Friday April 19
| 8:00 AM – 9:00 AM | • | Breakfast |
| 9:00 AM – 12:00 PM | • | Comedy Workshops |
| 12:00 PM | • | Safe Travels! |
Coolest Venue,
& Hottest Events
For the LOVE of Stories
Get inspiration flowing on Wednesday evening 6 to 8 PM at the special event at the Log Me In headquarters, one block away from the Westin. Kick back and enjoy three StorySlam winners from THE MOTH, including Sara Rabidoux, Amanda Goodwin and Bethany Van Delft, hosted by Edgar Herwick from WGBH.
Comedy Marketing Club
Laugh harder than you ever knew you could at Wednesday’s CMC Comedy Club at Laugh Boston in the Westin, 8 to 10 PM. Sponsored by Spyfu (and new family member Nacho Analytics), the event features comedians Sarah Cooper, Andrew Tarvin, David Nihill and more. Bring your laughing gear for insights on human stupidity.
EVOLVE Reception Thursday
Top off all the funtastic entertainment with the grand finale: The EVOLVE reception is from 6 to 8 PM on Thursday. You’ll be treated to book signings from our speakers and keynotes, extravagant healthy foods and CMC special comedy keynote Don McMillan, Chief Comedy Officer at Technically Funny, on the stage at 7:30 PM sharp.
Comedy Marketing Keynotes
Last year’s Comedy Marketing Keynotes received RAVE reviews, and we expect this year’s to merit the same. Find out for yourself Thursday afternoon 4 to 6 PM, when each of our eight keynotes offers a 10-minute exploration of the intersection of marketing, comedy and business growth. It’s followed by the EVOLVE reception and even more entertainment.
2019 Sponsors
Demographics
DECISION MAKERS
- Founder/C-Level 19%
- Director 24%
- Manager 30%
- Individual Contributor 27%
INDUSTRY LEADERS
- Marketing & Advertising 27%
- Software/Technology 20%
- Nonprofit/Healthcare/Edu 19%
- Professional Services 13%
- Construction 6%
- Financial 5%
- Other 10%
COMPANY SIZE
- 1-50 30%
- 51-1000 40%
- 1001-5000 18%
- 5001+ 13%
Good insight and valuable tips that are not necessarily available in the public domain yet.
Stehen TurcotteAn excellent conference all round that provided both novices and those already engaged in content marketing deep insights and actionable strategies to achieve success.
Amit VyasCMC is worth every minute and investment of time and attention. Start planning for next year’s early, you’ll be submerged into a pool of networking, priceless business growth ideas and exceptional mentoring.
Deborah-Lynn Senger