by Contributing Author | May 28, 2020 | Content Strategy
Rife with uncertainty, recessions can sow chaos and panic, sometimes compelling companies to act in ways that are counterproductive to their long-term success. Whether it’s steep cuts to marketing budgets or a business-as-usual approach, companies that fail to deftly...
by Contributing Author | May 26, 2020 | Content Creation
Fear, uncertainty, and doubt are some things many people are feeling right now. We are all trying to figure out this new normal. Working from home, schooling our children, and finding toilet paper. The last thing people want to do is wade through hundreds of emails,...
by Sarah Burt | May 21, 2020 | CMC News & Announcements, Content Planning
Knowing who your audience is, what they want, and what motivates them to buy is essential to creating the type of content that will resonate with and engage your audience. Our Audience Insights track offers you a wealth of information on how you can get to know your...
by Sarah Burt | May 20, 2020 | CMC News & Announcements, Content Strategy
One strategy track just isn’t enough for Content Marketing Conference. Go beyond the basics of content strategy with the sessions available in our CMC 2020 Strategy II track. Within these sessions, you’ll find a wealth of information on how to adjust your...
by Sarah Burt | May 19, 2020 | CMC News & Announcements, Content Strategy
Looking to shake up your content marketing strategy with new tactics? Get inspiration from the sessions in the CMC 2020 Innovation track. These sessions cover a range of innovative techniques from experiential content and conversational marketing to challenging our...
by Sarah Burt | May 18, 2020 | CMC News & Announcements, Content Creation
Every brand knows they need video, but getting started with video and consistently producing quality, relevant video content is easier said than done. CMC’s video experts – Renee Teeley, Justin Andrews, Meaghan Corson, Tyler Lessard, and Glenn Hughes...
by Sarah Burt | May 16, 2020 | CMC News & Announcements, Content Performance
All content marketers care about conversions. Whether you’re trying to get a visitor to sign up for your email list, download your e-book, or purchase a product, conversions are vital to maintaining a healthy business. But we don’t have to tell you that!...
by Sarah Burt | May 15, 2020 | CMC News & Announcements, Content Planning
If you’re in a B2B space, then you know that this comes with its own unique set of challenges and roadblocks that B2C brands just don’t encounter. The sessions in the B2B track cover a range of topics that will help you improve your B2B content marketing...
by Sarah Burt | May 14, 2020 | CMC News & Announcements, Content Optimization
How much do you know about search optimization? While there are some best practices in content marketing that never seem to change, SEO and what steps you need to take to boost organic reach on the search engines changes just as often as Google’s search...
by Sarah Burt | May 13, 2020 | CMC News & Announcements, Content Distribution
Did you have a chance to watch the CMC 2020 sessions in the Social Strategy track? If not, you’re missing out on some great insight into how you can improve your social media strategy. From paid amplification tactics on YouTube to new ways to optimizing Twitter...
by Contributing Author | May 12, 2020 | Content Strategy
CMC Guest Post Series: This week, we bring you the first in a series of guest posts from CMC 2020 sponsors and speakers who want to share their expertise with content marketers like you. In this post, Brandon Anderson, Chief Strategist at Ceralytics, discusses how and...
by Sarah Burt | May 11, 2020 | CMC News & Announcements, Content Strategy
Creating a winning content strategy helps you set the foundation for all of your content marketing. At CMC 2020, we had a number of sessions focused on different aspects of building and implementing a content strategy. Our speakers – Margot Bloomstein, Lindy...
by Sarah Burt | May 11, 2020 | CMC News & Announcements, Content Creation
If you haven’t had a chance to check out some of the sessions in the Content Creation track, you’re missing out on some powerful content that can help you take your content to the next level. Whether you’re struggling with writing compelling copy...
by Content Marketing Conference | May 8, 2020 | CMC News & Announcements
With CMC 2020 wrapping up just a couple of weeks ago, we thought we’d dig into some of the exceptional content from this year, brought to you by industry-leading speakers and experts. If you purchased a ticket to CMC 2020, you’ll continue to get access to...
by Byron White | May 5, 2020 | CMC News & Announcements
Content Marketing Conference was a smash hit in 2020, that’s for sure. While we had to make the pivot to digital quickly due to Coronavirus, we were able to pull it off, featuring 3 keynotes with a live Q&A, 10 brilliant workshops, 50 unique and tactical...
by Content Marketing Conference | Apr 22, 2020 | CMC News & Announcements
CMC 2020 wrapped up its live events on Tuesday, April 21, 2020. With 14,000 people signed up for the digital conference this year, it was our biggest event yet! Many attendees joined us for the live Keynote Q&A in the morning and live Comedy Club in the afternoon....
by Content Marketing Conference | Apr 10, 2020 | CMC News & Announcements
Let’s face it. The financial markets are taking a beating with the pandemic, and a global recession is imminent. Our GPS for marketing is officially broken, and we’re struggling to find our way. The good news is that recession marketing is not new, and...
by Byron White | Apr 6, 2020 | CMC News & Announcements
It looks like a conference. It feels like a conference. But what exactly is this new CMC 2020 Digital conference experience going to be like when it launches on April 21st? Turns out it is an evolving process, much like our work-at-home experience. And it just...
by Byron White | Mar 31, 2020 | CMC News & Announcements
The word cataclysmic comes to mind with the events of the past few weeks. With the world hunkered down through the COVID-19 pandemic, we decided to build a digital platform for our annual content marketing conference, and open it up to everyone for FREE You can now...
by Contributing Author | Mar 30, 2020 | CMC News & Announcements
Josh Bernoff is an expert on business strategy. He is also passionate about creating “clear, brief, fascinating communication” by showing you how to eliminate the “bullshit” from your emails, reports and Web copy. He understands that in today’s world, your...
by Contributing Author | Mar 23, 2020 | CMC News & Announcements
What is conversion rate optimization? And how can you ensure your landing pages will actually convert? Justin Rondeau is a digital marketing professional who can answer these questions and will teach you the fundamental things that actually impact conversions and the...
by Contributing Author | Mar 19, 2020 | CMC News & Announcements
What does the Hershey Company, Cisco, Vistaprint, Sephora, Mary Kay, Microsoft, Perdue University, and Planet Fitness have in common? They are some of the well known brands that have attended past Content Marketing Conferences to learn how to power up their already...
by Contributing Author | Mar 17, 2020 | CMC News & Announcements
There are an untold number of people to whom the phrase ‘digital native’ would apply. But use it in reference to Veronica Romney, and it takes on a whole new meaning. With more than 12 years of experience in branding and marketing, she truly stands out in...
by Byron White | Mar 13, 2020 | CMC News & Announcements
It’s a difficult time for us all, with COVID-19 causing disruption in our business and personal life. In light of the latest developments, we’re pivoting to a CMC 2020 DIGITAL experience this year, for the safety of all our speakers, attendees, and staff. CMC 2020...
by Contributing Author | Mar 11, 2020 | CMC News & Announcements
When it comes to conferences, the 6th Annual Conference Marketing Conference is one-of-a-kind. We have been selling out seats for years, and we don’t plan on stopping anytime soon. Our beloved sponsors, like SpyFu, are the reason we can put on an event that is...
by Byron White | Mar 9, 2020 | CMC News & Announcements
We’re all monitoring the coronavirus situation for CMC 2020, and following the stats on travel, conference attendance, public gatherings and more. In particular, I’m looking for the Center for Disease Control (CDC) as the ultimate source for risk assessment and advice...
by Contributing Author | Mar 6, 2020 | CMC News & Announcements
About Ashley Faus Ashley Faus is a marketer, writer and professional speaker whose work has been featured in TIME, Forbes, Harvard Business Review, INBOUND, and other publications. She has a growing following on Linkedin where she shares her thoughts on consumer...
by Contributing Author | Mar 6, 2020 | CMC News & Announcements
“Drew Davis is the Willy Wonka of the business world: a creative genius who takes every audience on a fantastic voyage into the mysterious workings of the modern marketing factory. Go get your golden ticket.”— Brett Culp, Acclaimed Filmmaker and Keynote...
by Contributing Author | Feb 28, 2020 | CMC News & Announcements
We’re one week closer to Content Marketing Conference 2020, and the Weekly Roundup is here to help you stay on top of the latest news in content marketing — plus everything you need to know about CMC 2020. Stop by each Friday, leading up to the conference, for...
by Contributing Author | Feb 27, 2020 | CMC News & Announcements
Conference season gives many professionals the chance to visit a new city, meet others in their field and learn a few new tips or advice that they then bring back to their team. But sometimes, the only takeaways professionals get are a badge collection, a pile of swag...
by Contributing Author | Feb 26, 2020 | CMC News & Announcements
Established in 2016, Ceralytics is among the fresher faces on the content marketing scene, but it kicked up waves right from the start. Launching one of the world’s first content intelligence applications made it an instant bellwether of data-powered outreach...
by Contributing Author | Feb 26, 2020 | CMC News & Announcements
Have you ever read a piece of content and wondered what the hell? One word – BORING! There’s a reason why writers infuse comedy into their content. Nothing beats a smile or a quick nod of acknowledgement when the audience “gets” it. That’s why the CMC has an entire...
by Contributing Author | Feb 25, 2020 | CMC News & Announcements
Sarah Cooper is one funny lady. As a successful comedian and author, she is a welcome addition to the Comedy Keynotes this year at the Content Marketing Conference for 2020. Living in New York City more specifically in Brooklyn, she hosts a monthly comedy stand-up...
by Contributing Author | Feb 21, 2020 | CMC News & Announcements
As we count down to Content Marketing Conference 2020, catch up with us each Friday for the Weekly Roundup. We’ll keep you up to date and in the know when it comes to everything in the world of content marketing and conferencing! Get to Know the Bearded CEO...
by Contributing Author | Feb 21, 2020 | CMC News & Announcements
Byron White is the founder and CEO of WriterAccess. As the sponsor of the 2020 Content Marketing Conference (CMC) in Boston MA (April 21 – 23), and Chairperson of this 6th annual event, Byron will deliver the Keynote address to this year’s convention...
by Contributing Author | Feb 21, 2020 | CMC News & Announcements
If you’re wondering how to build your brand online, we’ve got one of the BEST content marketing professionals lined up just for you! Daniel Russell, COO at Go Fish Digital is bringing his secret sauce on how to get the right content to the right people at the right...
by Contributing Author | Feb 19, 2020 | CMC News & Announcements
When you purchase an all access pass to CMC 2020, you not only gain free rein of all conference events, but are also welcomed with open arms into CMC Academy. And, boy, what a treat that is. Access to this exclusive members-only club offers you an exciting array of...
by Contributing Author | Feb 18, 2020 | Content Planning
This year’s Content Marketing Conference in Boston will feature some of the best and brightest in the industry, from Ann Hadley and Tamsen Webster to Lee Odden and Justin Rondeau. From keynote speeches to hands-on workshops and so much more, CMC will be the...
by Contributing Author | Feb 17, 2020 | CMC News & Announcements, Content Optimization
Day in and day out, Mike Roberts works on leveling the playing field for content marketing professionals. Through his competitive intelligence platform, SpyFu, he provides key insights that allow entrepreneurs to craft winning PPC and SEO strategies that rival...
by Contributing Author | Feb 14, 2020 | CMC News & Announcements
The Weekly Roundup’s here to keep you up to date on the latest news in content marketing, so you’re fully prepared for Content Marketing Conference 2020. As each week passes, we get that much more excited for the main event. To those of you who have...
