by Ryn Gargulinski | Apr 29, 2021 | CMC News & Announcements
You may think that data stands on its own as a hard-hitting element. And perhaps it does, if your main aim is to hit people hard with boredom. But even the most seemingly boring numbers can be transformed into compelling narratives with tips served up by CMC keynote...
by Ryn Gargulinski | Apr 29, 2021 | CMC News & Announcements
Ready to live in the sweet spot between purpose and profit? That’s the place where what you do to make money and what you do to experience meaning and fulfillment in your life are fully aligned. And CMC keynote Alexandria Agresta tells you how to get there. ...
by Ryn Gargulinski | Apr 28, 2021 | CMC News & Announcements
Maybe you’ve been lucky enough to have been flying Southwest Airlines when a flight attendant broke into an in-air comedy routine. Or perhaps you’re a fan of those hilarious Old Spice commercials. Either way, humor grabbed your attention. The good feeling you got...
by Ryn Gargulinski | Apr 28, 2021 | CMC News & Announcements
Believe it or not, people do not visit your website to look at the pictures—as dashing as they may be. They come for one main reason: They have a problem and they need an answer. Not providing those answers is the number one reason websites fail. But yours doesn’t...
by Ryn Gargulinski | Apr 27, 2021 | CMC News & Announcements
Did you know flying champagne corks kill more people than shark attacks? That’s right. Sharks are responsible for 10 deaths a year. Champagne corks, 24. As a marketer, you should care. And not just because it’s a fine topic to bring up at the next New Year’s Eve...
by Ryn Gargulinski | Apr 27, 2021 | CMC News & Announcements
A Diamond is Forever. Would you believe the above De Beers slogan has been around since 1947? Yep. Wouldn’t you love to have a brand message that’s equally as long-lasting, memorable—and effective? You most certainly can if you follow the tips outlined by...
by Ryn Gargulinski | Apr 24, 2021 | CMC News & Announcements
Ever fall asleep during a conference or seminar? That will NOT be the case with the lineup of high-voltage humor experts at this year’s Content Marketing Conference. #CMC2021 serves up double the merriment, with on-demand learning you can start immediately, along with...
by Ryn Gargulinski | Apr 22, 2021 | CMC News & Announcements
It doesn’t really matter if you love your content. It matters if your audience loves it and that it’s doing the job it’s supposed to do. To boost your content’s effectiveness and success, don’t miss the lineup of content performance experts at this year’s...
by Ryn Gargulinski | Apr 20, 2021 | CMC News & Announcements
8 Content Distribution Strategies from Content Marketing Masters Sure, the content you create is important. But so is where you publish it. With so many channels staring you in the face, it can seem impossible to choose. Here’s the thing: Not all content needs...
by Ryn Gargulinski | Apr 17, 2021 | CMC News & Announcements
Content optimization is about much more than a handful of strategically placed keywords. It’s about keyword clusters. User intent. Knowing your competitors. And sometimes even veering away from traditional keyword research in favor of the latest approach. Those are...
by Ryn Gargulinski | Apr 15, 2021 | CMC News & Announcements
Raise your hand if you do backflips when it’s time to sit down to create new content. OK, a few die-hard writers may have raised their hands. But many of you did not. That will change once you hear the magical content creation tips from seven world-class experts...
by Ryn Gargulinski | Apr 13, 2021 | CMC News & Announcements
Yep. It’s already mid-April. And you may have been meaning to fine-tune your brand’s content plan since early January. Oops. The truth is, it’s tough to plan out a steady stream of fresh content that entices your audience, drives engagement and delivers the value your...
by Ryn Gargulinski | Apr 8, 2021 | CMC News & Announcements
Sick of sifting through tons of online stuff to find trusted marketing experts that deliver the info you need? So were we. That’s why we’re bringing a batch of five of the hottest content marketers all together in one place: as our keynote speakers for this year’s...
by Byron White | Dec 23, 2020 | CMC News & Announcements
Traditional conference experience design, live or virtual, does not foster efficient learning in my opinion, especially with “networking” often the main draw with live conferences. The way speakers are selected by “popularity” and knowledge is presented with...
by Contributing Author | Aug 26, 2020 | CMC News & Announcements
According to one recent study, approximately 85% of all Internet users in the United States say that they watch video content on one of their devices at least once per month. Not only that, but about 54% of consumers say that they actually want to see MORE video...
by Contributing Author | Aug 19, 2020 | CMC News & Announcements
INFUSEMedia is a demand generation engine. — whatever that means. It’s confusing, but in the world of content marketing, some of the best things have fancy names. Forget the innovative label for a minute, and let’s break down what INFUSEMedia does...
by Contributing Author | Aug 12, 2020 | CMC News & Announcements
We love success stories like our sponsor Sitecore… especially for CMC where the audience is full of creators! A few guys getting together to solve the problems of the digital world and customer experience and now have a thriving business that is making a...
by Contributing Author | Aug 5, 2020 | CMC News & Announcements
If you had to make a list of some of the most powerful opportunities you have to create new and compelling experiences for customers, all while reaching the widest possible audience at the exact same time, content marketing would undoubtedly be right at the top. Even...
by Contributing Author | Jul 29, 2020 | CMC News & Announcements
If you are active in SEO marketing, then you’ll recognize the name SpyFu right away. SpyFu offers a cloud-hosted system for online marketers that gives them insight on how to conquer the beast that is SEO. It’s not a concept that comes naturally to most of us. With...
by Sarah Burt | Jul 24, 2020 | Content Planning
Content planning is an essential first step to creating content that your audience will love. Yet some people rush past this part of the process and move straight into creation. Creating a content plan will help ensure that your content is aligned with your audience’s...
by Byron White | Jul 16, 2020 | CMC News & Announcements, Content Planning
Were you able to catch our Content Planning workshop webinar on Tuesday? We had a great turnout, and we’re looking forward to bringing even more deep-dive workshops throughout the rest of the year. If you enjoyed the resources we provided in the workshop, then you’ll...
![Get Your Content Planning On! [Workshop Webinar]](https://d3dfov0677tv0v.cloudfront.net/wp-content/uploads/2020/05/content-planning-400x250.jpg)
by Byron White | Jul 7, 2020 | CMC News & Announcements
Content marketing success starts with successful content planning. But the traditional linear funnel of moving customers through the funnel has changed. And the number of research tools has expanded greatly, making the planning process more challenging, to say the...
by Byron White | Jun 25, 2020 | CMC News & Announcements
Can you believe it’s been two months since CMC 2020 launched? Our team is already hard at work bringing in speakers and planning sessions for next year’s conference, which is sure to be the best one yet! With all the positive feedback about CMC 2020’s digital...
by Contributing Author | Jun 23, 2020 | Content Creation
This week as I was cooking spaghetti sauce for my family, I blended in some veggies too. I’ve been playing this trick for years now, trying to get my girls (ok, my husband too) to eat more greens. Cunning, right? It made me remember a commencement speech I saw a...
by Byron White | Jun 19, 2020 | CMC News & Announcements
Let’s face it. The conference world has changed with the pandemic. While most conferences shifted their dates to late summer or early fall in response to COVID-19, CMC pivotted to a digital experience with just four weeks’ notice, which helped us serve...
![When Your Content Marketing Conference Goes Virtual [PODCAST]](https://d3dfov0677tv0v.cloudfront.net/wp-content/uploads/2020/06/Screen-Shot-2020-06-17-at-10.57.29-AM-400x250.png)
by Sarah Burt | Jun 17, 2020 | CMC News & Announcements
If you joined us this year at CMC 2020, then you know that our conference went virtual in the wake of COVID-19 with over 14,000 people joining us to get access to industry-leading content marketing education – all on-demand from our online portal. But what you...
by Contributing Author | Jun 11, 2020 | Content Creation, Content Optimization
Fair warning: You are about to read a blog post that suggests—no, actually insists—that you add another step to your content creation process. But I promise I’m not here to make more work for you. I want you to create content that achieves your goals and stop...
by Contributing Author | Jun 10, 2020 | Content Planning
As businesses reopen, and people emerge from stay at home orders, how can marketers kick start their sales? To be sure, the world is a different place than it was four months ago. And our customers and prospects won’t be the same, either. Some will be scared, while...
![Humor and Marketing: The Secret to Connection and Conversion [Workshop Webinar]](https://d3dfov0677tv0v.cloudfront.net/wp-content/uploads/2020/05/comedy-marketing-400x250.jpg)
by Sarah Burt | Jun 5, 2020 | CMC News & Announcements, Content Creation
After hosting our first digital Content Marketing Conference this year, we wanted to find a way to keep up the momentum by continuing to offer free online education until next year’s conference. And the workshop webinar was born! We plan to host several 3-hour...
by Contributing Author | Jun 3, 2020 | Content Performance
The other day, I was talking with a company that was proud of its knowledge center. They certainly had many resources. Not only blog posts, but whitepapers, webinars, special reports, and more. Google Analytics data confirmed that many site visitors clicked into the...
by Contributing Author | May 28, 2020 | Content Strategy
Rife with uncertainty, recessions can sow chaos and panic, sometimes compelling companies to act in ways that are counterproductive to their long-term success. Whether it’s steep cuts to marketing budgets or a business-as-usual approach, companies that fail to deftly...
by Contributing Author | May 26, 2020 | Content Creation
Fear, uncertainty, and doubt are some things many people are feeling right now. We are all trying to figure out this new normal. Working from home, schooling our children, and finding toilet paper. The last thing people want to do is wade through hundreds of emails,...
by Sarah Burt | May 21, 2020 | CMC News & Announcements, Content Planning
Knowing who your audience is, what they want, and what motivates them to buy is essential to creating the type of content that will resonate with and engage your audience. Our Audience Insights track offers you a wealth of information on how you can get to know your...
by Sarah Burt | May 20, 2020 | CMC News & Announcements, Content Strategy
One strategy track just isn’t enough for Content Marketing Conference. Go beyond the basics of content strategy with the sessions available in our CMC 2020 Strategy II track. Within these sessions, you’ll find a wealth of information on how to adjust your...
by Sarah Burt | May 19, 2020 | CMC News & Announcements, Content Strategy
Looking to shake up your content marketing strategy with new tactics? Get inspiration from the sessions in the CMC 2020 Innovation track. These sessions cover a range of innovative techniques from experiential content and conversational marketing to challenging our...
by Sarah Burt | May 18, 2020 | CMC News & Announcements, Content Creation
Every brand knows they need video, but getting started with video and consistently producing quality, relevant video content is easier said than done. CMC’s video experts – Renee Teeley, Justin Andrews, Meaghan Corson, Tyler Lessard, and Glenn Hughes...
by Sarah Burt | May 16, 2020 | CMC News & Announcements, Content Performance
All content marketers care about conversions. Whether you’re trying to get a visitor to sign up for your email list, download your e-book, or purchase a product, conversions are vital to maintaining a healthy business. But we don’t have to tell you that!...
by Sarah Burt | May 15, 2020 | CMC News & Announcements, Content Planning
If you’re in a B2B space, then you know that this comes with its own unique set of challenges and roadblocks that B2C brands just don’t encounter. The sessions in the B2B track cover a range of topics that will help you improve your B2B content marketing...
by Sarah Burt | May 14, 2020 | CMC News & Announcements, Content Optimization
How much do you know about search optimization? While there are some best practices in content marketing that never seem to change, SEO and what steps you need to take to boost organic reach on the search engines changes just as often as Google’s search...
by Sarah Burt | May 13, 2020 | CMC News & Announcements, Content Distribution
Did you have a chance to watch the CMC 2020 sessions in the Social Strategy track? If not, you’re missing out on some great insight into how you can improve your social media strategy. From paid amplification tactics on YouTube to new ways to optimizing Twitter...
