by Contributing Author | Jan 30, 2019 | Content Performance
Traditionally, engagement has been the ultimate indication of success in content marketing. Evaluating performance using engagement also usually doesn’t entail incredibly complex metrics: just how often content is shared, comments, likes, and other signs of life...
by Content Marketing Conference | Dec 11, 2018 | Content Performance
How do you know if your content has any impact at all? In a world that seems constantly flooded with content, people can be facing a decision fatigue not that dissimilar to opening one’s Steam library just to stare at the endless choices for half an hour before...
by Content Marketing Conference | Oct 16, 2018 | Content Performance
Content performance refers to evaluating your content’s success. Of course, success is subjective so it ultimately boils down to which metrics you are evaluating and why followed by the methodology used to observe user habits and other indicators of whether or...
by Contributing Author | May 16, 2018 | #CMC18, Content Optimization, Content Performance
My oldest kid is only nine years old, but you wouldn’t believe the number of times I’ve uttered the phrase, “If everyone else is jumping off of a cliff, should you do it too?” That cliche has always served me well whether we’re talking about getting a cell phone,...
by Content Marketing Conference | May 22, 2017 | Content Marketing Conference, Content Performance
At Content Marketing Conference 2017, many questions were posed by the keynote speakers and influencers but a common recurring theme seemed to be, “What actually makes good content?” Marketers frequently get hung up on the notion of “good content”. But what actually...
by Content Marketing Conference | Jan 23, 2017 | Blog, Content Performance
Analytics are more than just numbers, they’re a story that is currently in the process of being written. They’re powerful tools that tell you where you are, where you’re going, and most importantly how you’re going to get there. With that in...
