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IT’S TIME TO BETTER CONTENT PERFORMANCE
Content marketing is evolving. It’s not how much content we create that matters. It’s who creates it, and how it helps us make life better, smarter, and more fun. CMO’s are becoming CEO’s, guiding business the new way. Personalization at scale is within reach, thanks to artificial intelligence. And the MarTech Stack we select impacts our trajectory for success. That’s where CMC comes. Our fifth year covers what’s new, what’s next, and what’s essential for content marketing success.
IT’S TIME TO EVOLVE CONTENT MARKETING
Content marketing is evolving. It’s not how much content we create that matters. It’s who creates it, and how it helps us make life better, smarter, and more fun. CMO’s are becoming CEO’s, guiding business the new way. Personalization at scale is within reach, thanks to artificial intelligence. And the MarTech Stack we select impacts our trajectory for success. That’s where CMC comes. Our fifth year covers what’s new, what’s next, and what’s essential for content marketing success.
KEYNOTES
SESSIONS
TRACKS
WORKSHOPS
CMC 2017 Highlights
A to Z Tactics, hacks & techniques
Planning
Creation
Optimization
Distribution
Performance
Comedy
Arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
Agenda at a glance
Tuesday April 16
| 8:00 AM – 8:00 PM | • | Registration |
| 10:00 AM – 6:00 PM | • | Workshops |
| 6:00 PM – 8:00 PM | • | Welcome Receptions |
Wednesday April 17
| 7:00 AM – 8:00 AM | • | Breakfast |
| 8:00 AM – 9:45 AM | • | Keynotes |
| 9:45 AM – 10:30 AM | • | Show Floor |
| 10:30 AM – 12:10 PM | • | Sessions |
| 12:10 PM – 1:00 PM | • | Lunch |
| 1:00 PM – 3:15 PM | • | Sessions |
| 3:15 PM – 4:00 PM | • | Show Floor |
| 4:00 PM – 6:00 PM | • | Comedy Marketing Keynotes |
| 6:00 PM – 8:00 PM | • | Light Reception |
Thursday April 18
| 7:00 AM – 8:00 AM | • | Breakfast |
| 8:00 AM – 9:45 AM | • | Keynotes |
| 9:45 AM – 10:30 AM | • | Show Floor |
| 10:30 AM – 12:10 PM | • | Sessions |
| 12:10 PM – 1:00 PM | • | Lunch |
| 1:00 PM – 3:15 PM | • | Sessions |
| 3:15 PM – 4:00 PM | • | Show Floor |
| 4:00 PM – 6:00 PM | • | Comedy Marketing Keynotes |
| 6:00 PM – 8:00 PM | • | Dinner Reception |
| 8:00 PM – 12:00 AM | • | Comedy Marketing Club |
Friday April 19
| 7:00 AM – 8:00 AM | • | Breakfast |
| 8:00 AM – 12:00 PM | • | Workshops |
Spectacular venue & funtastic events
Westin Boston Waterfront Hotel
Thanks to rave review on last year’s first class experience, we return to the Westin Boston Waterfront this year for #CMC18 with expanded space for way more attendees, and even more extravagant receptions and events.
Comedy Marketing Keynotes
Enjoy 10 comedy marketing keynotes exploring the intersection of comedy and business grow that driving engagement and loyalty to make your brand brighter, better and more likely to achieve performance goals with humor touching the soul and leading the charge.
Fortify Your Smartitude Reception
Our reception on Thursday evening is not to be missed, featuring book signings from our speakers, extravagant foods from the Boston area and special offers from our sponsors that aim to Fortify Your Smartitude.
Comedy Marketing Club
This signature event sponsored by SpyFu features Boston’s finest comedians followed by karaoke for all, that may cause beverages to shoot from your nose, so bring your muscle and laughing gear to max the fun.
2018 Sponsors
Demographics
DECISION MAKERS
- Founder/C-Level 19%
- Director 24%
- Manager 30%
- Individual Contributor 27%
INDUSTRY LEADERS
- Marketing & Advertising 27%
- Software/Technology 20%
- Nonprofit/Healthcare/Edu 19%
- Professional Services 13%
- Construction 6%
- Financial 5%
- Other 10%
COMPANY SIZE
- 1-50 30%
- 51-1000 40%
- 1001-5000 18%
- 5001+ 13%
Good insight and valuable tips that are not necessarily available in the public domain yet.
Stehen TurcotteAn excellent conference all round that provided both novices and those already engaged in content marketing deep insights and actionable strategies to achieve success.
Amit VyasCMC is worth every minute and investment of time and attention. Start planning for next year’s early, you’ll be submerged into a pool of networking, priceless business growth ideas and exceptional mentoring.
Deborah-Lynn Senger