by Contributing Author | Jan 20, 2020 | #CMC2020, Content Optimization, Content Performance, Speaker Spotlight
Chris Silver Smith knows SEO. Not only is he the President and Founder of Argent Media, which is a marketing agency that specializes in search engine optimization, but he’s also consulted with many Fortune 500 companies on their content marketing needs. Working with...
by Contributing Author | Jan 13, 2020 | #CMC2020, Content Innovation, Content Management, Content Performance, Digital Marketing, Social Media, Speaker Spotlight
A palpable sense of energy can be felt on the Boston waterfront for the arrival of this year’s Content Marketing Conference. The pulse of that energy can be attributed, in part, to the charismatic Karen X. Cheng, a talented and ambitious young woman once described as...
by Contributing Author | Apr 10, 2019 | #CMC2019, Boston, Brand Ambassadors, Content Management, Content Marketing, Content Performance
Everyone’s doing it…and so should you. It’s all about branding with a touch of humor. We’re talking about content marketing and a little thing we call branding. Branding has always led the way for companies to get the word out about their...
by Contributing Author | Jan 30, 2019 | Content Performance
Traditionally, engagement has been the ultimate indication of success in content marketing. Evaluating performance using engagement also usually doesn’t entail incredibly complex metrics: just how often content is shared, comments, likes, and other signs of life...
by Content Marketing Conference | Dec 11, 2018 | Content Performance
How do you know if your content has any impact at all? In a world that seems constantly flooded with content, people can be facing a decision fatigue not that dissimilar to opening one’s Steam library just to stare at the endless choices for half an hour before...
by Content Marketing Conference | Oct 16, 2018 | Content Performance
Content performance refers to evaluating your content’s success. Of course, success is subjective so it ultimately boils down to which metrics you are evaluating and why followed by the methodology used to observe user habits and other indicators of whether or...
