THE SCIENCE OF MARKETING PERFORMANCE
Content marketing is changing. We’re learning that we don’t need a heavier hammer for success; we need sharper nails. The art of content creation must be mastered to engage customers with high-quality content and valuable information. The science of marketing performance must be perfected in multiple channels, to catch customers orbiting at high speeds. That’s where CMC comes in, showcasing the latest tactics, methodology and technology to take your content marketing to the next level, and way beyond.
THE ART OF CONTENT CREATION
Content marketing is changing. We’re learning that we don’t need a heavier hammer for success; we need sharper nails. The art of content creation must be mastered to engage customers with high-quality content and valuable information. The science of marketing performance must be perfected in multiple channels, to catch customers orbiting at high speeds. That’s where CMC comes in, showcasing the latest tactics, methodology and technology to take your content marketing to the next level, and way beyond.
KEYNOTES
SESSIONS
TRACKS
WORKSHOPS
2018 Keynotes
CMC 2017 Highlights
A to Z Tactics, Hacks & Techniques
Planning
Creation
Optimization
Distribution
Performance
Comedy
Arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
Agenda at a Glance
Day 1 Wednesday May 2
| 7:00 AM – 8:00 AM | • | Breakfast |
| 8:00 AM – 12:00 PM | • | Workshops |
| 12:00 PM – 1:00 PM | • | Lunch |
| 1:00 PM – 6:00 PM | • | Comedy Keynotes |
| 6:00 PM – 8:00 PM | • | Welcome Reception |
Day 2 Thursday May 3
| 7:00 AM – 8:00 AM | • | Breakfast |
| 8:00 AM – 11:00 AM | • | Keynotes |
| 11:30 AM – 12:10 PM | • | Sessions |
| 12:10 PM – 1:00 PM | • | Lunch |
| 1:00 PM – 4:00 PM | • | Sessions |
| 4:00 PM – 6:00 PM | • | Keynotes |
| 6:00 PM – 8:00 PM | • | Art & Science Reception |
| 8:00 PM – 11:00 PM | • | Comedy Marketing Club |
Day 3 Friday May 4
| 7:30 AM – 8:30 AM | • | Breakfast |
| 8:30 AM – 10:00 AM | • | Keynotes |
| 10:30 AM – 12:30 PM | • | Sessions |
| 12:30 PM – 1:15 PM | • | Lunch |
| 1:15 PM – 2:30 PM | • | Sessions |
| 2:30 PM – 4:00 PM | • | Keynotes |
| 4:00 PM – 6:00 PM | • | Closing Reception |
Spectacular venue & Funtastic events
Westin Boston Waterfront Hotel
Thanks to rave review on last year’s first class experience, we return to the Westin Boston Waterfront this year for #CMC18 with expanded space for way more attendees, and even more extravagant receptions and events.
Comedy Marketing Keynotes
Enjoy 10 comedy marketing keynotes exploring the intersection of comedy and business grow that driving engagement and loyalty to make your brand brighter, better and more likely to achieve performance goals with humor touching the soul and leading the charge.
Art and Science Reception
When it comes to content marketing, it’s not the ingredients that matter, it’s the art and science of how you bake the cake that matters. Celebrate success with extravagant cakes, pastries and treats for Boston’s greatest chef’s.
Comedy Marketing Club
This signature event sponsored by SpyFu features Boston’s finest comedians followed by karaoke for all, that may cause beverages to shoot from your nose, so bring your muscle and laughing gear to max the fun.
2018 Sponsors
DEMOGRAPHICS
DECISION MAKERS
- Founder/C-Level 19%
- Director 24%
- Manager 30%
- Individual Contributor 27%
INDUSTRY LEADERS
- Marketing & Advertising 27%
- Software/Technology 20%
- Nonprofit/Healthcare/Edu 19%
- Professional Services 13%
- Construction 6%
- Financial 5%
- Other 10%
COMPANY SIZE
- 1-50 30%
- 51-1000 40%
- 1001-5000 18%
- 5001+ 13%
Good insight and valuable tips that are not necessarily available in the public domain yet.
Stehen TurcotteAn excellent conference all round that provided both novices and those already engaged in content marketing deep insights and actionable strategies to achieve success.
Amit VyasCMC is worth every minute and investment of time and attention. Start planning for next year’s early, you’ll be submerged into a pool of networking, priceless business growth ideas and exceptional mentoring.
Deborah-Lynn Senger