by Contributing Author | May 16, 2018 | #CMC18, Content Optimization, Content Performance
My oldest kid is only nine years old, but you wouldn’t believe the number of times I’ve uttered the phrase, “If everyone else is jumping off of a cliff, should you do it too?” That cliche has always served me well whether we’re talking about getting a cell phone,...
by Content Marketing Conference | May 22, 2017 | Content Marketing Conference, Content Performance
At Content Marketing Conference 2017, many questions were posed by the keynote speakers and influencers but a common recurring theme seemed to be, “What actually makes good content?” Marketers frequently get hung up on the notion of “good content”. But what actually...
by Content Marketing Conference | Jan 23, 2017 | Blog, Content Performance
Analytics are more than just numbers, they’re a story that is currently in the process of being written. They’re powerful tools that tell you where you are, where you’re going, and most importantly how you’re going to get there. With that in...
by Byron White | Aug 4, 2016 | Blog, Content Marketing, Content Marketing Conference, Content Performance, Speaker Spotlight
Content amplification spreads valuable content to targeted customers through different channels, such as social media sites, blogs, and websites, by using paid tactics. But that can be a waste of money if the viewers who clicked through to get to your site leave...
by Byron White | Aug 3, 2016 | Blog, Conference Announcements, Content Marketing Conference, Content Performance, Speaker Spotlight
Chris Bowler believes that there really is only one way to take advantage of all the opportunities presented in the content marketing world: technology. “We need to keep up with all the channels that are exploding, and tech is the way to help us do that,” Bowler said...
by Byron White | Aug 1, 2016 | Blog, Content Marketing, Content Marketing Conference, Content Performance, Speaker Spotlight
Trepoint CEO Bill Carmody’s session at the 2016 Content Marketing Conference, “The Digital Path to Purchase,” was informative in an unusual way. Throughout both days of the conference, attendees had heard about tips and tricks to use to get past...
