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CMC 365

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Virtual Conference and Training Portal

Welcome to CMC 365— your member-only portal for CMC 2021 Virtual in April, and training on-demand starting now. Earn Content Strategy Certification to master six pillars of content marketing. And access 200+ recordings, resources and downloads on-demand.

Your member-only portal. Start learning on-demand now.

CMC Virtual April 27-29

15,000 Attendees in 2020
365 Day Access to Recordings
200 ConTech Tool Demos
60 New Sessions for 2021
10 New Workshops for 2021
10 Keynotes and Comedy Keynotes

CMC 365 On-Demand

Access to CMC 2017-2020 Recordings
168 CMC Sessions, Decks, and Transcriptions
49 CMC Keynotes and Transcriptions
10 Workshop Decks and Transcriptions
Content Strategy Masterclass Certification
Dozens of Templates and Resources

Content Strategy Certification

Master the 6 pillars of content strategy
Learn from 14+ world-class trainers
Review totally new curriculum for 2021
Sharpen your tactics and techniques
Dive into demos of the latest software tools
Go at your own pace and learn on-demand

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CMC 2021 virtual. Launching April 27-29th.

50+ JAM Sessions

We’ll be rolling out more than 50 JAM session for 2021 that are less fluffy and more meaty with the tactics and techniques you need for success.

10 Keynotes

Get the inspiration you need from 10 world-class keynotes including Andrew Davis, Tamsen Webster, Karen X, Andrew Tarvin and more.

10 Workshops

Boost your brainpower with access to 10 workshops covering all six of the content marketing pillars to advance your career.

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Content Strategy Certification MasterClass

When we say you’ll MASTER six pillars of content marketing at CMC, we mean it. Enroll in the program and learn at your own pace. Master the techniques, tactics, strategies and tools you need to streamline the workflow and deliver on performance goals.

I Content Planning
88% of B2B marketers in North America invest in content marketing. Yet only 30% of marketers say their organization is effective at content planning and content strategy.

   
Read Chapter I   Hour
Summary Planning Video   Hour
Workshop Webinar Video   Hours
Bonus Planning Videos   Hours
Resources/Templates Review   Hour
   
   
Total Module I Curriculum   Hours

II Content Creation
The top three content marketing challenges for businesses are producing engaging content (36%), producing enough content (21%), and budget to produce content (20%).

   
Read Chapter II   Hour
Summary Creation Video   Hour
Workshop Webinar Video   Hours
Comedy Workshop Video   Hours
Bonus Creation Videos   Hours
Resources/Templates Review   Hour
   
Total Module II Curriculum   11  Hours

III Content Optimization
At its core, content optimization is all about getting the right content to the right people at the right time to maximize the return from your content marketing investment.

   
Read Chapter III   Hour
Summary Optimization Video   Hour
Workshop Webinar Video   Hours
Bonus Optimization Videos   Hours
Resources/Templates Review   Hour
   
   
Total Module III Curriculum   Hours

IV Content Distribution
Learn the 3 essential content distribution channels: Paid, Owned, and Earned. And discover “Unicorn Marketing” pioneered by instructor Larry Kim.

   
Read Chapter IV   Hour
Summary Distribution Video   Hour
Workshop Webinar Video   Hours
Facebook Workshop Video   Hours
LinkedIn Workshop Video   Hours
Resources/Templates Review   Hour
   
   
Total Module IV Curriculum   12  Hours

V Content Performance
With so many options to measure success, and fantastic tools and technology to monitor activity, jump in the drivers seat to track performance and deliver on marketing goals.

   
Read Chapter V   Hour
Summary Performance Video   Hour
Workshop Webinar Video   Hours
Bonus Performance Videos   Hours
Resources/Templates Review   Hour
   
   
   
Total Module V Curriculum   Hours

VI Content Management
We know your budget and resources vary considerably, so we’ve included a guide that covers all the possible content workflow management bases, ranging from solopreneurs to small teams and enterprise solutions.

   
Read Chapter VI   Hour
Summary Management Video   Hour
Workshop Webinar Video   Hours
Bonus Management Videos   Hours
Resources/Templates Review   Hour
   
Total Module VI Curriculum   Hours

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Take the content strategy masterclass.
Learn the secrets for content marketing success.

Joining CMC Academy connects you with like-minded marketers that want to end the world of all this bad, boring content. Simply join CMC Academy and complete our signature Content Strategy Masterclass by September 15th. And get all the tools and resources you need to grow your business organically—the content marketing way.

Here’s What You Get with the Content Strategy MasterClass

Content Strategy MasterClass Workbook
Content Strategy MasterClass Book by Byron White
Two Content Plans, one for SMB’s and one for Enterprise Customers
Sample Customer Journey Maps, Buyer Personas and Keyword Maps

Start the learning now!
Magnificant resources in CMC 365.

Sure. The CMC 2021 Virtual and the certification program are pretty cool. But there’s a lot more under the hood at CMC 365. You’ll find a bundle of content plans, guides, templates and samples for reference that will help you craft a custom strategy to grow your business or scale your agency.

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Time to go virtual. Save time and money.

We’ve crunched the numbers and measured the value offered to our attendees and fans. And we’ve rolled it up in this snazzy recap below to show you the big bang you get for the few bucks you pay.

Get all these recordings
2017 Sessions, Keynotes
2018 Sessions, Keynotes, Workshops
2019 Sessions, Keynotes, Workshops, Interviews
2020 Sessions, Keynotes, Workshops, Comedy Keynotes
2021 Sessions, Keynotes, Workshops, Comedy Keynotes, Certification

Ticket Price
$1,499.00
$1,499.00
$1,599.00
$1,599.00
$499.00

Travel Cost
$2,500.00
$2,500.00
$2,500.00
$2,500.00
$0.00


Get all these recordings
Ticket Price

2017 Sessions, Keynotes
$1,499.00
2018 Sessions, Keynotes, Workshops
$1,499.00
2019 Sessions, Keynotes, Workshops, Interviews
$1,599.00
2020 Sessions, Keynotes, Workshops, Comedy Keynotes
$1,599.00

2021 Sessions, Keynotes, Workshops, Comedy Keynotes, Certification
$499.00

Total Figurative Value: $20,395.00

Just look at what you’d have to pay to access all the content above. Turns out that tactics like this work to showcase value and motivate sales. And YES, you’ll learn about tactics like this in CMC 365 and conversion boosters for content marketing success.

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Ready to get started? Earn your certification before April!

Secure your seat for CMC 2021 and earn your Content Strategy Certification badge before the conference launches in April, and get a 50% discount to CMC 2022!


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