by Contributing Author | Sep 9, 2020 | CMC News & Announcements
How important is a marketing strategy? Imagine you’re driving down the road but don’t know where you’re going. You know where you want to end up, but there’s no map to get there. Even with gas stations along the way to fill your tank, you’re going to keep driving and...
by Contributing Author | Aug 26, 2020 | CMC News & Announcements
According to one recent study, approximately 85% of all Internet users in the United States say that they watch video content on one of their devices at least once per month. Not only that, but about 54% of consumers say that they actually want to see MORE video...
by Contributing Author | Aug 19, 2020 | CMC News & Announcements
INFUSEMedia is a demand generation engine. — whatever that means. It’s confusing, but in the world of content marketing, some of the best things have fancy names. Forget the innovative label for a minute, and let’s break down what INFUSEMedia does...
by Contributing Author | Aug 12, 2020 | CMC News & Announcements
We love success stories like our sponsor Sitecore… especially for CMC where the audience is full of creators! A few guys getting together to solve the problems of the digital world and customer experience and now have a thriving business that is making a...
by Contributing Author | Aug 5, 2020 | CMC News & Announcements
If you had to make a list of some of the most powerful opportunities you have to create new and compelling experiences for customers, all while reaching the widest possible audience at the exact same time, content marketing would undoubtedly be right at the top. Even...
by Contributing Author | Jul 29, 2020 | CMC News & Announcements
If you are active in SEO marketing, then you’ll recognize the name SpyFu right away. SpyFu offers a cloud-hosted system for online marketers that gives them insight on how to conquer the beast that is SEO. It’s not a concept that comes naturally to most of us. With...
by Sarah Burt | Jul 24, 2020 | Content Planning
Content planning is an essential first step to creating content that your audience will love. Yet some people rush past this part of the process and move straight into creation. Creating a content plan will help ensure that your content is aligned with your audience’s...
by Byron White | Jul 16, 2020 | CMC News & Announcements, Content Planning
Were you able to catch our Content Planning workshop webinar on Tuesday? We had a great turnout, and we’re looking forward to bringing even more deep-dive workshops throughout the rest of the year. If you enjoyed the resources we provided in the workshop, then you’ll...
![Get Your Content Planning On! [Workshop Webinar]](https://d3dfov0677tv0v.cloudfront.net/wp-content/uploads/2020/05/content-planning-400x250.jpg)
by Byron White | Jul 7, 2020 | CMC News & Announcements
Content marketing success starts with successful content planning. But the traditional linear funnel of moving customers through the funnel has changed. And the number of research tools has expanded greatly, making the planning process more challenging, to say the...
by Byron White | Jun 25, 2020 | CMC News & Announcements
Can you believe it’s been two months since CMC 2020 launched? Our team is already hard at work bringing in speakers and planning sessions for next year’s conference, which is sure to be the best one yet! With all the positive feedback about CMC 2020’s digital...
by Contributing Author | Jun 23, 2020 | Content Creation
This week as I was cooking spaghetti sauce for my family, I blended in some veggies too. I’ve been playing this trick for years now, trying to get my girls (ok, my husband too) to eat more greens. Cunning, right? It made me remember a commencement speech I saw a...
by Byron White | Jun 19, 2020 | CMC News & Announcements
Let’s face it. The conference world has changed with the pandemic. While most conferences shifted their dates to late summer or early fall in response to COVID-19, CMC pivotted to a digital experience with just four weeks’ notice, which helped us serve...
![When Your Content Marketing Conference Goes Virtual [PODCAST]](https://d3dfov0677tv0v.cloudfront.net/wp-content/uploads/2020/06/Screen-Shot-2020-06-17-at-10.57.29-AM-400x250.png)
by Sarah Burt | Jun 17, 2020 | CMC News & Announcements
If you joined us this year at CMC 2020, then you know that our conference went virtual in the wake of COVID-19 with over 14,000 people joining us to get access to industry-leading content marketing education – all on-demand from our online portal. But what you...
by Contributing Author | Jun 11, 2020 | Content Creation, Content Optimization
Fair warning: You are about to read a blog post that suggests—no, actually insists—that you add another step to your content creation process. But I promise I’m not here to make more work for you. I want you to create content that achieves your goals and stop...
by Contributing Author | Jun 10, 2020 | Content Planning
As businesses reopen, and people emerge from stay at home orders, how can marketers kick start their sales? To be sure, the world is a different place than it was four months ago. And our customers and prospects won’t be the same, either. Some will be scared, while...
![Humor and Marketing: The Secret to Connection and Conversion [Workshop Webinar]](https://d3dfov0677tv0v.cloudfront.net/wp-content/uploads/2020/05/comedy-marketing-400x250.jpg)
by Sarah Burt | Jun 5, 2020 | CMC News & Announcements, Content Creation
After hosting our first digital Content Marketing Conference this year, we wanted to find a way to keep up the momentum by continuing to offer free online education until next year’s conference. And the workshop webinar was born! We plan to host several 3-hour...
by Contributing Author | Jun 3, 2020 | Content Performance
The other day, I was talking with a company that was proud of its knowledge center. They certainly had many resources. Not only blog posts, but whitepapers, webinars, special reports, and more. Google Analytics data confirmed that many site visitors clicked into the...
by Contributing Author | May 28, 2020 | Content Strategy
Rife with uncertainty, recessions can sow chaos and panic, sometimes compelling companies to act in ways that are counterproductive to their long-term success. Whether it’s steep cuts to marketing budgets or a business-as-usual approach, companies that fail to deftly...
by Contributing Author | May 26, 2020 | Content Creation
Fear, uncertainty, and doubt are some things many people are feeling right now. We are all trying to figure out this new normal. Working from home, schooling our children, and finding toilet paper. The last thing people want to do is wade through hundreds of emails,...
by Sarah Burt | May 21, 2020 | CMC News & Announcements, Content Planning
Knowing who your audience is, what they want, and what motivates them to buy is essential to creating the type of content that will resonate with and engage your audience. Our Audience Insights track offers you a wealth of information on how you can get to know your...
by Sarah Burt | May 20, 2020 | CMC News & Announcements, Content Strategy
One strategy track just isn’t enough for Content Marketing Conference. Go beyond the basics of content strategy with the sessions available in our CMC 2020 Strategy II track. Within these sessions, you’ll find a wealth of information on how to adjust your...
by Sarah Burt | May 19, 2020 | CMC News & Announcements, Content Strategy
Looking to shake up your content marketing strategy with new tactics? Get inspiration from the sessions in the CMC 2020 Innovation track. These sessions cover a range of innovative techniques from experiential content and conversational marketing to challenging our...
by Sarah Burt | May 18, 2020 | CMC News & Announcements, Content Creation
Every brand knows they need video, but getting started with video and consistently producing quality, relevant video content is easier said than done. CMC’s video experts – Renee Teeley, Justin Andrews, Meaghan Corson, Tyler Lessard, and Glenn Hughes...
by Sarah Burt | May 16, 2020 | CMC News & Announcements, Content Performance
All content marketers care about conversions. Whether you’re trying to get a visitor to sign up for your email list, download your e-book, or purchase a product, conversions are vital to maintaining a healthy business. But we don’t have to tell you that!...
by Sarah Burt | May 15, 2020 | CMC News & Announcements, Content Planning
If you’re in a B2B space, then you know that this comes with its own unique set of challenges and roadblocks that B2C brands just don’t encounter. The sessions in the B2B track cover a range of topics that will help you improve your B2B content marketing...
by Sarah Burt | May 14, 2020 | CMC News & Announcements, Content Optimization
How much do you know about search optimization? While there are some best practices in content marketing that never seem to change, SEO and what steps you need to take to boost organic reach on the search engines changes just as often as Google’s search...
by Sarah Burt | May 13, 2020 | CMC News & Announcements, Content Distribution
Did you have a chance to watch the CMC 2020 sessions in the Social Strategy track? If not, you’re missing out on some great insight into how you can improve your social media strategy. From paid amplification tactics on YouTube to new ways to optimizing Twitter...
by Contributing Author | May 12, 2020 | Content Strategy
CMC Guest Post Series: This week, we bring you the first in a series of guest posts from CMC 2020 sponsors and speakers who want to share their expertise with content marketers like you. In this post, Brandon Anderson, Chief Strategist at Ceralytics, discusses how and...
by Sarah Burt | May 11, 2020 | CMC News & Announcements, Content Strategy
Creating a winning content strategy helps you set the foundation for all of your content marketing. At CMC 2020, we had a number of sessions focused on different aspects of building and implementing a content strategy. Our speakers – Margot Bloomstein, Lindy...
by Sarah Burt | May 11, 2020 | CMC News & Announcements, Content Creation
If you haven’t had a chance to check out some of the sessions in the Content Creation track, you’re missing out on some powerful content that can help you take your content to the next level. Whether you’re struggling with writing compelling copy...
by Content Marketing Conference | May 8, 2020 | CMC News & Announcements
With CMC 2020 wrapping up just a couple of weeks ago, we thought we’d dig into some of the exceptional content from this year, brought to you by industry-leading speakers and experts. If you purchased a ticket to CMC 2020, you’ll continue to get access to...
by Byron White | May 5, 2020 | CMC News & Announcements
Content Marketing Conference was a smash hit in 2020, that’s for sure. While we had to make the pivot to digital quickly due to Coronavirus, we were able to pull it off, featuring 3 keynotes with a live Q&A, 10 brilliant workshops, 50 unique and tactical...
by Content Marketing Conference | Apr 22, 2020 | CMC News & Announcements
CMC 2020 wrapped up its live events on Tuesday, April 21, 2020. With 14,000 people signed up for the digital conference this year, it was our biggest event yet! Many attendees joined us for the live Keynote Q&A in the morning and live Comedy Club in the afternoon....
by Content Marketing Conference | Apr 10, 2020 | CMC News & Announcements
Let’s face it. The financial markets are taking a beating with the pandemic, and a global recession is imminent. Our GPS for marketing is officially broken, and we’re struggling to find our way. The good news is that recession marketing is not new, and...
by Byron White | Apr 6, 2020 | CMC News & Announcements
It looks like a conference. It feels like a conference. But what exactly is this new CMC 2020 Digital conference experience going to be like when it launches on April 21st? Turns out it is an evolving process, much like our work-at-home experience. And it just...
by Byron White | Mar 31, 2020 | CMC News & Announcements
The word cataclysmic comes to mind with the events of the past few weeks. With the world hunkered down through the COVID-19 pandemic, we decided to build a digital platform for our annual content marketing conference, and open it up to everyone for FREE You can now...
by Contributing Author | Mar 30, 2020 | CMC News & Announcements
Josh Bernoff is an expert on business strategy. He is also passionate about creating “clear, brief, fascinating communication” by showing you how to eliminate the “bullshit” from your emails, reports and Web copy. He understands that in today’s world, your...
by Contributing Author | Mar 23, 2020 | CMC News & Announcements
What is conversion rate optimization? And how can you ensure your landing pages will actually convert? Justin Rondeau is a digital marketing professional who can answer these questions and will teach you the fundamental things that actually impact conversions and the...
by Contributing Author | Mar 19, 2020 | CMC News & Announcements
What does the Hershey Company, Cisco, Vistaprint, Sephora, Mary Kay, Microsoft, Perdue University, and Planet Fitness have in common? They are some of the well known brands that have attended past Content Marketing Conferences to learn how to power up their already...
by Contributing Author | Mar 17, 2020 | CMC News & Announcements
There are an untold number of people to whom the phrase ‘digital native’ would apply. But use it in reference to Veronica Romney, and it takes on a whole new meaning. With more than 12 years of experience in branding and marketing, she truly stands out in...
