by Contributing Author | Mar 21, 2019 | #CMC19
Content optimization is a bit like search engine optimization, but it doesn’t stop at just greasing your skids for better performance on the web. Content optimization takes into account not only the necessity of achieving better search engine rankings, but it also...
by Contributing Author | Mar 20, 2019 | #CMC19
Checking off a to-do list and connecting with your audience aren’t concepts that should always go hand-in-hand, but where does innovation fit in a largely linear industry approach? David Meerman Scott, a marketing expert with more than 15 years of experience and...
by Contributing Author | Mar 20, 2019 | #CMC19, Content Creation, Content Innovation, Content Strategy, Content Writing
As a content creator, do you lay awake at night wondering how to hook your audience’s attention? In today’s crowded content field, you have less than ten seconds to catch and hold the reader’s attention. Don’t worry, we’ve got you! Join us at the Content...
by Contributing Author | Mar 19, 2019 | #CMC19, Comedy Keynotes, Content Creation, Content Marketing Tool Talks
Every content marketer who’s got a finger on the industry’s pulse knows that video is the hottest thing right now. Scripted video, live video, long segments and tiny shareable clips– video’s where content marketing is going to have to focus a...
by Contributing Author | Mar 18, 2019 | #CMC19
We’ll let you in on a secret, content planning is essential to successful content marketing. Your content takes your audience members on a journey. The difference between well-planned and unplanned content is like the difference between a planned road trip and...
by Contributing Author | Mar 18, 2019 | #CMC19, Comedy Keynotes, Comedy Marketing Club, Speaker Spotlight
To successfully infuse comedy into a marketing campaign, you have to be more than funny – you have to have a serious understanding of business. The speakers at this year’s Content Marketing Conference are hilarious and entertaining, but they are also gifted...
by Contributing Author | Mar 12, 2019 | #CMC19
You go to work to, well, work. You go to business meetings to forge strategies (or catch up on naps). But when you come to a world-class Content Marketing Conference like ours, you get a chance to learn a TON and have some FUN. Just being out of your normal...
by Contributing Author | Mar 5, 2019 | #CMC19, Comedy Marketing Club
Do you know what’s seriously funny? Content marketing. No, really, comedy is one of the hottest trends in content marketing today because it returns some serious profits. All the successful marketers are doing it. If you are like many marketers, you want to improve...
by Contributing Author | Feb 22, 2019 | #CMC19, Comedy Marketing Club
Some of the funniest people are speaking at this year’s Content Marketing Conference in Boston. In fact, CMC is dedicating an entire day to using humor to boost your bottom line. Here are just a few of the people speaking at Content Marketing Day on April 19, 2019....
by Contributing Author | Feb 15, 2019 | #CMC19, Comedy Marketing Conference
Is your sales force suffering from the doldrums? Have you tried content marketing, but your bottom line is still as limp as a tear-soaked pillowcase? Here’s a thought – maybe you should try injecting a little humor into your content marketing. Content Marketing is No...
by Contributing Author | Feb 8, 2019 | #CMC19
There’s something funny about your content marketing, or at least there should be. Humor is one of the most effective elements of a successful marketing campaign, yet most marketers are still learning how to use comedy to engage customers and help them laugh their way...
by Content Marketing Conference | Feb 6, 2019 | #CMC19
If you’re anything like us–and if you’re reading this, you probably are–you love content marketing. And sharing your love of content marketing with a friend, colleague, or co-worker gives you that warm, fuzzy feeling inside. Are we right? Then...
by Contributing Author | Feb 1, 2019 | Comedy
Think about some of the funniest things you’ve ever seen or read over the decades. More often than not, the power to make you laugh didn’t come from pure absurdity or from overly-detailed sketches with incredibly elaborate timing but rather from taking the...
by Contributing Author | Jan 31, 2019 | Weekly Content Marketing Roundup
This week’s Thursday Trends will brush the gunk off your content marketing strategy and leave it minty fresh. Read on to find out the five hottest social media and content marketing blogs to follow in 2019, how data journalism can orchestrate viral content for...
by Contributing Author | Jan 30, 2019 | Content Performance
Traditionally, engagement has been the ultimate indication of success in content marketing. Evaluating performance using engagement also usually doesn’t entail incredibly complex metrics: just how often content is shared, comments, likes, and other signs of life...
by Contributing Author | Jan 28, 2019 | #CMC19, Content Marketing
Online content marketing has become the lifeblood of merchants, salesman, and peddlers of all kinds. Content is King, and you know that because a content marketer told you so. By now, every content marketer knows that high quality and persuasive content is not only a...
by Content Marketing Conference | Jan 24, 2019 | Weekly Content Marketing Roundup
Hold on to your seat because the Thursday Trends will blow your content marketing mind. If your content marketing efforts were stagnated or ineffective in 2018, then these featured articles will ignite your creative fire for 2019. Read on to find out the critical...
by Content Marketing Conference | Jan 22, 2019 | Content Distribution
Content distribution is generally broken up into three categories: posting on the means that you own, getting exposure through the press and other earned media, and promoting content through paid placement. What ultimately propels content is search results and your...
by Content Marketing Conference | Jan 18, 2019 | Weekly Content Marketing Roundup
Unleash your creativity and get organized with the content marketing roundup this week. Find out B2B and B2C content marketing trends not to be ignored in 2019, how to sprinkle a little humor and Markle Sparkle into your content, why good news is the new bad news when...
by Content Marketing Conference | Jan 11, 2019 | Weekly Content Marketing Roundup
The new year is underway, and we’re heading beyond content marketing trends and into the heart of crafting phenomenal content in this week’s roundup. Read on to learn innovative tips for increasing traffic, how to make your content go from good to...
by Content Marketing Conference | Jan 8, 2019 | Content Creation
Finding the right talent to work with is a never-ending challenge faced by site owners and people in management roles. It’s not only a matter of finding a writer, editor, or strategist with the right skills, attitude, and experience but also deciding whether...
by Content Marketing Conference | Jan 4, 2019 | Weekly Content Marketing Roundup
The content marketing roundup starts off the year with a bang. Featured articles this week are loaded with cool and original tips for killing it with content marketing in 2019. Read on to find out: Creative content marketing ideas for February, what the Game is, and...
by Content Marketing Conference | Jan 2, 2019 | Content Optimization
Surprising as it may seem, content marketing has a shocking amount in common with video games, indie games in particular. If you’re totally unfamiliar with the industry, the short version of what’s been going on in recent years is that game-making tools...
by Content Marketing Conference | Dec 28, 2018 | Weekly Content Marketing Roundup
This roundup promises to feed your content marketing predictions for the new year fix. Content marketing trends that emerged in 2018 and what lies ahead is all the buzz this week. The roundup this week includes expert insights on the most impactful predictions for...
by Content Marketing Conference | Dec 21, 2018 | Weekly Content Marketing Roundup
‘Tis the season to craft fresh strategies for 2019 content marketing campaigns, and this roundup has all the predictions, trends, tips, and hacks to help you accomplish your new year’s content goals. Trends, trends, and more trends for 2019 abound this...
by Content Marketing Conference | Dec 14, 2018 | Weekly Content Marketing Roundup
Hacks, tools, and futurist trends top the content marketing roundup this week. You’ll learn how Bloody Mary Day (yes, it’s a real day!) brings the party to your content next month, pick up hacks for startups and e-commerce businesses, get ideas for cutting...
by Content Marketing Conference | Dec 11, 2018 | Content Performance
How do you know if your content has any impact at all? In a world that seems constantly flooded with content, people can be facing a decision fatigue not that dissimilar to opening one’s Steam library just to stare at the endless choices for half an hour before...
by Content Marketing Conference | Dec 7, 2018 | Weekly Content Marketing Roundup
B2B content marketers, the roundup this week is for you. And we have tons of inspiration for B2C marketers, too. B2B content marketing strategies and trends dominate the news with statistics from the Content Marketing Institute’s latest report, including...
by Content Marketing Conference | Nov 30, 2018 | Weekly Content Marketing Roundup
Stock up on all the holiday and New Year content marketing buzz in the latest roundup. This week offers cool ideas for engaging your audience with holiday content and 14 new content marketing trends you must know before planning your 2019 strategy. Plus, find out how...
by Content Marketing Conference | Nov 27, 2018 | Content Management
When it comes to content management, providing a top-notch user experience for your user base is your top priority. You also want assurance that the system is easy for your content team to use and efficiently gets the job done. Content management systems (CMS) are...
by Content Marketing Conference | Nov 23, 2018 | Weekly Content Marketing Roundup
This week is a mini-holiday feast of content marketing goodness. The main course is all about the future of content marketing and getting the best ROI. The sides and appetizers include an announcement of the top ten content marketing companies, a video on the real...
by Content Marketing Conference | Nov 19, 2018 | Content Planning
2018 has already shown us several shifts with respect to content and SEO and 2019 only promises even more sweeping changes that will equate to stepping up content planning. When it comes to the planning aspects of executing content strategy, one major aspect is...
by Content Marketing Conference | Nov 16, 2018 | Weekly Content Marketing Roundup
It seems like 2019 is about five minutes away. This week’s roundup will prepare you for all the hottest content marketing trends expected to boom next year. Emerging trends and innovations in content marketing dominate this week’s roundup. You’ll discover...
by Content Marketing Conference | Nov 9, 2018 | Weekly Content Marketing Roundup
Time to put away the costumes and scarecrows and get ready for holiday content marketing in this edition of the weekly roundup. A few highlights this week are some hot, non-Christmas marketing ideas for December, what annoying content marketing mistakes you want to...
by Content Marketing Conference | Nov 6, 2018 | Content Distribution
Content distribution technology has to stay ahead of the game. Martech is constantly evolving and failing to keep up with it can mean that you’re investing in quality content but don’t have a sufficient stack to ensure that it’s reaching the...
by Content Marketing Conference | Nov 2, 2018 | Weekly Content Marketing Roundup
This week’s content marketing roundup is brimming with a theme of how marketers can, and must, create content that transcends and connects to an audience that’s steeped in endless information. Learn how to make your content more seductive, how to use...
by Content Marketing Conference | Oct 30, 2018 | Content Optimization
Who doesn’t love a fresh-baked loaf of sourdough bread? (Sorry if you’re celiac or going low-carb.) Sourdough loaf is an apt analogy for what’s known as “historical optimization.” One of the best ways that you can optimize your content in...
by Content Marketing Conference | Oct 26, 2018 | Weekly Content Marketing Roundup
Content marketing in history, improvisation, and Christmas movies highlight this week’s roundup. The strategies and tips for this week include creating realistic marketing expectations, the various stages of the buyer’s journey, and content marketing for...
by Content Marketing Conference | Oct 23, 2018 | Content Creation
Video is the hottest thing in content creation right now. According to the Content Marketing Institute, companies incorporating video into their content strategy see a whopping 41% more search traffic than companies that haven’t pivoted to video yet. Does this...
by Content Marketing Conference | Oct 19, 2018 | Weekly Content Marketing Roundup
With the close of 2018 quickly approaching, the predicted trends for content marketing in 2019 and the importance of having a content strategy dominate this week’s roundup. Plus, there’s free content marketing courses, the top 5 Instagram trends...
