by Content Marketing Conference | Nov 9, 2018 | Weekly Content Marketing Roundup
Time to put away the costumes and scarecrows and get ready for holiday content marketing in this edition of the weekly roundup. A few highlights this week are some hot, non-Christmas marketing ideas for December, what annoying content marketing mistakes you want to...
by Content Marketing Conference | Nov 6, 2018 | Content Distribution
Content distribution technology has to stay ahead of the game. Martech is constantly evolving and failing to keep up with it can mean that you’re investing in quality content but don’t have a sufficient stack to ensure that it’s reaching the...
by Content Marketing Conference | Nov 2, 2018 | Weekly Content Marketing Roundup
This week’s content marketing roundup is brimming with a theme of how marketers can, and must, create content that transcends and connects to an audience that’s steeped in endless information. Learn how to make your content more seductive, how to use...
by Content Marketing Conference | Oct 30, 2018 | Content Optimization
Who doesn’t love a fresh-baked loaf of sourdough bread? (Sorry if you’re celiac or going low-carb.) Sourdough loaf is an apt analogy for what’s known as “historical optimization.” One of the best ways that you can optimize your content in...
by Content Marketing Conference | Oct 26, 2018 | Weekly Content Marketing Roundup
Content marketing in history, improvisation, and Christmas movies highlight this week’s roundup. The strategies and tips for this week include creating realistic marketing expectations, the various stages of the buyer’s journey, and content marketing for...
by Content Marketing Conference | Oct 23, 2018 | Content Creation
Video is the hottest thing in content creation right now. According to the Content Marketing Institute, companies incorporating video into their content strategy see a whopping 41% more search traffic than companies that haven’t pivoted to video yet. Does this...
by Content Marketing Conference | Oct 19, 2018 | Weekly Content Marketing Roundup
With the close of 2018 quickly approaching, the predicted trends for content marketing in 2019 and the importance of having a content strategy dominate this week’s roundup. Plus, there’s free content marketing courses, the top 5 Instagram trends...
by Content Marketing Conference | Oct 16, 2018 | Content Performance
Content performance refers to evaluating your content’s success. Of course, success is subjective so it ultimately boils down to which metrics you are evaluating and why followed by the methodology used to observe user habits and other indicators of whether or...
by Content Marketing Conference | Oct 12, 2018 | Weekly Content Marketing Roundup
This edition of the content marketing roundup is full of trends, ideas, and insight for expert and novice marketers alike. You’ll find out what’s hot for November (hint: it’s not Thanksgiving), what’s epic for 2019, the art and science of...
by Content Marketing Conference | Oct 9, 2018 | Blog, Content Management, Marketing Technology
Content management refers to the technical side of content marketing, all those 0s and 1s doing their thing to make sure that your content looks pretty and gets seen by the people. Content management systems (CMS) keep all of your digital assets safe and help manage...
by Content Marketing Conference | Oct 5, 2018 | Weekly Content Marketing Roundup
The roundup this week reads a little like sci-fi, casting AI and humans in opposition as content marketers. Transforming the boring into the thrilling, mastering cognitive biases that inspire consumers, social media destroying our personal connection, and who wins the...
by Content Marketing Conference | Oct 2, 2018 | Content Planning
Content planning isn’t just plotting an editorial calendar with blog posts and automating their publishing schedule, although that’s often part of it. It’s the active and ongoing process of ensuring that your content strategy is properly executed and...
by Content Marketing Conference | Sep 28, 2018 | Weekly Content Marketing Roundup
Whether you’re already a successful brand or a small business that doesn’t know where to begin, this week’s content marketing roundup has got you covered. You’ll learn how to overcome writer’s block, create high-quality videos on a...
by Content Marketing Conference | Sep 25, 2018 | Content Distribution
The name of the game in content distribution is, you guessed it: content. You can leverage the hottest content distribution strategies, but if you don’t have the right content to share, what’s the point? The old phrase “one man’s trash is...
by Content Marketing Conference | Sep 21, 2018 | Weekly Content Marketing Roundup
The weekly roundup of 9/17/18 dishes on all the latest content marketing goodies. Find out if you stink at marketing, review 22 tools for marketing a startup, learn how to be a better human, discover the top trends that emerged from Content Marketing World 2018, and...
by Content Marketing Conference | Sep 18, 2018 | Content Optimization
When it comes to business, content makes the world go ‘round. When it comes to your business, your content can mean the difference between a few hundred random visitors and thousands of qualified leads. Content optimization is how your site is found so staying up on...
by Content Marketing Conference | Sep 14, 2018 | Weekly Content Marketing Roundup
This week’s roundup serves up an appetizing blend of marketing goodness that includes insights into why content marketing is crucial in today’s market and how your business can start now. We’ll also look at the latest trends and tips for making...
by Content Marketing Conference | Sep 11, 2018 | Content Creation
If you aspire to take your content creation to the next level, you have to be willing to buck the latest trends. Building on the concept of “content shock” put forth by Mark Shaefer, BuzzSumo’s Director Steve Rayson did some research of his own. In short, it shows...
by Content Marketing Conference | Sep 7, 2018 | Weekly Content Marketing Roundup
The ever-changing world of content marketing requires successful marketers to stay on top of the latest trends and news to remain effective. Unfortunately, what worked in early 2018 might no longer be worth investing time and money on. Furthermore, it’s...
by Contributing Author | Jul 10, 2018 | #CMC18, Content Strategy
At #CMC18, Arnie Kuenn shared the bottom line that makes all other bottom lines seem like they’re floating mid-air: “100% of conversions involved search.” Now, whether that entailed a focus on paid or organic search seems to be the question. Arnie proposed that...
by Contributing Author | Jul 5, 2018 | #CMC18, Content Marketing Conference, Networking
Comprehensive conventions like the Content Marketing Conference are a whirl of activity: in addition to keynotes, master classes, and sessions, there’s also the crown jewel of community events: networking. Simply put, the sheer concentration of content professionals...
by Contributing Author | Jun 29, 2018 | #CMC18, Content Strategy
Your content channels and outlets take great time and attention – and once they begin to pay off, you’ll be rewarded with a steady stream of visitors. But what would happen if one or more of your channels was eliminated over night? Content Manager Sam Martin, of...
by Contributing Author | Jun 27, 2018 | #CMC18, Comedy Marketing Conference
When a speaker steps on stage and discusses hurling, you know you’re in for a treat. Fortunately for his audience, HuRL is the acronym for the Humor Research Lab. Dr. Peter McGraw brings behavioral science and principals of marketing together to dig deep into how...
by Contributing Author | Jun 25, 2018 | #CMC18, Content Marketing Conference
One of the biggest mistakes a conference attendee can make at a huge, highly-concentrated industry event like the Content Marketing Conference is treating it like an extension of former school days. You know the attitude – coming to a specific room at a specific...
by Contributing Author | Jun 22, 2018 | #CMC18, Content Distribution, Content Marketing
Influencer marketing has grown exponentially in just the past few years, thanks to the high ROI and low cost of working with influencers. The key to influencer marketing success is to target the right influencers and to forge lasting connections with your chosen...
by Contributing Author | Jun 20, 2018 | #CMC18, Content Creation, Content Innovation, Content Optimization
Website optimization and search engine optimization are different. Who knew? Oh, pretty much everyone in the field of marketing. Guess what!?! Not all content creators have a background in business or marketing, so we learn bits and pieces as we diligently research...
by Contributing Author | Jun 18, 2018 | #CMC18, Email marketing
Want to amplify your current email statistics and ensure as much of your list opens, clicks and converts as possible? According to #CMC18 speaker Elisabeth Willits of AWeber, it all boils down to one thing: relationships. She examined some of the ways that...
by Contributing Author | Jun 15, 2018 | #CMC18, Content Writing
Let’s be real. Josh Bernoff drew my attention by calling fluff what it really is–bullshit. We all see it. It’s the blog post we bail on before we finish the first paragraph. It’s the article that clearly tries too hard to impress. So, why does the bullshit still...
![Top 5 [Humor Code] Content Marketing Tips You Must Know from CMC18](https://www.contentmarketingconference.com/wp-content/uploads/2018/06/Humor-Content-Marketing-Conference-400x250.jpeg)
by Contributing Author | Jun 13, 2018 | #CMC18, Comedy, Comedy Keynotes, Comedy Marketing Club, Comedy Marketing Conference
Looking to put some snap, crackle and pop in your content marketing efforts, to engage readers orbiting at high speeds? That would be a wise move, backed by lots of data showing the powerful connection that comedy can make with fans. Comedy was a big part of the theme...
by Contributing Author | Jun 11, 2018 | #CMC18, Content Strategy
How can you be sure that your readers, visitors and audience will remember you after that initial click or download? Speaker John Hall tackled this topic during a dynamic and engaging CMC session covering trust, engagement and forging a lasting connection with...
by Contributing Author | Jun 6, 2018 | #CMC18, Content Distribution, Content Writing
For many writers, the ultimate goal is to be featured in major publications like Entrepreneur, Business Insider, Forbes, Fast Company or Inc. These sites offer great exposure for the freelance writer. Having your writing published in these magazines elevates you to...
by Contributing Author | Jun 4, 2018 | #CMC18, Content Creation, Content Strategy, Social Media
While there has been a lot of attention on making content appeal to Millennials over the past couple of years, a new group of young consumers is poised to change the landscape of almost every industry: Generation Z. Also known as iGeneration, Generation Z consists of...
by Contributing Author | May 30, 2018 | #CMC18, Brand Ambassadors, Social Media
In 2015, Avidia Bank in Massachusetts decided to try a new approach to differentiate itself in its market. They thought a “social squad” would be the perfect way to do it, so they developed a social team–the Smarties–whose goal was to...
by Contributing Author | May 24, 2018 | #CMC18, Content Creation
You’ve probably come across plenty of examples of bad writing on the internet. How many times have you seen blog posts full of grammar mistakes, excessive passive voice usage or incorrect comma placements? What about ineffective headlines and practically...
by Contributing Author | May 22, 2018 | #CMC18, Content Management, Content Marketing Conference, Marketing Technology
If you do any content marketing, you’ve probably heard the term “MarTech.” MarTech refers to a collection of tools and resources that helps a business effectively administer marketing activities. MarTech includes things like WriterAccess for content...
by Contributing Author | May 21, 2018 | #CMC18, Content Creation, Content Distribution, Content Innovation, Social Media
Every content strategist, marketer, or writer dreams of the day they hit the magic formula that causes a piece to go viral. A sudden influx of millions of site visits can do wonders for your bottom line. And a truly viral piece can have people talking about your brand...
by Contributing Author | May 17, 2018 | #CMC18, Content Distribution
I’m a writer who has self-published a (not-very-successful) book. As such, I’ve read books and articles about self-publishing and hung out on forums where self-published authors would talk about the latest tips and tricks. I feel like I have a fair amount of...
by Contributing Author | May 16, 2018 | #CMC18, Content Optimization, Content Performance
My oldest kid is only nine years old, but you wouldn’t believe the number of times I’ve uttered the phrase, “If everyone else is jumping off of a cliff, should you do it too?” That cliche has always served me well whether we’re talking about getting a cell phone,...
by Content Marketing Conference | Apr 30, 2018 | #CMC18, Content Marketing Conference, Sponsor Spotlight
By nature of our business—content marketing—Content Marketing Conference attracts a significant number of published writers. While some of the talent that passes through the event and speaker panels are seasoned copywriters who pen exceptional blog posts, white...
by Content Marketing Conference | Apr 30, 2018 | #CMC18, Speaker Q&A
They say the third time’s a charm. But as past Content Marketing Conference participants can attest, Josh Steimle’s first two CMC speaking engagements were charming in their own right—and we couldn’t be happier that the prolific content creator, published author,...
