You may have heard that CMC speaker Neal Schaffer is fluent in both Japanese and Mandarin Chinese, but don’t let that fool you: his real language—and the one he’ll be speaking at the conference—is marketing. Digital marketing, to be exact, and he’s put his fluency into 3 books, countless speaking (and teaching) engagements, and his work at the helm of social media agency, PDCA Social.

Listen to these sound bites taken from our pre-show Speaker Q&A:


Q: What excites you most about presenting at CMC18?
A: #CMC18 is the premier content marketing conference full of experts providing you the latest and greatest information—but in an intimate environment where you can actually get to know the speakers and have deep networking experiences with other attendees.

Q: Why is NOW the time to master content marketing?
A: If you’re not doing content marketing in one way or another, I don’t know how you are going to be able to attract and engage with the huge digital audience that exists globally today.

Q: What does it take to connect with customers today—and how can great content do that?
A: You need to be everywhere today, and content allows you to do that at every stage of the buyer’s journey on every digital and social channel where your customer might be.

Q: If there was just one thing you could convince all content marketers to do, what would that be?
A: I would urge content marketers to become savvier at social media marketing by building community, engaging with influencers, and providing true value to the type of content that your community is seeking.


Find out more about Neal and hear from him in person during his session What’s in My Social Tech Stack? on May 4, 11:50am – 12:30pm.