by Corrie Mieszczak | Jan 22, 2019 | Content Distribution
Content distribution is generally broken up into three categories: posting on the means that you own, getting exposure through the press and other earned media, and promoting content through paid placement. What ultimately propels content is search results and your...
by Content Marketing Conference | Jan 18, 2019 | Weekly Content Marketing Roundup
Unleash your creativity and get organized with the content marketing roundup this week. Find out B2B and B2C content marketing trends not to be ignored in 2019, how to sprinkle a little humor and Markle Sparkle into your content, why good news is the new bad news when...
by Content Marketing Conference | Jan 11, 2019 | Weekly Content Marketing Roundup
The new year is underway, and we’re heading beyond content marketing trends and into the heart of crafting phenomenal content in this week’s roundup. Read on to learn innovative tips for increasing traffic, how to make your content go from good to...
by Content Marketing Conference | Jan 8, 2019 | Content Creation
Finding the right talent to work with is a never-ending challenge faced by site owners and people in management roles. It’s not only a matter of finding a writer, editor, or strategist with the right skills, attitude, and experience but also deciding whether...
by Content Marketing Conference | Jan 4, 2019 | Weekly Content Marketing Roundup
The content marketing roundup starts off the year with a bang. Featured articles this week are loaded with cool and original tips for killing it with content marketing in 2019. Read on to find out: Creative content marketing ideas for February, what the Game is, and...
by Content Marketing Conference | Jan 2, 2019 | Content Optimization
Surprising as it may seem, content marketing has a shocking amount in common with video games, indie games in particular. If you’re totally unfamiliar with the industry, the short version of what’s been going on in recent years is that game-making tools...
by Content Marketing Conference | Dec 28, 2018 | Weekly Content Marketing Roundup
This roundup promises to feed your content marketing predictions for the new year fix. Content marketing trends that emerged in 2018 and what lies ahead is all the buzz this week. The roundup this week includes expert insights on the most impactful predictions for...
by Content Marketing Conference | Dec 21, 2018 | Weekly Content Marketing Roundup
‘Tis the season to craft fresh strategies for 2019 content marketing campaigns, and this roundup has all the predictions, trends, tips, and hacks to help you accomplish your new year’s content goals. Trends, trends, and more trends for 2019 abound this...
by Content Marketing Conference | Dec 14, 2018 | Weekly Content Marketing Roundup
Hacks, tools, and futurist trends top the content marketing roundup this week. You’ll learn how Bloody Mary Day (yes, it’s a real day!) brings the party to your content next month, pick up hacks for startups and e-commerce businesses, get ideas for cutting...
by Content Marketing Conference | Dec 11, 2018 | Content Performance
How do you know if your content has any impact at all? In a world that seems constantly flooded with content, people can be facing a decision fatigue not that dissimilar to opening one’s Steam library just to stare at the endless choices for half an hour before...
by Content Marketing Conference | Dec 7, 2018 | Weekly Content Marketing Roundup
B2B content marketers, the roundup this week is for you. And we have tons of inspiration for B2C marketers, too. B2B content marketing strategies and trends dominate the news with statistics from the Content Marketing Institute’s latest report, including...
by Content Marketing Conference | Nov 30, 2018 | Weekly Content Marketing Roundup
Stock up on all the holiday and New Year content marketing buzz in the latest roundup. This week offers cool ideas for engaging your audience with holiday content and 14 new content marketing trends you must know before planning your 2019 strategy. Plus, find out how...
by Content Marketing Conference | Nov 27, 2018 | Content Management
When it comes to content management, providing a top-notch user experience for your user base is your top priority. You also want assurance that the system is easy for your content team to use and efficiently gets the job done. Content management systems (CMS) are...
by Content Marketing Conference | Nov 23, 2018 | Weekly Content Marketing Roundup
This week is a mini-holiday feast of content marketing goodness. The main course is all about the future of content marketing and getting the best ROI. The sides and appetizers include an announcement of the top ten content marketing companies, a video on the real...
by Content Marketing Conference | Nov 19, 2018 | Content Planning
2018 has already shown us several shifts with respect to content and SEO and 2019 only promises even more sweeping changes that will equate to stepping up content planning. When it comes to the planning aspects of executing content strategy, one major aspect is...
by Content Marketing Conference | Nov 16, 2018 | Weekly Content Marketing Roundup
It seems like 2019 is about five minutes away. This week’s roundup will prepare you for all the hottest content marketing trends expected to boom next year. Emerging trends and innovations in content marketing dominate this week’s roundup. You’ll discover...
by Content Marketing Conference | Nov 9, 2018 | Weekly Content Marketing Roundup
Time to put away the costumes and scarecrows and get ready for holiday content marketing in this edition of the weekly roundup. A few highlights this week are some hot, non-Christmas marketing ideas for December, what annoying content marketing mistakes you want to...
by Content Marketing Conference | Nov 6, 2018 | Content Distribution
Content distribution technology has to stay ahead of the game. Martech is constantly evolving and failing to keep up with it can mean that you’re investing in quality content but don’t have a sufficient stack to ensure that it’s reaching the...
by Content Marketing Conference | Nov 2, 2018 | Weekly Content Marketing Roundup
This week’s content marketing roundup is brimming with a theme of how marketers can, and must, create content that transcends and connects to an audience that’s steeped in endless information. Learn how to make your content more seductive, how to use...
by Content Marketing Conference | Oct 30, 2018 | Content Optimization
Who doesn’t love a fresh-baked loaf of sourdough bread? (Sorry if you’re celiac or going low-carb.) Sourdough loaf is an apt analogy for what’s known as “historical optimization.” One of the best ways that you can optimize your content in...
by Content Marketing Conference | Oct 26, 2018 | Weekly Content Marketing Roundup
Content marketing in history, improvisation, and Christmas movies highlight this week’s roundup. The strategies and tips for this week include creating realistic marketing expectations, the various stages of the buyer’s journey, and content marketing for...
by Content Marketing Conference | Oct 23, 2018 | Content Creation
Video is the hottest thing in content creation right now. According to the Content Marketing Institute, companies incorporating video into their content strategy see a whopping 41% more search traffic than companies that haven’t pivoted to video yet. Does this...
by Content Marketing Conference | Oct 19, 2018 | Weekly Content Marketing Roundup
With the close of 2018 quickly approaching, the predicted trends for content marketing in 2019 and the importance of having a content strategy dominate this week’s roundup. Plus, there’s free content marketing courses, the top 5 Instagram trends...
by Content Marketing Conference | Oct 16, 2018 | Content Performance
Content performance refers to evaluating your content’s success. Of course, success is subjective so it ultimately boils down to which metrics you are evaluating and why followed by the methodology used to observe user habits and other indicators of whether or...
by Content Marketing Conference | Oct 12, 2018 | Weekly Content Marketing Roundup
This edition of the content marketing roundup is full of trends, ideas, and insight for expert and novice marketers alike. You’ll find out what’s hot for November (hint: it’s not Thanksgiving), what’s epic for 2019, the art and science of...
by Content Marketing Conference | Oct 9, 2018 | Blog, Content Management, Marketing Technology
Content management refers to the technical side of content marketing, all those 0s and 1s doing their thing to make sure that your content looks pretty and gets seen by the people. Content management systems (CMS) keep all of your digital assets safe and help manage...
by Content Marketing Conference | Oct 5, 2018 | Weekly Content Marketing Roundup
The roundup this week reads a little like sci-fi, casting AI and humans in opposition as content marketers. Transforming the boring into the thrilling, mastering cognitive biases that inspire consumers, social media destroying our personal connection, and who wins the...
by Content Marketing Conference | Oct 2, 2018 | Content Planning
Content planning isn’t just plotting an editorial calendar with blog posts and automating their publishing schedule, although that’s often part of it. It’s the active and ongoing process of ensuring that your content strategy is properly executed and...
by Content Marketing Conference | Sep 28, 2018 | Weekly Content Marketing Roundup
Whether you’re already a successful brand or a small business that doesn’t know where to begin, this week’s content marketing roundup has got you covered. You’ll learn how to overcome writer’s block, create high-quality videos on a...
by Content Marketing Conference | Sep 25, 2018 | Content Distribution
The name of the game in content distribution is, you guessed it: content. You can leverage the hottest content distribution strategies, but if you don’t have the right content to share, what’s the point? The old phrase “one man’s trash is...
by Content Marketing Conference | Sep 21, 2018 | Weekly Content Marketing Roundup
The weekly roundup of 9/17/18 dishes on all the latest content marketing goodies. Find out if you stink at marketing, review 22 tools for marketing a startup, learn how to be a better human, discover the top trends that emerged from Content Marketing World 2018, and...
by Content Marketing Conference | Sep 18, 2018 | Content Optimization
When it comes to business, content makes the world go ‘round. When it comes to your business, your content can mean the difference between a few hundred random visitors and thousands of qualified leads. Content optimization is how your site is found so staying up on...
by Content Marketing Conference | Sep 14, 2018 | Weekly Content Marketing Roundup
This week’s roundup serves up an appetizing blend of marketing goodness that includes insights into why content marketing is crucial in today’s market and how your business can start now. We’ll also look at the latest trends and tips for making...
by Content Marketing Conference | Sep 11, 2018 | Content Creation
If you aspire to take your content creation to the next level, you have to be willing to buck the latest trends. Building on the concept of “content shock” put forth by Mark Shaefer, BuzzSumo’s Director Steve Rayson did some research of his own. In short, it shows...
by Content Marketing Conference | Sep 7, 2018 | Weekly Content Marketing Roundup
The ever-changing world of content marketing requires successful marketers to stay on top of the latest trends and news to remain effective. Unfortunately, what worked in early 2018 might no longer be worth investing time and money on. Furthermore, it’s...
by Contributing Author | Jul 10, 2018 | #CMC18, Content Strategy
At #CMC18, Arnie Kuenn shared the bottom line that makes all other bottom lines seem like they’re floating mid-air: “100% of conversions involved search.” Now, whether that entailed a focus on paid or organic search seems to be the question. Arnie proposed that...
by Contributing Author | Jul 5, 2018 | #CMC18, Content Marketing Conference, Networking
Comprehensive conventions like the Content Marketing Conference are a whirl of activity: in addition to keynotes, master classes, and sessions, there’s also the crown jewel of community events: networking. Simply put, the sheer concentration of content professionals...
by Contributing Author | Jun 29, 2018 | #CMC18, Content Strategy
Your content channels and outlets take great time and attention – and once they begin to pay off, you’ll be rewarded with a steady stream of visitors. But what would happen if one or more of your channels was eliminated over night? Content Manager Sam Martin, of...
by Contributing Author | Jun 27, 2018 | #CMC18, Comedy Marketing Conference
When a speaker steps on stage and discusses hurling, you know you’re in for a treat. Fortunately for his audience, HuRL is the acronym for the Humor Research Lab. Dr. Peter McGraw brings behavioral science and principals of marketing together to dig deep into how...
by Contributing Author | Jun 25, 2018 | #CMC18, Content Marketing Conference
One of the biggest mistakes a conference attendee can make at a huge, highly-concentrated industry event like the Content Marketing Conference is treating it like an extension of former school days. You know the attitude – coming to a specific room at a specific...
