CMC Track: Content Optimization

CMC Track: Content Optimization

Content optimization is a bit like search engine optimization, but it doesn’t stop at just greasing your skids for better performance on the web. Content optimization takes into account not only the necessity of achieving better search engine rankings, but it also...
Keynote Speaker: David Meerman Scott

Keynote Speaker: David Meerman Scott

Checking off a to-do list and connecting with your audience aren’t concepts that should always go hand-in-hand, but where does innovation fit in a largely linear industry approach? David Meerman Scott, a marketing expert with more than 15 years of experience and...
CMC Track: Content Planning

CMC Track: Content Planning

We’ll let you in on a secret, content planning is essential to successful content marketing. Your content takes your audience members on a journey. The difference between well-planned and unplanned content is like the difference between a planned road trip and...
Official Playtime Schedule for CMC 2019

Official Playtime Schedule for CMC 2019

You go to work to, well, work. You go to business meetings to forge strategies (or catch up on naps). But when you come to a world-class Content Marketing Conference like ours, you get a chance to learn a TON and have some FUN. Just being out of your normal...
Get Ready for CMC’s Comedy Marketing Day

Get Ready for CMC’s Comedy Marketing Day

There’s something funny about your content marketing, or at least there should be. Humor is one of the most effective elements of a successful marketing campaign, yet most marketers are still learning how to use comedy to engage customers and help them laugh their way...