by Contributing Author | Jul 10, 2018 | #CMC18, Content Strategy
At #CMC18, Arnie Kuenn shared the bottom line that makes all other bottom lines seem like they’re floating mid-air: “100% of conversions involved search.” Now, whether that entailed a focus on paid or organic search seems to be the question. Arnie proposed that...
by Contributing Author | Jul 5, 2018 | #CMC18, Content Marketing Conference, Networking
Comprehensive conventions like the Content Marketing Conference are a whirl of activity: in addition to keynotes, master classes, and sessions, there’s also the crown jewel of community events: networking. Simply put, the sheer concentration of content professionals...
by Contributing Author | Jun 29, 2018 | #CMC18, Content Strategy
Your content channels and outlets take great time and attention – and once they begin to pay off, you’ll be rewarded with a steady stream of visitors. But what would happen if one or more of your channels was eliminated over night? Content Manager Sam Martin, of...
by Contributing Author | Jun 27, 2018 | #CMC18, Comedy Marketing Conference
When a speaker steps on stage and discusses hurling, you know you’re in for a treat. Fortunately for his audience, HuRL is the acronym for the Humor Research Lab. Dr. Peter McGraw brings behavioral science and principals of marketing together to dig deep into how...
by Contributing Author | Jun 25, 2018 | #CMC18, Content Marketing Conference
One of the biggest mistakes a conference attendee can make at a huge, highly-concentrated industry event like the Content Marketing Conference is treating it like an extension of former school days. You know the attitude – coming to a specific room at a specific...
by Contributing Author | Jun 22, 2018 | #CMC18, Content Distribution, Content Marketing
Influencer marketing has grown exponentially in just the past few years, thanks to the high ROI and low cost of working with influencers. The key to influencer marketing success is to target the right influencers and to forge lasting connections with your chosen...
by Contributing Author | Jun 20, 2018 | #CMC18, Content Creation, Content Innovation, Content Optimization
Website optimization and search engine optimization are different. Who knew? Oh, pretty much everyone in the field of marketing. Guess what!?! Not all content creators have a background in business or marketing, so we learn bits and pieces as we diligently research...
by Contributing Author | Jun 18, 2018 | #CMC18, Email marketing
Want to amplify your current email statistics and ensure as much of your list opens, clicks and converts as possible? According to #CMC18 speaker Elisabeth Willits of AWeber, it all boils down to one thing: relationships. She examined some of the ways that...
by Contributing Author | Jun 15, 2018 | #CMC18, Content Writing
Let’s be real. Josh Bernoff drew my attention by calling fluff what it really is–bullshit. We all see it. It’s the blog post we bail on before we finish the first paragraph. It’s the article that clearly tries too hard to impress. So, why does the bullshit still...
![Top 5 [Humor Code] Content Marketing Tips You Must Know from CMC18](https://www.contentmarketingconference.com/wp-content/uploads/2018/06/Humor-Content-Marketing-Conference-400x250.jpeg)
by Contributing Author | Jun 13, 2018 | #CMC18, Comedy, Comedy Keynotes, Comedy Marketing Club, Comedy Marketing Conference
Looking to put some snap, crackle and pop in your content marketing efforts, to engage readers orbiting at high speeds? That would be a wise move, backed by lots of data showing the powerful connection that comedy can make with fans. Comedy was a big part of the theme...
by Contributing Author | Jun 11, 2018 | #CMC18, Content Strategy
How can you be sure that your readers, visitors and audience will remember you after that initial click or download? Speaker John Hall tackled this topic during a dynamic and engaging CMC session covering trust, engagement and forging a lasting connection with...
by Contributing Author | Jun 6, 2018 | #CMC18, Content Distribution, Content Writing
For many writers, the ultimate goal is to be featured in major publications like Entrepreneur, Business Insider, Forbes, Fast Company or Inc. These sites offer great exposure for the freelance writer. Having your writing published in these magazines elevates you to...
by Contributing Author | Jun 4, 2018 | #CMC18, Content Creation, Content Strategy, Social Media
While there has been a lot of attention on making content appeal to Millennials over the past couple of years, a new group of young consumers is poised to change the landscape of almost every industry: Generation Z. Also known as iGeneration, Generation Z consists of...
by Contributing Author | May 30, 2018 | #CMC18, Brand Ambassadors, Social Media
In 2015, Avidia Bank in Massachusetts decided to try a new approach to differentiate itself in its market. They thought a “social squad” would be the perfect way to do it, so they developed a social team–the Smarties–whose goal was to...
by Contributing Author | May 24, 2018 | #CMC18, Content Creation
You’ve probably come across plenty of examples of bad writing on the internet. How many times have you seen blog posts full of grammar mistakes, excessive passive voice usage or incorrect comma placements? What about ineffective headlines and practically...
by Contributing Author | May 22, 2018 | #CMC18, Content Management, Content Marketing Conference, Marketing Technology
If you do any content marketing, you’ve probably heard the term “MarTech.” MarTech refers to a collection of tools and resources that helps a business effectively administer marketing activities. MarTech includes things like WriterAccess for content...
by Contributing Author | May 21, 2018 | #CMC18, Content Creation, Content Distribution, Content Innovation, Social Media
Every content strategist, marketer, or writer dreams of the day they hit the magic formula that causes a piece to go viral. A sudden influx of millions of site visits can do wonders for your bottom line. And a truly viral piece can have people talking about your brand...
by Contributing Author | May 17, 2018 | #CMC18, Content Distribution
I’m a writer who has self-published a (not-very-successful) book. As such, I’ve read books and articles about self-publishing and hung out on forums where self-published authors would talk about the latest tips and tricks. I feel like I have a fair amount of...
by Contributing Author | May 16, 2018 | #CMC18, Content Optimization, Content Performance
My oldest kid is only nine years old, but you wouldn’t believe the number of times I’ve uttered the phrase, “If everyone else is jumping off of a cliff, should you do it too?” That cliche has always served me well whether we’re talking about getting a cell phone,...
by Content Marketing Conference | Apr 30, 2018 | #CMC18, Content Marketing Conference, Sponsor Spotlight
By nature of our business—content marketing—Content Marketing Conference attracts a significant number of published writers. While some of the talent that passes through the event and speaker panels are seasoned copywriters who pen exceptional blog posts, white...
by Content Marketing Conference | Apr 30, 2018 | #CMC18, Speaker Q&A
They say the third time’s a charm. But as past Content Marketing Conference participants can attest, Josh Steimle’s first two CMC speaking engagements were charming in their own right—and we couldn’t be happier that the prolific content creator, published author,...
by Content Marketing Conference | Apr 28, 2018 | #CMC18, Speaker Q&A
If you’d like to know how Jenn LeBlanc has delivered $1.5B in new revenue to clients including Microsoft, Intel, PeopleSoft, and numerous life sciences and tech startups, you’re in luck. She’s speaking at #CMC18, where she’ll will share her secrets to launching...
by Content Marketing Conference | Apr 27, 2018 | #CMC18, Content Marketing Conference
One of the most rewarding things about participating in a global conference—whether you’re an attendee, keynote or session speaker, workshop leader, stand-up performer, or sponsor—is you get to meet, learn from, and collaborate with professionals from (literally)...
by Content Marketing Conference | Apr 27, 2018 | #CMC18, Speaker Q&A
If you asked Inbar, she’d tell you that content marketing is all fun and games. Really. But it’s serious business, too. She’s speaking at CMC18 about gamification and what makes it the perfect blend of art and science required for content marketing success. The fact...
by Content Marketing Conference | Apr 26, 2018 | #CMC18, Speaker Q&A
Andrew Davis has produced for NBC, has appeared in The New York Times, and even worked for the Muppets. What’s next up for this bestselling author, keynote speaker, and global business leader and influencer? Content Marketing Conference, of course! Don’t miss out on...
by Corrie Mieszczak | Apr 26, 2018 | #CMC18, Speaker Q&A
Brandy Lawson claims that her super power is using analogies as a teaching device—but we think it’s her keen ability to save companies (and let’s face it, their content marketers) from bad strategy. Sort of like providing shelter from a storm, or charting the course...
by Content Marketing Conference | Apr 25, 2018 | #CMC18, Content Marketing Conference
Let’s see if you’ve been paying attention. Take this pop quiz to see how much you know about Content Marketing Conference 2018. Don’t worry, we’re not keeping score! 1. The theme of this year’s Content Marketing Conference is _____. a) All Aboard...
by Content Marketing Conference | Apr 25, 2018 | #CMC18, Speaker Q&A
As managing Editor of DigitalMarketer and Co-founder of Digital Strategy Boot Camps, Lindsay is in the content marketing trenches every day. In fact, she’s generated over seven million unique sessions (stop and think about that for a couple of seconds) for the...
by Content Marketing Conference | Apr 24, 2018 | #CMC18, Content Marketing Conference, Sponsor Spotlight
Who has time to write all this code we need to make digital marketing sing? (Still thinking?) Exactly. No one. That’s why we love Brandcast. Let’s get to know more about this fabulous company and what they have to offer the content marketing universe. Brandcast Keeps...
by Content Marketing Conference | Apr 24, 2018 | #CMC18, Speaker Q&A
If you want to talk to someone at the conference about search engine marketing, look for Mike. Sure, he’s the Founder and CEO of SpyFu (great credentials, great company), but he’s also really passionate about helping people use search engine data in supremely...
by Content Marketing Conference | Apr 23, 2018 | #CMC18, Speaker Q&A
This will be marketing expert, entrepreneur, and author Ayat Shukairy’s first time at Content Marketing Conference—and we can all agree she’s in for a treat. But everyone who attends her session is in for a treat, too, because she’s going to share what it takes to...
by Byron White | Apr 22, 2018 | #CMC18, Content Marketing Conference
As marketers, we know that there are waaaay more than 5 reasons you can’t miss this year’s conference. We also know that as a registered participant—or a “still thinking about it” prospective participant—you’re really hungry for a concise, drilled-down overview of...
by Content Marketing Conference | Apr 21, 2018 | #CMC18, Speaker Q&A
Decorated veteran, former US Army Commander, member of the Forbes 100, author, professor, company co-founder, digital marketer, and more—Chad Pollitt can add CMC18 session speaker to his list of seemingly never-ending credentials. We’re pretty sure that you—like...
by Content Marketing Conference | Apr 20, 2018 | #CMC18, Speaker Q&A
Vice President of Marketing and CRM at The Second City, Marilyn is an authority on the hilarity of content marketing. Whether she’s marketing the “funny” or doing “funny marketing,” she puts the customer at the center of the experience so it’s truly exceptional. And...
by Content Marketing Conference | Apr 20, 2018 | #CMC18, Speaker Q&A, Speaker Spotlight
We’re thrilled to welcome digital marketer Chris Dayley to CMC18. His passion for helping businesses learn what their users want on their website—through psychology-based testing and analytics—make him an enthusiastic and highly engaging session speaker with...
by Byron White | Apr 19, 2018 | #CMC18, Comedy, Comedy Marketing Club, Comedy Marketing Conference
It’s official: on Thursday night, day 2 of the content marketing conference, Content Marketing Club returns! By popular demand, this is the first-of-a-kind event showcases “marketing” comedians, many who have left big companies to pursue comedy full-time....
by Content Marketing Conference | Apr 19, 2018 | #CMC18, Comedy Marketing Conference, Speaker Q&A
Whether you’re an SEO Nerd or a Newbie or somewhere in between, Veronica wants to connect with you at CMC18. She’s well versed in the realm of internet marketing—running a successful digital marketing agency and making it all work as a self-proclaimed...
by Byron White | Apr 18, 2018 | #CMC18, Content Marketing Conference
Drum roll please…We’re so excited to announce that one of the most awarded marketing executives joins the CMC18 roster of 21 keynote speakers: Bonin Bough. His keynote is slated for Thursday, May 3, so fasten your seatbelts to fully enjoy the ride with one...
by Content Marketing Conference | Apr 17, 2018 | #CMC18, Comedy Marketing Conference, Speaker Q&A, Speaker Spotlight
Margot may be an author, business owner, consultant, speaker, workshop leader, producer, and teacher—but first and foremost, she’s a content strategist with nearly two decades of content strategy experience and insight to share with participants at CMC18. We know you...
by Content Marketing Conference | Apr 16, 2018 | #CMC18, Content Marketing Conference, Speaker Q&A, Speaker Spotlight
You may have heard that CMC speaker Neal Schaffer is fluent in both Japanese and Mandarin Chinese, but don’t let that fool you: his real language—and the one he’ll be speaking at the conference—is marketing. Digital marketing, to be exact, and he’s put his fluency...
