by Contributing Author | Jul 10, 2018 | #CMC18, Content Strategy
At #CMC18, Arnie Kuenn shared the bottom line that makes all other bottom lines seem like they’re floating mid-air: “100% of conversions involved search.” Now, whether that entailed a focus on paid or organic search seems to be the question. Arnie proposed that...
by Contributing Author | Jun 29, 2018 | #CMC18, Content Strategy
Your content channels and outlets take great time and attention – and once they begin to pay off, you’ll be rewarded with a steady stream of visitors. But what would happen if one or more of your channels was eliminated over night? Content Manager Sam Martin, of...
by Contributing Author | Jun 11, 2018 | #CMC18, Content Strategy
How can you be sure that your readers, visitors and audience will remember you after that initial click or download? Speaker John Hall tackled this topic during a dynamic and engaging CMC session covering trust, engagement and forging a lasting connection with...
by Contributing Author | Jun 4, 2018 | #CMC18, Content Creation, Content Strategy, Social Media
While there has been a lot of attention on making content appeal to Millennials over the past couple of years, a new group of young consumers is poised to change the landscape of almost every industry: Generation Z. Also known as iGeneration, Generation Z consists of...
by Content Marketing Conference | May 15, 2017 | Content Marketing Conference, Content Strategy
Matching the right piece of content with the interests of individual site visitors should be a strong priority for content managers — and that’s one reason why real-time content personalization has become so popular. Personalized content makes your website...
by Content Marketing Conference | Apr 10, 2017 | #CMC17, Content Marketing Conference, Content Strategy
We’re gearing up for Content Marketing Conference 2017 and it’s shaping up to be one intense (SOLD OUT) conference with a lot of fun after-parties and receptions, including Comedy Marketing Club! Whether you’re new to the content marketing world or...
