Welcome to the Speaker Gallery
Explore more than 200 CMC speakers offering the wisdom you need for success.
Click on any speakers to view bios and CMC presentations in CMC 365 to access when you purchase your ticket.
CMC 2021 Keynotes
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CMC 2021 Comedy Keynotes
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CMC 2021 and CMC 365 Keynotes and Speakers
Learn from 150+ past speaker recordings in CMC 365, and 50 new CMC 2021 speakers arriving in April!
CMC Speaker
Michael Albanese | Head Owner | In My Own Head
A New York based comedian, Mike can be seen as a recurring character on BET?s hit show, ?The Game?,?in 2016 feature film ?American Dirtbags? and as the host of the "Flavor Makers" cooking show. Mike finds his humor from his everyday life experiences mixed with his internal struggle with?health,?crippling?paranoia and his longing for that perfect girl who he will inevitably blow it with.?Mike produces the ?Red Clay Comedy Festival annually?in Atlanta, GA?and several showcases in New York City where he currently resides.
CMC Speaker
Victoria Albert | Vice President, Marketing | INFUSEmedia
Victoria joined INFUSEmedia as Vice President, Marketing in January 2020. BeforeINFUSEmedia, she served as Vice President, Marketing at Unidine/Compass Group NorthAmerica where she was instrumental in closing M&A and more than doubling companyrevenue in just two years. Prior to Compass Group, Victoria spent a number of years in theFinancial Services industry, most recently at Wellington Management as Vice President,Digital Marketing. She has 20 years of experience in strategic marketing and programexecution roles in financial services and healthcare industries, where her work was recognizedwith multiple nominations and awards. Victoria holds degrees from Boston University, TuftsUniversity, and Yale University.
CMC Speaker
Michaela Alexis | Speaker | Michaela Alexis
Hailing from Ottawa, Michaela Alexis is currently one of North America?s most in-demand speakers on topics related to LinkedIn and personal branding. Her journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, Success.com, Buzzfeed, Inc. and more. Over the past decade has managed the online presence of more than 100 high-profile brands, built her own personal brand to over 130,000 followers on LinkedIn, works with Crowne Plaza as a Social Media Expert in their Meeting Mentor Program, and recently co-wrote a book called Think Video: Smart Video Marketing and #Influencing.
CMC Speaker
Brandon Andersen | Chief Strategist | Ceralytics
Brandon helps businesses connect with their audiences to drive bottom-line results. He co-founded Ceralytics, a content intelligence platform, because he saw that there was no easily accessible & data-driven way to answer the question, ?What content should I write next?? Ceralytics is now used by companies of all sizes to take their content marketing programs from guessing what will work to knowing what will work. Brandon has over a decade of online marketing and product development experience. He?s a data-driven guy who prefers objective data over subjective opinions - though an opinion here and there doesn't hurt.
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Justin Andrews | Partner, Creative Strategists | Aminus Studios
Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.
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Candace Armour | Entrepreneur & Epic Fab Girl Founder | Candace Junee Consulting
Candace Armour is a dynamic entrepreneur, blogger, creative-thinker, and on-fire business woman who?s passionate about helping professionals and entrepreneurs develop the confidence they need to build exceptional brands, careers, and lives. Through her leadership at Epic Fab Girl, she helps faith-focused, career-minded women discover purpose and go after their dreams fearlessly. She?s the visionary behind Go-Getter Conference, an event for faith-based, career-minded women entrepreneurs and influencers. After3 yearsof consulting several billion-dollar global brands,she walked away from her job in Corporate America to pursue her dreams. Since leaving, she began hosting and speaking at events across the U.S. aimed at helping women discover their purpose and build successful brands. She holds both a B.S. in Mechanical Engineering & M.B.A. from Washington University in St. Louis. She is mostknown for the simple fact that she has a huge heart for business and a passion to see women reach their full potential.
CMC Speaker
Tim Ash | CEO | SiteTuners
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of?ConversionConference.com?the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim?s deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
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Casey Balsham | Comedian
Casey Balsham is a comedian and cheese lover out of New York City. She has been seen on Gotham Comedy Live, Tidal?s No Small Talk series and can be heard as one of the co-hosts of the popular Not Another True Crime Podcast by Betches. Casey was also the lead in the Off Broadway musical HA! and wrote and starred in her own one woman show called ?Casey Balsham Does A Thing?. Her debut album Son of a Barb hit #1 on the iTunes charts and she is currently writing a musical with her writing partner Bradley. She also wanted me to let you know she does not mind the quarantine.
CMC Speaker
Michael Barber | Founder | Barber & Hewitt
Michael Barber?s work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, the agency founded by Jay Baer, and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Adobe?s Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation.
CMC Speaker
Matthew Barby | Global Head of Growth & SEO | HubSpot
An award winning digital marketing consultant specialising in developing growth strategies for businesses of all sizes. Previously worked with Blue Chip companies through to local businesses across a range of industries. Industry speaker and lecturer, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal. Has been featured on Entrepreneur.com, Forbes, The Guardian, Social Media Today, TechRadar and many more.
CMC Speaker
Joe Belliotti | Co-Founder | The Music Division
Joe Belliotti is an industry recognized leader at the intersection of music, audiences and brands. As Head of Global Music at The Coca-Cola Company for 8 years, his work amplified dozens of campaigns including the FIFA World Cup, Olympic Games, Share a Coke and a Song, and Product (RED), He also architected strategic partnerships with Spotify, and created numerous podcast and a live streaming series. Previously on the agency side with Brand Asset Group and in the music industry with Maverick Music.? ?In 2018 Joe launched NOISEGATE a marketing firm at the intersection of brands, technology, music and audiences and co-founded The Music Division, an outsourced music division working with brands and agencies. In 2019 co-created ?Decoding the Music Experience? podcast, a new series in partnership with Advertising Week / AW360.? ?Joe has been recognized multiple times by Billboard Magazine on their Power 100 list and Billboard?s Branding Power Players List and featured in industry press such as Variety, Forbes, The Economist, Inc., , Ad Age, Ad Week, Brand Channel, The Drum.
CMC Speaker
Josh Bernoff | President | WOBS LLC
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it ?a Strunk and White for the modern knowledge worker.? He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Jessica Best | Director of Data-Driven Marketing | Barkley
Jessica is a self-admitted numbers nerd. She?s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
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Justin Blackman | Copywriter | Pretty Fly Copywriting
Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 100 headlines every day for 100 days, just for fun. Over the last two years, he?s written copy for more than 329 entrepreneurs and dozens of brands. This schizophrenic experience taught him how to analyze and emulate nearly every voice type imaginable and turned him into a Brand Ventriloquist?. Now he?s as a co-instructor for the Codex Persona?a training program that teaches writers how to measure and mirror a client?s voice. And you can find him at Pretty Fly Copy, where he creates ultra-specific voice guides for industry experts and growing businesses, and talks a lot about Muppets. All the people say he?s pretty fly for a write guy.
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Margot Bloomstein | Brand & Strategy Consultant | Appropriate Inc.
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
CMC Speaker
Chandler Bolt | Founder & CEO | Self-Publishing School
Chandler is the author of 6 bestselling books including ?Book Launch? and his most recent book titled ?Published.?. He?s also the founder & CEO of Self Publishing School, the #1 online resource for writing your first book. Through his books, training videos, and Self Publishing School, he?s helped thousands of people on their journey to writing their first book. Chandler was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. While his friends were off searching for jobs, he was out starting businesses. He began early (age 11) by selling his personal snacks at scout camp and, by age 17 he hired his friends to help him operate his landscaping business that earned him $10,000 for college. All in all, by age 20 he started and ran over $320,000 in businesses. During this time, he taught other college students to run their own successful businesses and received the "Entrepreneur of the Year" award from Young Entrepreneurs Across America. Chandler now speaks to students across the country teaching them the lessons he's learned as a young entrepreneur and encouraging them to take the entrepreneurial leap.
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Bonin Bough | Television Host | CNBC
Bonin Bough is vice president of global media and consumer engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. Before joining Mondelez, Bonin spent three-and-a-half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40," Fast Company's 2011 "100 Most Creative People in Business," Ebony's "Power 100" and The Internationalist's 2012 "Internationalists of the Year." He is co-author of the 2010 book "Perspectives on Social Media Marketing." Bough holds degrees in physics and political science from Hartwick College.
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Anita Brearton | Founder/CEO | CabinetM
Anita Brearton is Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. Anita is a long-time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. The author of Attack Your Stack, a stack building workbook for marketing operations professionals, Anita is also a monthly columnist for CMS wire, speaks frequently on the topic of marketing technology and has been recognized as one of 50 Women You Need to Know in MarTech.
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Ryan Brown | Head of Brand Strategy | Ceros
Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Cond? Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot?s annual INBOUND conference.
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Jon Burkhart | Founder/Chief Creative Officer | TBC Global
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You?ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
CMC Speaker
Karen X. Cheng | Founder | Wafffle
Karen X is a director with over 500 million views. She is the founder of Wafffle, a creative agency that has worked with brands like Beats by Dre, Apple, and Snapchat. She made her first viral video by accident when she quit Microsoft with a song. She was named Inc?s 30 under 30 and Adweek?s Creative 100. She also filmed herself learning to dance in a year and has a very convincing robot impression. The videos she?s produced have appeared on NBC, Good Morning America, and Ellen. Karen has spoken at Google, Stanford, TedX, and many more.
CMC Speaker
Roo Ciambriello | Creative Director | Bark.us
Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.
CMC Speaker
Sarah Cooper | Creator/Writer | TheCooperReview.com
Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, ?10 Tricks to Appear Smart in Meetings? and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.
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Meaghan Corson | Founder | Meaghan Corson
Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan?s expertise to map out their video strategy and improve their on-camera skills so they can achieve their marketing, sales, and internal communications goals.
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Marilyn Cox | Vice President of Marketing and CRM | The Second City
When customers visit Second City theaters and see shows they love exploring the history and they want to be a part of what?s happening now. When students take classes in the Training Center they evolve personally and develop bonds and relationships with their classmates, the instructors, and staff. When clients engage Second City Works they become Yes, Andbassadors by learning and creating with their colleagues. The Second City customer experience creates an opportunity for customers to become part of the Second Citizens ensemble, discover the value improvisation can have on their personal and professional life, and extends the in-person Second City brand experience online. Marilyn strives to facilitate that experience across all channels at The Second City. Marilyn exists to empower sales and support the customer. When not geeking out over industry marketing analytics, Marilyn can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
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Jeff Cram | Partner | PK
Jeff is Chief Strategy Officer and co-founder of Connective DX, a digital experience agency focused on helping organizations embrace the power of digital and align around the customer. Jeff is speaks nationally on topics including digital strategy, marketing technology and experience design. Jeff resides in Boston, Massachusetts where he passionately roots for his beloved Boston Red Sox.
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Andy Crestodina | Co-Founder and Chief Marketing Officer | Orbit Media
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He?s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
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Katelin Cwieka | AVP Social Media & Brand Communications Manager | Avidia Bank
This social media marketing maven got her start with her own fashion and event blog.? She perfected her writing skills at Anna Maria College, where she graduated with both her bachelors and masters degrees while working in the college cafeteria serving hoagies and grinders. Before entering the exciting world of banking, she worked as a Social Media and Content Manger for a Marketing Agency where she created content for a wide variety of companies including veterinary clinics, restaurants and even a horse excrement testing facility! Day to day, Kate maintains Avidia Bank?s social media presence, manages their online reputation and creates their video marketing pieces while overseeing the official Brand Ambassadors of the Bank, the Avidia Smarties. Katelin has been featured on MarTech Advisor, Bank On Social Month, ABA Bank Marketing, Banking Exchange, and the Bank Social Blog. She?s been a speaker with the American Marketing Association, Hootsuite, the ABA Bank Marketing Conference and the Bank Social Conference. After hours, she works as a Marketing Instructor for the Center for Women and Enterprise serving local entrepreneurs.
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Mykim Dang | Executive Producer, Video | America's Test Kitchen
Mykim Dang is a full stack creator based in Boston, MA. A filmmaker who fell into digital by accident with the advent of platforms like YouTube and Vimeo, she has been producing content, digital products, and experiences ever since. Working with some of the most interesting home grown start-ups (Brightcove, Grove Labs, Circle Financial) to some of the biggest, most influential companies in the world (Cisco, Facebook) and even helping a traditional publisher embrace digital video (America's Test Kitchen), she continues to push the limits of storytelling in an ever-changing landscape. Currently, she's using her unique experience and expertise to help inspire creators, brands, businesses and marketers, to think differently about digital production and distribution, with an emphasis on mobile and vertical formats.
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Andrew Davis | Speaker & Author | Monumental Shift
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
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Chris Dayley | Owner | Smart CRO
Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
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Melanie Denziel | Branded Content Consultant | Mdeziel Media
As Creative Strategist at?Time Inc., Melanie creates innovative branded content campaigns that span 25+ print and digital properties, including Sports Illustrated, People, Fortune, Entertainment Weekly, Health and Travel+Leisure. She has done content strategy and social strategy for both HuffPost Partner Studio and The New York Times?s T Brand Studio, where she created the OMMA Award winning ?Women Inmates? piece for Netflix?s Orange Is The New Black.
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Pawan Deshpande | CEO | Curata
Pawan Deshpande is the founder and CEO of Curata. Pawan is a regular speaker at technology, entrepreneurship, and marketing events such as American Marketing Assocation (AMA), SXSW, TiE-Con, Gilbane, and Content Marketing World. He also has taught courses on content marketing through the University of Western Ontario, MarketingProfs, Ohio University, and the Online Marketing Institute, and blogs for Content Marketing Institute, Huffington Post, Boston.com, CMO.com, and Forbes among others. Prior to Curata, Pawan held research and engineering positions at Microsoft and Google. Pawan earned his S.B. and M. Eng. in Computer Science from MIT.
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Marlon Doll | Founder & Video Marketing Strategist | Vireo Video
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He?s a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World?s largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World?s largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called ?Bachelor on a Budget? that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.
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Heather Dopson | Director of Brand and Community Growth | Astrella
Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. On the list of her qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and role as Community Builder at Godaddy, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Social media, like any tool, is only as powerful as the craftsman who wields it; and Heather is an artisan. Teaching businesses how to grow by harnessing its power is Heather's native genius.
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Antoine Dupont | Speaker, Consultant, Video Marketer | www.antoinedupont.com
Antoine is a recognized expert and strategist in digital marketing. He?s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche. Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work. His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
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Eric Enge | President | Perficient Digital
Eric Enge was named the 2018 Drum Search Awards Search Personality of the Year, the US Search Awards the 2016 US Search Personality of the Year, and was also the Landys 2016 Search Marketer of the Year. He is also co-author of The Art of SEO (published by O'Reilly), along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric keynotes many industry conferences, and is a General Manager with Perficient Digital, an agency that provides SEO, content marketing, social media, paid search, analytics, conversion optimization, and marketing automation services.
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Ashley Faus | Sr. Manager, Integrated Media, Atlassian | Atlassian
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.
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Ryan Foland | Managing Partner | InfluenceTree
As an global Keynote Speaker and Managing Partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build better, more relatable, more profitable brands. Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, Ryan is inventor of 3-1-3? Method, a discovery process that helps communicate ideas into 3 sentences, which is condensed into 1 sentence and then ultimately boiled down to 3 words. When he is not speaking, he is likely sailing. Learn more at ryanfoland.com
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Amisha Gandhi | VP Influencer Marketing, SAP Ariba | SAP
Amisha is head of influencer marketing at SAP and previously led mobile product marketing. In her current role, she is leading the charge at SAP for the global influencer marketing program to help drive demand gen and global marketing campaigns. She?s worked in public relations firms and marketing roles in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture and Time-Warner. Amisha has a passion for tech gadgets and always seeking out the next big trend.
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Allen Gannett | Author | The Creative Curve
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the ?30 Under 30? lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.
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Paxton Gray | CEO | 97th Floor
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
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John Hall | Co-Founder | Influence & Co.
John is the CEO and Co-Founder of Influence & Co., a company that assists individuals and brands in growing their influence through products and services such as creating and publishing bylined articles, facilitating thought leadership programs for brands and much more. John has a weekly column at Forbes and has also contributed to The Huffington Post, Business Insider, Portfolio, The Washington Post, and many other reputable publications. He?s also a member of the Young Entrepreneur Council, where he helps mentor young entrepreneurs to help them reach their life goals.
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Ann Handley | Chief Content Officer | MarketingProfs
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
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Nancy Harhut | Chief Creative Officer | HBT Marketing
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at nharhut@me.com.
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Russ Henneberry | Founder of Modern Publisher & Co-Author of Digital Marketing for Dummies | Modern Publisher
Russ Henneberry is the founder of Modern Publisher, a community of professional content creators and expert digital marketers ready to lend you a hand. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
CMC Speaker
Sarah Hill | CEO & Chief Storyteller | Healium
National Edward R. Murrow, NAB Service to America and 12 time Mid-America Emmy award-winning Storyteller. Sarah is the CEO & Chief Storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Sarah is a former interactive news anchor for the NBC & CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alum of the Missouri School of Journalism and former adjunct faculty, Sarah's reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Sarah is fascinated with what she calls "Human Media", or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Sarah likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere", that uses Virtual Reality to allow aging World War II Veterans the opportunity to see their WWII memorial. As Chief Storyteller at Veterans United Foundation, she told stories about Veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 Tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
CMC Speaker
Hank Hoffmeier | Sr. Manager of Client Solutions | iContact
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he had been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
CMC Speaker
Holly Homer | Blogger | Holly Homer
Holly has been blogging for 12 years. That seems like a simple path, but ?blogging? included about 18 different websites and projects that all lead to what she is doing today. Holly?s main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!
CMC Speaker
Bernard Huang | Founder | ClearScope.io
Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.
CMC Speaker
Glenn Hughes | Video Producer | Gordian
Glenn Hughes has been a professional producer, videographer and editor for close to twenty years and has worked with clients worldwide. As a Video Producer at B2B company, Gordian, Glenn has coached everyone from the company President and Executive Team to Sales and Customer Service Reps on how to effectively create their own internal communications and external marketing videos with smartphones and webcams. As a result, Gordian now produces more selfie videos than any other kind.
CMC Speaker
AJ Huisman | Founder | Y Content
With almost 25 years of experience in (interim) Leadership Marketing & Sales Roles for (international) B2B companies, AJ is a seasoned veteran as it comes to steering organizations through change with regard to their (content)marketing challenges. He is the founder of Y Content, a strategic marketing consultancy company and his previous positions in the trenches include Marketing Director Continental Europe at (Willis) Towers Watson and Head of Marketing at Kennedy Van der Laan an innovative Dutch Law Firm. He holds a Master?s degree both in Business Marketing and in Communication and is a regular speaker on the subject of Content Marketing. He lives in an old bakery (1732) in a beautiful village just north of Amsterdam with his soon-to-be wife and their four children.
CMC Speaker
Meghan Hultquist | President | Hq Digital
Meghan Hultquist is a passionate marketing strategist and the president of HQdigital, an agency she launched with her husband in 2018. She has led growth-focused marketing programs for more than a decade, including her role as director of marketing for Square 2, HubSpot's first diamond-tier partner and an Inc. 5000 fastest-growing company 2015-2017. Meghan is an accomplished industry thought leader, workshop presenter, speaker, and small business coach. She is the leader of the Toledo HubSpot User Group, a mentor for digital marketing science students at GreenFig, and an active member of EPIC Toledo, the largest organization for young professionals in Northwest Ohio. She earned multiple nominations for the Toledo 20 Under 40 Leadership Award in 2018, and she is a candidate again in 2019.
CMC Speaker
Christina Inge | Founder | thoughtlight
Christina Inge has two decades of experience leading content strategy, digital strategy, and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. These strategies help organizations to transition from traditional to innovative marketing that can excel on mobile platforms. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well established brands such as Nissan, Smithsonian, 222 Fifth, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on board of IEEE Entrepreneur?s Network. Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming.
CMC Speaker
Ron Jacobs | CEO & Founder | Jacobs & Clevenger
Ron Jacobs is the CEO and Founder of Jacobs & Clevenger ? a marketing agency with extensive expertise in customer relationship marketing. He is a recognized influencer on digital and database marketing transformation. The marketing industry veteran, author and teacher has nearly four decades of marketing experience and is a recognized leader in the marketing community for his work surrounding direct marketing. Ron has led clients like Mercedes, Ulta, Cars.com, Humana and Cintas (to name a few) and literally wrote the book on direct marketing, "Successful Direct Marketing Methods," which has sold more than 250,000 copies and is now the basis for modern relationship and response marketing. He is a world-renowned public speaker, frequently sharing his insights and strategies at marketing conferences and seminars worldwide. Awards & Notables: Recipient of lifetime achievement for marketing, and Direct Marketer of the Year awards; Author of Successful Direct Marketing Methods; Faculty at Northwestern Medill Integrated Marketing Communications Program for more than a decade
CMC Speaker
Greg Jarboe | President and Co-Founder | SEO-PR
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O?Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He?s also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he?s a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He?s also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the ?berTube Brand Summit in New York City.
CMC Speaker
Debra Jasper | Founder, CEO | Mindset Digital
Mobile, custom, fast and easy. That's what it takes to meet the demands of today's digital consumer. That's why Mindset Digital Founder and CEO Debra Jasper is passionate about helping leaders tell powerful micro stories and compete in a world of AI, charming chatbots and more. In 2018, Debra was named by EY as one of the top 12 Entrepreneurial Women in North America. An international speaker, Debra has given keynotes in more than a dozen countries, from the Global Internet Conference in Australia to Sweden?s Schibsted Academy and the Ukrainian Council of Ministers. Debra and her firm have provided training for more than 150,000 professionals in Fortune 100 firms around the world?illustrating how to break through the noise and capture attention in a digital age. Before launching her digital transformation firm, Debra: ? directed Ohio State's Kiplinger Program in the John Glenn School of Public Affairs, where she launched the first social media fellowship for journalists in the world?working with CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms ? spent more than a decade as an award-winning journalist, covering presidential campaigns and government?and producing in-depth, investigative projects that spurred new laws and reforms ? earned two degrees in journalism, along with a Ph.D. in Educational Policy and Leadership from Ohio State (she wrote her dissertation on the art of powerful micro storytelling)
CMC Speaker
Rachael Kay Albers | Founder and Creative Director | RKA ink
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael?s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Shareable, Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show. Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they?re afraid to throw away.
CMC Speaker
Samantha Kermode | Senior Director of Strategic Development | Investis Digital
Samantha speaks at numerous conferences around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers? journey. In her role as Senior Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals. A Cleveland native, Samantha moved to Phoenix in 2014 and kicked off a career in advertising at the local NBC affiliate. She progressed into the digital space, where she is now an expert in understanding how businesses can reach their customers at every stage of the buying cycle. Healthcare, aeronautics, higher education, consumer goods, manufacturing, ecommerce, you name it?Samantha has helped hundreds of brands across multiple industries look at their big picture and understand the gaps that prevent them from earning new customers and growing their bottom line. Samantha maintains a robust speaking schedule, giving dynamic 30-minute session talks on website migration. She also teaches a four-hour workshop on the customer journey at Digital Summit events and fields questions from marketers and CEOs alike at a variety of conferences across North America. Outside of work, Samantha?s passions include animal activism, being outdoors, traveling almost every weekend and meeting new friends. You might spot her around town with her dog, Ziggy Wayne, on one of their many adventures.
CMC Speaker
Leigh Kessler | VP Marketing | Charity Engine
In 1998, Leigh Kessler moved to LA to start his stand-up comedy career. Like any comic, his earliest gigs were performing 3 to 7 minute sets at open mics and coffeehouses across the city, for any audience at any time, in the pursuit of becoming a professional stand-up comedian. Five years later, he had become a headline act at comedy clubs, casinos, colleges, resorts and on cruise ships for Norwegian, Costa/Carnival, and Royal Caribbean. Talent in Motion Magazine called him "one of the few comedians that can make anyone laugh out loud" and "soon to be Television's Newest Star". He was also one of the most recognized comedians on the VH1 network, regularly appearing on hit shows like "The Greatest", and the network's top rated show "Best Week Ever", and CNN Headline News where he was a comedy panelist on "Showbiz Tonight". Other credits include Sportsnet New York, MSG Network, Discovery Channel and Sirius Radio. Over the past decade, Leigh has overseen and informed corporate, policy and campaign research and branding strategies for clients including Microsoft, McKinsey and Co. Johnson & Johnson, Duke Energy, GE, Monsanto, Friends of the Global Fund, Democracy Corps, NARAL, Kraft, TUMS, Philadelphia Museum of Art, Broadway, and the NYC Department of Health. During that time, he has lead enterprise CRM technology marketing and branding for Motionsoft Gym Management Software and CharityEngine Nonprofit Management Technology including 7 times recognition on INC. 5000 list of America?s Fastest Growing Private companies and 2 times Deloitte Fast 500. He is a frequent speaker & presenter on technology, fundraising, data strategy and audience development.
CMC Speaker
Nadya Khoja | Director of Marketing | Venngage Inc.
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
Mark Kilens | VP Content and Community | Drift
Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training. When he?s not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.
CMC Speaker
Larry Kim | Founder and CTO | WordStream
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.
CMC Speaker
Kenneth Kinney | VP of Marketing and Digital Strategy | Ai Media Group
"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.
CMC Speaker
Scott Kolbe | Marketing Advisor | Market Your Craft
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
CMC Speaker
Kat Koppett | Eponymous Founder | Koppett
The author of "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", published by Stylus Publishing Inc. Kat holds a B.F.A. in Drama from New York University and an M.A. in Organizational Psychology from Columbia University.She specializes in applying improvisational theatre techniques to the organizational stage to improve individual and group performance. Her clients include JPMorganChase, Apple, GE, Havas Health, Kaiser-Permanente, NYSID and Eli Lilly. A member of the National Speakers' Association and the Consulting Alliance, Kat has presented for the American Society for Training and Development (ASTD), the North American Simulation and Gaming Association (NASAGA), Influent, International Society for Performance Improvement (ISPI), the Rotary Club and the Young Presidents' Organization. TheaterWeek Magazine named Kat one of the year's "Unsung Heroes" for her creation of the improvisational theater format, Spontaneous Broadway, which is now performed regularly around the world. She has been seen in television ads for Pillsbury, Quaker Oats, and Dr Pepper (she was a Pepper!). Her short play, Don't Get Around Much Anymore, was a winner in Playground's Emerging Playwrights Festival. She is currently the Training Director of and a performer with the Albany, NY based improv company, The Mop & Bucket Company.
CMC Speaker
Jonathan Kranz | Principal | Kranz Communications
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 22nd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.
CMC Speaker
Arnie Kuenn | CEO | Vertical Measures
Arnie Kuenn is the CEO of?Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book,?Content Marketing Works, with his son Brad.
CMC Speaker
Chad Lakin | VP | Shootsta North America
Chad Lakin is VP of Shootsta North America, one of the world?s fastest-growing startups. Chad has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Chad?s overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths ? really. He?s heading up the US office to help bring the power of storytelling through video, to more brands and people around the globe. We?ve heard rumors that his appeal is infectious ? we warned you.
CMC Speaker
Norm Laviolette | Co-Owner | Laugh Boston
During his 20 years in the entertainment business, Norm has excelled as a performer, director, producer and entreprenuer (with a few hard lessons along the way). As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over. In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston. Most recently, Norm co-founded and became the CEO of Asylum Gaming and Esports, New England's premiere full service gaming and Esports organization.
CMC Speaker
Joe Lazauskas | VP of Marketing | Contently
Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.
CMC Speaker
Jenn LeBlanc | CEO and Founder | ThinkResults Marketing
As CEO and founder of ThinkResults, Jenn works with CEOs, CMOs and change agents to drive results. For two decades, she has been launching companies and delivering leads and revenue growth for companies of all sizes including Microsoft, Intel, PeopleSoft, SAP, Taleo, Nektar Therapeutics and numerous life sciences and tech startups. To date, her work has delivered $1.5B in new revenue to clients. She is currently writing a book, due this spring, called Launching for Revenue about launching companies, products and services successfully.
CMC Speaker
Tyler Lessard | VP Marketing | Vidyard
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he?s spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.
CMC Speaker
Areeya Lila | CEO | ViewN
Areeya Lila, CEO of ViewN, has domain expertise in enterprise software, product development, and business process coming from a 20-year career in management consulting and software product management. Now as an entrepreneur with a passion for awesome customer experiences and leading-edge technology, she started ViewN, an artificial intelligence fueled customer data platform to help marketers understand their customers from the data they have in orders, marketing engagement and customer service. We turn data into insights that marketers need to deliver brand empathy and personalization.
CMC Speaker
Margaret Magnarelli | Executive Director, Digital Product Evolution & Growth Marketing | Morgan Stanley
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI?s Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist?most recently executive editor at Money magazine.
CMC Speaker
Luna Malbroux | Founder | EquiTable
Comedian, playwright and consultant Luna Malbroux wears many hats. Noted as a Woman to Watch by KQED, Luna Malbroux is the creator of EquiTable, a downloadable app that made international headlines for satirically solving the wage gap and providing ?reparations, one meal at a time?. She?s a regular contributor to Gawker Media and has been featured in comedic sketches with AJ+, and Refinery 29. Her satirical play, "How to Be A White Man" is critically acclaimed as a conversation starter on identity. With her masters in social work from Columbia University, Luna works with Soul Bird Consulting to help organizations shift their culture.
CMC Speaker
Lindsay Marder | Co-Founder | Digital Strategy Boot Camps
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
CMC Speaker
Sam Martin | Director of Content | Leafly
Sam Martin joined Leafly as Managing Editor in 2015, becoming its Director of Content in 2016 and VP of Strategy and Business Development in 2017. In Sam's time at Leafly, monthly readership has increased by almost 400%. He has grown the editorial team and its monthly production exponentially, overseen the redesign of the Leafly content experience, and introduced a sponsored content program that led to consecutive years of record media sales growth. In 2017, he oversaw the launch of LeaflyTV, the site?s video-on-demand player and video content hub. LeaflyTV debuted with Growers, a production made in collaboration with the producers of Deadliest Catch. Before Leafly, Sam was Executive Editor and Senior Content Strategist at Time Inc., where he led content production for flagship sponsored content partnerships with Ford Motor Company, AT&T, Caesars Entertainment and Bacardi Limited. He was previously a Lecturer of Creative Writing and Publishing Studies at Queensland University of Technology.
CMC Speaker
Desiree Ray Martinez | Digital Marketing Director | All In One Social Media
Know for helping boring businesses stand out online, Desiree Martinez is an energetic video creator, Facebook Live host, social media consultant and speaker about strategic video and content marketing. Desiree is known for her step-by-step plans to help business, brands, and solopreneurs take actionable steps towards a successful online marketing plan. She is dedicated to helping the everyday business owners get results with their online marketing and helping bigger brands expand their marketing in new creative ways. Desiree is a mom to two rambunctious kids, wife to a United States Airman, and avid lover of Harry Potter and pedicures.
CMC Speaker
Erica McGillivray | Marketing Consultant | Sliver of Ice
Erica McGillivray is community manager, marketing consultant, and author. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She's also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray.
CMC Speaker
Peter McGraw
An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM?s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM?s values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
CMC Speaker
Don McMillan | Chief Comedy Officer | Technically Funny
Don McMillan has a Master's Degree in Electrical Engineering from Stanford University. He was a member of the design team on the world?s first 32-bit microprocessor. He went on to become a founding member of the startup company: VLSI Technology. Then in 1993, he was the $100,000 Comedy Grand Champion on "Star Search". He's performed on "The Tonight Show", HBO, and ALL over the Internet. His unique act combines smart comedy observations with his one-of-a-kind PowerPoint presentation. Don spends most of his time writing and performing customized corporate comedy shows for companies like Google, Apple, IBM, Ford, ExxonMobil and now CMC. He has performed more than 800 corporate shows in the last 20 years and he was named the #1 Corporate Comedian by CBS Business Network.
CMC Speaker
Rachel Meyer | Search Engine Marketing Strategist | Transdev On Demand, SuperShuttle
Rachel Meyer has worked in digital marketing since 2009. She recently joined Transdev On Demand, the parent company of SuperShuttle and ExecuCar and heads up all of the digital marketing for the two brands. When not working, she focuses on traveling to the Caribbean and discovering the best tiki cocktails across America with her husband.
CMC Speaker
Casey Milone | Principal Creative Director | Milone&Co
Casey Milone cut his teeth working as a marketing copywriter in the agency scene in Seattle, working on iconic local brands like The Space Needle, Ivar?s Seafood, Mallet Design, and Brooks. He then started a career long consulting journey, embedding himself into creative marketing teams at Alaska Airlines, Microsoft, and NVIDIA. In an effort to expand his service offerings and develop a process to work with technology startups, he launched Milone&Co in 2018. Milone&Co is a collective of freelancers and professional consultants located around the globe. Its primary goal is to offer full-scope creative process and development to teams who struggle with the pains of working with traditional branding and advertising agencies. By decentralizing the talent pool, Casey has created a proprietary creative process to deliver a full creative lift in a fraction of the time and at a much lower price.
CMC Speaker
Jen Morilla | Founder | The Social Girl Traveler
Jen Morilla is the founder of a social impact travel blog called The Social Girl Traveler. She's been traveling the world with clean water-filters and dispensing them in developing communities around the world. She's impacted an estimate of 13,600 lives and she's been to 44 countries across 6 continents. As an influencer, Jen has been featured in Forbes, Oprah Magazine, The Huff Post, and many more major publications. Her expertise lies in storytelling and branding.
CMC Speaker
Pamela Muldoon | Senior Consultant & Content Strategist | The Pedowitz Group
As a Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of MarTech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output from clients is intrinsically connected to the sales process and produces tangible revenue results. When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi, The Travelers Group and many more.
CMC Speaker
Marty Muse | Vice President of Marketing | LHP Engineering Solutions
Marty Muse is the CEO of Vennli. He has 15+ years of experience in executive leadership, strategic planning and marketing/sales operations where he has held various leadership roles with several SaaS organizations. Prior to taking the helm at Vennli, Marty led Relevance, a digital marketing agency as CEO where he directed an exceptional team while delivering services to a who?s who list of Fortune 500 clientele including L?Oreal, Office Depot, FedEx, Macy?s, Sears, Humana, and New York Life and many tech companies such as Rackspace, Seagate, Intel, HP, and Intuit to name a few.
CMC Speaker
David Nihill | Founder | FunnyBizz
Born and raised in Dublin, Ireland, David is the author of the best-selling book Do You Talk Funny? and the Founder of FunnyBizz Conference. His work has been featured in Inc., Lifehacker, The Huffington Post, Fast Company, Entrepreneur, Forbes, NPR, The Wall Street Journal,The Irish Independent and The Irish Times. A graduate of the UCD Michael Smurfit Graduate Business School, he calls San Francisco home when immigration officials permit, and was named on the 2017 Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders. A big fan of travel and languages David has lived and worked in 12 countries and visited 68 and counting.
CMC Speaker
Lee Odden | CEO and Co-Founder | Top Rank Marketing
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
CMC Speaker
Kasha Patel | Founder | DC Science Comedy
Named one of the "Best Undiscovered Comedians" in the U.S. by Thrillist magazine, Kasha Patel has a unique voice that couples life as an Indian-American and her love for science. Founder of the comedy company called DC Science Comedy, she produces science-themed comedy shows in the nation's capital featuring funny jokes, stories, and songs. She also gave a TEDx talk called ?Sneaking Science into Stand-Up? where she shares a series of surprising revelations pulled from her analysis of more than 500 of her stand-up jokes. She has been featured in The Washington Post, BBC World News, the Travel Channel, the Science Channel, and hosted a mini series on NASA TV.
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Sweta Patel | Columnist | Silicon Valley Startup Marketing
Sweta Patel - sweta@globalmarketingtactics.com I have a career in which I can strengthen and utilize my creative abilities. I love creativity and anything that involves people and ideas. I have a passion for marketing and advertising.I'm passionate about turning strangers into interested customers. About turning the uninspired into the ambitious. About making passive people totally engaged through interaction. This can be possible by engaging people with a strategic plan that will help build a foundation for your business. By building a community around principles that will enhance the business. And by empowering customers to share and remix elements of your message until they become supporters and proponents for your brand instead of watching your advertising. When a new product is launched, I feel I must be as ready to perform as a professional athlete. So much must be accomplished at once. The brand, the product positioning, mindshare, press reaction, word of mouth; every factor that will determine whether the product or service is successful or not depends on the marketing efforts of the initial phase of that launch. My experiences have taught me how to prepare, like that professional athlete I mentioned before, to the point where all the elements of a successful product launch are ready before the item or service is ready to ship. I would like to explain how I intend to bring this same level of preparation and professionalism to your organization. Specialties: Creative marketing, advertising, event planning, auditing, budgeting, communication skills, customer relations, customer satisfaction, market positioning, marketing, organizational skills, presentation skills, strategic planning. Proficient with A/B and Multivariate Testing; Optimizely; MOZ; Aweber; Exact Target; Eloqua; BaseCRM; Salesforce; HubSpot; Marketo; CrazyEgg; Microsoft Office; Go-To-Webinar; Active Campaign; LeadPages; Wordpress; AdWords; Google Analytics; and Facebook Ad Manager.
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Christopher Penn | Chief Data Scientist | Trust Insights
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.Mr. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
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Katie Pennell | Senior Performance Content & SEO Manager | Nina Hale
Katie Pennell is a Senior Performance Content & SEO Manager and member of Nina Hale?s performance content, SEO and social team. Thoughtful, strategic, and genuinely enthusiastic about all things content, Katie is responsible for helping her clients create content strategies, maximize search visibility, and engage their audiences throughout the customer journey. She creates effortless rapport with her clients and ensures every recommendation is rooted in data. Her work has not gone unnoticed. In 2017 she was part of the team selected as a finalist for "Best Content Marketing Program for Retail? in 2017. She has also presented at a variety of national digital marketing and content strategy conferences, including Brightcove PLAY, Confab, SMX Advanced, and Content Marketing World.
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Re Perez | CEO | Branding For The People
Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry.
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Kiley Peters | Owner and CEO | Brainchild Studios
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing, and website creation agency primarily serving brands targeting millennial moms through customer research and digital strategies. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. As a three-time entrepreneur, with over a decade of industry experience, she has worked on digital marketing strategies for over 75 brands ranging from small businesses to global enterprises. Her primary areas of expertise include strategic business consultation, digital content strategy, and consumer behavior research and analysis. She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.
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Ben Plomion | Chief Growth Officer | GumGum
Ben Plomion is responsible for brand management, integrated marketing programs and corporate communications at GumGum. In representing GumGum to the wider digital ecosystem, Plomion is a contributor to Forbes, Adweek and Adage, as well as a regular speaker at industry events like Advertising Week and OMMA. Before joining GumGum he held a variety of marketing leadership positions at General Electric, where he helmed the company?s global digital media practice. Plomion is a French native and a graduate of GE?s Experienced Commercial Leadership program and McGill University?s MBA program. He lives in Venice Beach with his wife and son, and is an avid surfer and skateboarder.
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Chad Pollitt | Board Member | Cryptopal, Swachhcoin, AdHive.tv
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights. He?s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. A member of a Forbes Top 100 list, Chad authored ?The Native Advertising Manifesto,? ?The Content Promotion Manifesto? and ?51 Things Your Mother Taught You About Inbound Marketing.? He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 16 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads in less than 10 years. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
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Vesselin Popov | Executive Director | The Psychometrics Center, Cambridge University
Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He puts cutting-edge academic research into practice and combines Big Data methods with psychological theory to create impact in business, education, health and society. Vess also coordinates Apply MagicSauce, a battery of predictive algorithms based on over 6 million users? psychological and social media data. Apply Magic Sauce API translates digital footprints of human behaviour into accurate psycho-demographic profiles. This tool has had a tremendous impact on public awareness around predictive technologies (serving up to 150,000 users a day) as well as revolutionising data-driven communications campaigns. Vess works with agencies and brands to personalise content around the psychological traits of their customers and is an expert in the ethical implementation of these techniques.
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Mike Roberts | President and Founder | SpyFu
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors? AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
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Veronica Romney | Founder and President | LoSoMo Inc.
Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world?s most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn?t busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.
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Justin Rondeau | General Manager | The Scalable Company, Praxio, Recess,io
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
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Taylor Rose | VP Online Revenue | Progrexion
Taylor is the VP of E-Commerce at Progrexion. His role in organizations is to form a cohesion between customer acquisition strategies and the technologies on which they're dependent. He has built and managed web properties responsible for attracting millions of monthly visitors and nearly 1 billion dollars in lifetime revenue.
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Greg Roth
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Lindy Roux | Vice President, Managing Director | Tendo
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.
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Daniel Russell | COO | Go Fish Digital
Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world?s largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel?s work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.
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Neal Schaffer | Digital and Social Media Marketing Speaker & Consultant | NealSchaffer.com
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
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Chris Schreiber | Chief Marketing Officer | Brandcast
Chris leads all Marketing for Brandcast and has worked in high growth technology companies for over 12 years in San Francisco and Silicon Valley. Chris previously worked for Google, where he worked on marketing and communications for the consumer apps suite, and also ran Marketing for Sharethrough, where helped transform the company into a leader in native advertising technology.
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Melissa Sciorra | Assoc. Director, Traffic and Operations | EverQuote
Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
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David Meerman Scott | Entrepreneur, Advisor, Keynote Speaker and WSJ Bestselling Author | Freshspot Marketing
No one knows more about using the new real-time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He?s a sales and marketing strategist who has spoken on all seven continents and in over 45 countries to audiences of the most respected firms, organizations, and associations. David is the author of ten books?three are international bestsellers. He was the first to write a book about content marketing and is best known for ?The New Rules of Marketing & PR?, now in its 6th edition, which has been translated into 29 languages from Albanian to Vietnamese and is a modern business classic with over 400,000 copies sold so far. David is an entrepreneur, partner at a VC firm focused on early-stage SaaS companies, and serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 52,000 customers in nearly 100 countries. His current portfolio of advisory clients also includes YayPay, Mynd, Expertfile, RISEcx, Set The Set, SlapFive, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
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Tom Shapiro | CEO | Stratabeat
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro?s book ?Rethink Your Marketing" is available on Amazon.com.
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Paul Shapiro | Global Director, Technical SEO | Cond? Nast
Paul Shapiro, Senior Partner, Head of SEO at Catalyst, specializes in technical SEO for Fortune 500 companies and is the founder of the industry's first technical SEO conference, TechSEO Boost. In his free time, he enjoys horror movies and overly-complicated board games.
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Shalewa Sharpe | Comedian
Shalewa Sharpe is a Brooklyn-based comedian. She developed her sly yet goofy style in Atlanta, where she was raised. She has appeared on HBO?s ?2 Dope Queens? and Comedy Central?s ?The New Negroes.? In 2019 she played the role of Yvette in John Cameron Mitchell's musical podcast "Anthem: Homunculus" and was named one of Vulture?s Comic To Watch. She also has two albums of jokes: ?Stay Eating Cookies? (2016) and ?So You Just Out Here?? (2019). She can be found on Twitter, Instagram, and Venmo at @silkyjumbo.
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Ayat Shukairy | Co-Founder/CRO Queen | Invesp
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of ?Conversion Optimization,? an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
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Chris Silver Smith | Founder | Argent Media
Chris Silver Smith is founder of Argent Media, a search marketing agency specializing in Search Engine Optimization, Social Media Management, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies and has served on the board of advisors for Universal Business Listing, and the SEO Board of Advisors for Thomson-Reuters FindLaw. Chris frequently has served as an expert witness for litigation involving online trademark infringement, defamation, and search engine results. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.
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Nicola Smith | Founder and CEO | Rebel & Reason
Nicola Smith is the founder/CEO of REBEL & REASON. Her unique approach to innovation is driven by a deep understanding of the connectivity between rebelliousness, creative problem solving and innovation along with her 15 years of experience working with Fortune 500 brands on corporate innovation and R & D initiatives. Nicola is a professional speaker, regularly sought for her expertise in customer experience, emerging trends, creative problem solving, and Enterprise innovation. She is also founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields and Silicon Peach, an innovation-focused event series.
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Spencer Smith | Principal | Spencer X Smith Consulting
Spencer Smith is the founder of Spencer X. Smith Consulting and an instructor at the University of Wisconsin, where he teaches classes on Social Media Strategy. He?s had the privilege of working with the world?s largest firm (DLA Piper) and seven Fortune 500 companies ? IBM, Kohl?s Corp, Kimberly-Clark, Oshkosh Truck, The Hartford, Nationwide, and American Family Insurance. He speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business. Spencer has been featured and quoted in Forbes, The Huffington Post, Money Magazine, Entrepreneur, Inc. magazine, Yahoo Small Business Advisor, MSN Money, Costco Connection and dozens of other publications. ?Spencer also ?writes the column #SocialBiz for InBusiness Magazine, and contributes to the Huffington Post.
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Josh Steimle | CEO | MWI
Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of?Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty. Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of?MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of?50 Online Marketing Influencers To Watch in 2016.
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John Stone | CEO | Revenue Architects
John Stone, CEO of Revenue Architects works at the intersections of sales, marketing and technology. Before founding Revenue Architects, John held senior positions at PA Consulting Group, Viant, AT&T Solutions and IBM. John was a ?Golden Circle? IBM salesman, and earned IBM?s top innovation award for ?The Analyzer? a total cost of ownership ROI tool used worldwide by IBM sales. At PA Consulting, John led global sales transformation consulting assignments worldwide and at Viant he lead enterprise sales for digital businesses transformation. John launched the first Inbound Marketing Summit collaborating with HubSpot before founding Revenue Architects. Revenue Architects helps businesses achieve accelerated, sustainable and predictable revenue growth by aligning marketing and sales for full-funnel buyer engagement. John is an active speaker on marketing and sales excellence, digital marketing, social media, and technology.
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Samantha Stone | Author, Founder & CMO | Marketing Advisory Network
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She?s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
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Matt Sweezey | Director of Market Strategy | Salesforce
Mathew Sweezey is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.
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Andrew Tarvin | CEO | Humor That Works
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a ?Visionary Under 40? by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
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Renee Teeley | Founder | Video Explained
Renee is the founder of Video Explained and co-host of the Video Marketing Value podcast. She has been named as one of the top voices to follow on how to use video content to engage and educate throughout the buyer?s journey. She previously served as part of the executive team at Powtoon and was the Global Director of Digital Marketing at Brightcove. She has also held positions at video technology companies such as Ooyala (acquired by Brightcove), LiveRail (acquired by Facebook), BitGravity (acquired by Tata Communications), and Kiptronic (acquired by Limelight Networks).
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Ron Tite | Founder and Chief Creative Officer | Church + State
Trained at the legendary Second City, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world?s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify content and advertising, and Editor-in-Chief of The Business Casual. Ron has written for television. Penned a children?s book. Wrote, produced, and performed a hit play. Created a branded art gallery. And was Executive Producer and Host of the award-winning comedy show, Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about ?Think. Do. Say?, his own take on modern business. Ron?s own book, Everyone?s An Artist: Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016.
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Nikoletta Vecsei Harrold | Director of Communities Strategy and Social Media | Transamerica
Nikoletta (Niki) Vecsei Harrold is the Director of Communities Strategy and Social Media at Transamerica. She has over 10+ years experience in driving customer focused digital innovation with enterprise level and start-up companies alike. Originally from Europe, her decade long tenure in digital marketing spans across 2 continents and several industries including tech, retail and financial services. An avid advocate for breaking down communication silos to enhance customer experiences and connecting people with content, she blogs regularly on LinkedIn or her website: www.contentpotluck.com
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Daniel Waas | Sr. Director of Marketing, Multifamily | AppFolio, Inc.
Daniel is GoToWebinar?s Director of Product Marketing. He's a digital B2B marketer with an undousable passion for and black belt in webinars. Daniel and his team are constantly experimenting with the cheeky goal of creating no less than the world's best webinar program. Outside work, Daniel is a geek at heart who loves LEGO, sci-fi and the occasional video game if time permits. Despite these severe dating handicaps, he was lucky enough to get married and even luckier to have a son & daughter.
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Tim Washer | CMO | Ridiculous Media LLC
Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O?Brien, Onion Sports Network, and HBO?s Last Week Tonight with John Oliver. He?s emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, Harvard Business School and Forrester?s CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
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Tamsen Webster
As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.
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Sarah Weise | CEO & Lead Researcher | Bixa
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
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Byron White | Chair | Content Marketing Conference
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron?s currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he?s not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturday?s in New England, even with extreme weather conditions.
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AJ Wilcox | LinkedIn Advertising Consultant/Evangelist | B2Linked
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world?s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
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Elisabeth Willits | Senior Content Marketing Specialist | AWeber
Liz is a content marketing expert who teaches more than 100,000 businesses and entrepreneurs how to successfully power their email marketing on a daily basis. At AWeber, one of the world's leading email marketing and automation platforms, Liz develops engaging content marketing campaigns, writes popular blog posts, creates free and paid courses and products, and produces high-converting landing pages. Over the past 5 years, she?s sent hundreds of emails to millions of subscribers. An email marketing fanatic, she?s constantly scouring the email data of the ?best of the best? to discover the secret behind the world?s top-performing email marketing campaigns.
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Travis Wright | Author of Digital Sense, Co Host, Marketing Advisor, Member of the Board of Advisors, Business Mentor, Global KOL | John Wiley and Sons, Bad Crypto LLC, CoinGenius, MobiePay?, GrowthX Academy, Huawei Technologies
Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, growth hacker, podcast host, and mediocre stand-up comic. He was the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, he is the CMO of CCP.Digital, a Kansas City & SF-based digital ad & content agency, and the cofounder of DeepSee.io, an AI-powered startup that grades content, content creators, journalists, and politicians to help eliminate ?fake news.? Over the past 20 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat?s VB Engage, and author of his first book with Wiley & Sons, Digital Sense, which published in January 2017.
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Jon Wuebben | Founder and CEO | Content Launch
Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB?s. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, ?Future Marketing: Winning in the Prosumer Age?. Jon?s 2012 book, ?Content is Currency: Developing Powerful Content for Web & Mobile?, has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.
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Karen X Cheng | Founder | Wafffle
Karen X is a director with over 500 million views. She is the founder of Wafffle, a creative agency that has worked with brands like Beats by Dre, Apple, and Snapchat. She made her first viral video by accident when she quit Microsoft with a song. She was named Inc?s 30 under 30 and Adweek?s Creative 100. She also filmed herself learning to dance in a year and has a very convincing robot impression. The videos she?s produced have appeared on NBC, Good Morning America, and Ellen. Karen has spoken at Google, Stanford, TedX, and many more.
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Inbar Yagur | VP of Marketing | Trendemon
Inbar Yagur is the VP of Marketing at TrenDemon, helping empower content marketers with clear and actionable insights. Before TrenDemon, she helped write the rulebook for marketing on content discovery channels as the head of Creative Strategy for Taboola, working with brands and Fortune 500 companies. Her passion is speaking to content marketers: Educating them about best practices and strategies, and helping them troubleshoot and optimize efforts. Most importantly, she's a mother of 2, a rabid consumer of pop culture and politics, and a reciter of 90's SNL skits.
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Dennis Yu | Chief Technology Officer | Chirorevenue
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
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How to Develop the Ultimate Content Planning System
Documenting your content strategy is THE key factor for content marketing success. Only after you build a plan can you “walk in the shoes” of your customers and create content that engages them, evolving contacts from believers to buyers. In this session, you’ll learn proven methods to transform your team into a strategy-led, performance-driven content marketing machine:
-- Uncover hidden content gaps in your buyer\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s journey
-- Define content SLAs that create predictable results
-- Avoid to-do list driven metrics that distract true engagement
-- Get bonus templates for content strategy that will save you lots of time
Who should attend this session…
-- Growing companies looking to develop a content strategy and content strategists struggling to go beyond early content marketing success
Samantha Stone
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She?s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
CMC Speaker
Being Needed, Not Needy: How to Create Truly Valuable Content
Using Maslow’s Hierarchy of Needs as a framework, this talk walks through the various ways in which a brand can create content that provides real value to consumers, providing them with solutions for everyday problems.
The session is sprinkled with industry data and published examples, and allows audience suggestion to drive live ideation to prove that the format works for any company, so bring your challenges and your thinking caps.
- Learn how your consumers needs CAN and SHOULD inspire your content creation
- Gain a framework for identifying how your brand can ideate around consumer needs
- Understand how to focus on consumer needs within your area of authority as a content creator
- See best-in-class examples and live ideation that demonstrate this process can work for you
Melanie Deziel
CMC Speaker
How to Be Bond. Competitive Intelligence Tactics for Search Marketing Success
Getting your content to be ranked, read, and ravely reviewed takes effort, skill, and knowledge of what’s hot and what’s not. Your competitors are likely doing all the hard work, so why not learn from wins and losses. From ideation to optimization to creation, it’s now easier than ever to use competitive intelligence with all your content marketing efforts. Beware, your competitors might be attending this 007 session, learning the tips, tactics, and advice necessary to get ahead of you, the competition
Mike Roberts
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors? AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
CMC Speaker
How to Manufacture Delight: The Neuromarketing Blueprint to Unlock the Moments that Matter and Wow Your Customers
Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern.
Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through:
- Never-before presented data points on delight. This research was recently conducted. It's hot off the press, and has never been presented before.
- New blueprint for delight that will turn your office into a delight-manufacturing warehouse.
- Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS.
Learn the secrets to crafting delight, again and again, to boost your bottom-line.
Sarah Weise
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
CMC Speaker
12 Principles for Really Great Content
There are literally millions of blog posts published a day. Getting people to see your content—let alone read it—can feel downright impossible sometimes. Moreover, people tend to spend more time consuming content on the sites they trust, so how can you ensure that your writing gets picked up and published by major publications? Stop trying to publish dozens of articles a week in the hopes that one will bring in the traffic you want. Instead, learn the 12 principles for creating really great content that editors simply can’t resist, and get your writing featured on big name sites like Forbes, Wired, The Next Web, Huffington Post, Entrepreneur, FastCompany, and more.
In this session you’ll learn:
- How to identify and “highjack" trending topics
- Why challenging the status quo will make your content more “shareable"
- How to create highly engaging content that appeals to multiple audiences
- Setting up a process for envisioning what content your audience actually wants
Nadya Khoja
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
Optimizing Your Content - Overcome These 7 Deadly Sins to Boost Performance
Speaker: Arnie Kuenn
Get this: 93% of all buyers, online or in stores, use search engines prior to making a purchase, but 86% of searchers don’t know your company or product name before the search process begins. Despite surge of investment in search engine optimization, most companies still don’t get it right. That’s where Arnie comes in, revealing the 7 Deadly SEO sins and faux pas that are costing businesses a lot of traffic, a lot of conversions, and a lot revenue loss, all the time. What’s even worse is that fixing these sins can be fairly easy, once you learn how to use the latest SEO magnifying glass.
During this session, you’ll learn...
-- The 7 most common optimization mistakes
-- How to create and optimize the content readers are looking for
-- Best types of content to create for search engines
-- How to protect yourself against changes in the future
-- How to put more money on your bottom line
Arnie Kuenn
Arnie Kuenn is the CEO of?Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book,?Content Marketing Works, with his son Brad.
CMC Speaker
Building the Brand Newsroom from Scratch: Low Budget Strategy for High ROI
Speaker: Margaret Magnarelli
For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information. Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, Margaret will talk about how to build a newsroom on the cheap through the 5 W’s of journalism she’s perfected over the years, and how to transform your business into a publishing machine that attracts customers in droves.
Learn these fundamentals backed with data:
— Start with the “what”: your audience, your message, your voice, your style guidelines, and your distribution method.
— Assemble the right “who”: the basic and/or advanced team, blending full time staff and freelance resources and how to hire A+ storytellers.
— Master the “how”: putting it all into practice, from editorial calendar to meetings that don’t suck, and aligning your PR, comms, and social teams for maximum efficiency.
Margaret Magnarelli
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI?s Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist?most recently executive editor at Money magazine.
CMC Speaker
How to Create Brain-Craving Content in 5 Easy Steps
Between the increase in competition and the decrease in human attention spans, creating content that attracts readers and motivates action gets harder every day. That’s where science comes in with a splash of art. In this session, you’ll learn the mental shortcuts we use when “deciding” what to read as well as the tips, tricks, and shortcuts that are proven to get readers' attention and captivation. This exampleâ€Âpacked session, supported by the latest stats and scientific studies, reveals exactly what to do, how to do it, and what to avoid when it comes to creating content. Get all the secret tactics you demand in 5 easy steps.
In this session you’ll learn:
-- Headlines that increase engagement by 140%
-- Words that snag the human eye
-- The magical word that gets people nodding
-- The surprising move that slashes unsubscribes by 22%
-- Cognitive fluency and the power of persuasion
-- Loss aversion, social proof and scarcity drivers
Nancy Harhut
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at nharhut@me.com.
CMC Speaker
The 10 Hacks for SEO to Drive Content Success
Let’s face it, any invest in content marketing demands a boost in organic search traffic. But SEO continues to be the dirty work that nobody wants to do. This session will teach you how to change all that, and instantly remove the SUCK out of SEO that bogs us all down, with a few hacks that make-it-easy and transform your content into a traffic driving machine. You’ll learn 10 things about SEO that get you on the fast track for success. And yes, SEO can be fun if you master the art and science with these new hacks that accomplish in minutes what used to take days or weeks.
Matthew Barby
An award winning digital marketing consultant specialising in developing growth strategies for businesses of all sizes. Previously worked with Blue Chip companies through to local businesses across a range of industries. Industry speaker and lecturer, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal. Has been featured on Entrepreneur.com, Forbes, The Guardian, Social Media Today, TechRadar and many more.
CMC Speaker
Case Study: Securing Budgets with Dubious Bosses
Content marketing success depends on securing budgets, that’s for sure. But with short term victories difficult to achieve, you need to secure budget for the long haul, and make the case for it in creative ways. In this session, you’ll learn a 7 step process practiced by two case studies in the legal and insurance industry. You’ll see how people skills and psychology play an important role. And learn why both businesses doubled their content marketing budget in 2017, convinced it’s the right investment that will deliver top performance in comparison with other channels.
Spencer Smith
Spencer Smith is the founder of Spencer X. Smith Consulting and an instructor at the University of Wisconsin, where he teaches classes on Social Media Strategy. He?s had the privilege of working with the world?s largest firm (DLA Piper) and seven Fortune 500 companies ? IBM, Kohl?s Corp, Kimberly-Clark, Oshkosh Truck, The Hartford, Nationwide, and American Family Insurance. He speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business. Spencer has been featured and quoted in Forbes, The Huffington Post, Money Magazine, Entrepreneur, Inc. magazine, Yahoo Small Business Advisor, MSN Money, Costco Connection and dozens of other publications. ?Spencer also ?writes the column #SocialBiz for InBusiness Magazine, and contributes to the Huffington Post.
CMC Speaker
7 Steps to Developing a Resonating Brand Voice
Memorable companies make language their own. But crafting a brand voice your audience will love and remember is challenging until now. Learn how to create branded language that tells your story without the sales pitch and gets remembered long after readers pass you by. Discover how to create a fresh voice for your brand that connects with readers and advances your brand in strange and mysterious ways. Learn it all in case studies from Moz, Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more to get the insights and data you need.
Erica McGillivray
Erica McGillivray is community manager, marketing consultant, and author. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She's also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray.
CMC Speaker
Content Planning Tool Talk
Let’s face it: Content planning is tedious and can suck the joy out of content marketing, especially if you’re using the old-school methods that are mostly guesswork. But we all know that if we fail to plan, we’ll plan to fail, as the apothegm goes. This session will put the FUN back into content planning, with inspiration from the latest wordsmith tools. You’ll see how to develop digital personas in minutes and harvest competitive intelligence to get the edge, and pinpoint the most popular topics, keywords, and customer questions to power-up your plan. Best of all, you’ll learn how to roll-it-all together so it becomes your GPS for content marketing.
In this session, you'll review....
• Top editorial calendars
• New-age digital personas development tools
• Content repurposing tools
• Competitive intelligence tools
• Topic intelligent tools
Rachel Meyer
Rachel Meyer has worked in digital marketing since 2009. She recently joined Transdev On Demand, the parent company of SuperShuttle and ExecuCar and heads up all of the digital marketing for the two brands. When not working, she focuses on traveling to the Caribbean and discovering the best tiki cocktails across America with her husband.
CMC Speaker
7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants - Without Asking Them!
Landing pages are essential, but if you try to wing it, you’re likely going to end up with the dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert!
There are two kinds of user tests: Active Tests & Passive Tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.
Justin Rondeau
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
CMC Speaker
Creating and Optimizing Content for Chatbots
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the botwagon. Chatbots Magazine website boasts 200,000 monthly page views and a community of botmakers, journalists and fans. But let’s face it, we’re all struggling to understand how to create content for this new channel, without botching it up.
CMC Speaker
Mobilize Your Content to Ring in the Revenue in 2017
Mobile isn't an age--it's the new way marketing gets done. The way in which people read your content has changed, and their perception of your brand is shaped and aligned with their mobile experience throughout their journey. In this session, Christina will show you how to create and optimize mobile content to best connect with readers orbiting at high speeds. You’ll learn to harness the power the mobile-first generation to drive more leads, sales, and revenue.
In this highly interactive session, Christina will show you how to:
1. Design content for both mobile AND desktop
2. Develop location-based marketing campaigns that engage
3. Format content wisely to maximize readership and reward
4. Repurpose and re-shape content for mobile
5. Develop contests, video, and graphics that grab the B2C crowd
You'll learn hands-on techniques and walk away with a worksheet containing your customized mobile content strategy to crush mobile in 2017 and beyond.
Christina Inge
Christina Inge has two decades of experience leading content strategy, digital strategy, and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. These strategies help organizations to transition from traditional to innovative marketing that can excel on mobile platforms. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well established brands such as Nissan, Smithsonian, 222 Fifth, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on board of IEEE Entrepreneur?s Network. Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming.
CMC Speaker
The $2M Blog Post. How to create content that brings in book deals, speaking engagements, and millions of dollars
Visitors, social shares, time on page, bounce rate--are these the metrics you're using to track the success of your content? All of that may have its place, but Josh Steimle, who has written over 200 articles for publications like Time, Fast Company, Mashable, TechCrunch, Forbes, and Entrepreneur, will show you how he created a single blog post that can be directly tracked to over $2M in revenue for his digital marketing agency. How do you like them metrics?
In this session, you will learn how to:
-- Create content that will target exactly the right customers at exactly the right moment
-- Leverage one content success to another to quickly grow your personal brand
-- Establish an influencer marketing program for your brand, using internal talent
Those sitting in the first 50 seats near the front during Josh's presentation will receive a free copy of his book, Chief Marketing Officers at Work, which includes 29 interviews with CMOs from companies like GE, Target, Spotify, The Home Depot, and PayPal!
Josh Steimle
Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of?Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty. Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of?MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of?50 Online Marketing Influencers To Watch in 2016.
CMC Speaker
Social Media Performance Tool Talk: Listen Up!
Looking to measure your social media performance but not sure if you have the right tools in place? Or maybe you need a jolt of performance wisdom with the latest social tools? Join us as social media pro Neal Schaffer, co-founder of Social Tools Summit, introduces us to his favorite tools to help measure and optimize for social media success, and help deliver the performance you demand. Come prepared with your questions and let Neal guide you to the latest beams of social light.
Neal Schaffer
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
CMC Speaker
Part 1, Content Personalization: Getting It Write!
We know that personalization is the next frontier with content marketing, that’s for sure. Documenting your content strategy is the starting point to compete and win the war on the web. But with all this new technology and methodology at our fingertips, isn’t there a better, faster, and wiser way to forge “personalized” content strategy that delivers MAX performance?
In this session, the first of a two part series, you’ll learn about three new “CONTENT PRODUCTS” that will supercharge your marketing and help you quickly "walk in shoes" of your customers and and prospects to create engaging content that can be “personalized on the fly” with the latest platforms and techniques.
In this session, you'll learn how to develop the Big Three Products that are the core content strategy and personalization at scale:
-- Customer Journey Map. Empower your team and business to co-develop the wants and needs of customers throughout their journey
-- Customer Personas. Use big data to develop personas that become the GPS for content creation, personalization and distribution
-- Keyword Maps. Learn what your customers are searching for so your content can get found and drive traffic
Special Bonus: All attendees will get a signed copy of Byron's new book Content Strategy Blueprint with access to all the templates, samples, and tactics you need to transform your business into a customer-driven, content-personalized, performance-driven content marketing machine.
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron?s currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he?s not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturday?s in New England, even with extreme weather conditions.
CMC Speaker
Snapchat: B2B Strategies to Conquer This New World
Let's face it, most social networks are less organic these days and more like paid toll highways for content marketers. Facebook leads the pay-to-play charge, with most on-page business posts sitting idle in the breakdown lane, sadly unread. But there are a few organic gold mines left for content marketers, and Snapchat is one of them, boasting 1.55 billion active monthly users at the last count. This session will mitigate your skepticism towards this millennial selfie hub, with 70% of users under the age of 35. Get fired up with real-life case studies you can put to work in a snap, learning from B2B brands who use Snapchat to connect with prospects and customers in wildly successful ways.
In this session, you’ll learn how to:
-- Develop compelling B2B snaps that connect and convert
-- Build your Snapchat audience organically, with no to low budgets
-- Measure the ROI of Snapchat with new tools and techniques
Sweta Patel
Sweta Patel - sweta@globalmarketingtactics.com I have a career in which I can strengthen and utilize my creative abilities. I love creativity and anything that involves people and ideas. I have a passion for marketing and advertising.I'm passionate about turning strangers into interested customers. About turning the uninspired into the ambitious. About making passive people totally engaged through interaction. This can be possible by engaging people with a strategic plan that will help build a foundation for your business. By building a community around principles that will enhance the business. And by empowering customers to share and remix elements of your message until they become supporters and proponents for your brand instead of watching your advertising. When a new product is launched, I feel I must be as ready to perform as a professional athlete. So much must be accomplished at once. The brand, the product positioning, mindshare, press reaction, word of mouth; every factor that will determine whether the product or service is successful or not depends on the marketing efforts of the initial phase of that launch. My experiences have taught me how to prepare, like that professional athlete I mentioned before, to the point where all the elements of a successful product launch are ready before the item or service is ready to ship. I would like to explain how I intend to bring this same level of preparation and professionalism to your organization. Specialties: Creative marketing, advertising, event planning, auditing, budgeting, communication skills, customer relations, customer satisfaction, market positioning, marketing, organizational skills, presentation skills, strategic planning. Proficient with A/B and Multivariate Testing; Optimizely; MOZ; Aweber; Exact Target; Eloqua; BaseCRM; Salesforce; HubSpot; Marketo; CrazyEgg; Microsoft Office; Go-To-Webinar; Active Campaign; LeadPages; Wordpress; AdWords; Google Analytics; and Facebook Ad Manager.
CMC Speaker
How to Build Your Community to Boost Your Brand
Are you collecting followers like conference attendees collect water bottles? Or are you developing meaningful relationships that lead to better business opportunities? Community is a buzzword tossed around often, with little meaning on what it takes to be successful or mindfulness for the wants and needs of members. Heather to the rescue, sharing superpowers on how you can become a master architect of a community with members who are passionate, responsive, and aligned with your business and brand. You’ll learn about her role as the Community Builder at GoDaddy, and KPIs that drive success that are WAY beyond the number of social fans or followers.
In this session, you’ll learn…
— The foundations from which to build a profitable community
— Secrets to pinpoint your audience and inspire them to participate
— Methods to deepen your connections and build true relationships
— All the killer tools and platforms you need to make it all work and grow
Heather Dopson
Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. On the list of her qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and role as Community Builder at Godaddy, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Social media, like any tool, is only as powerful as the craftsman who wields it; and Heather is an artisan. Teaching businesses how to grow by harnessing its power is Heather's native genius.
CMC Speaker
Part 2, Content Personalization: Automating the Performance!
So, you’ve got your customer journey map, buyer personas, and keyword map all bundled up and ready to go, either from the previous session or on your own. Now it's time to put it all to work and let technology do the heavy lifting to get the right content in front of the right people at the right time—automatically, on-the-fly! In this session, Colin will walk you through the latest CMS platforms and testing solutions that are frankly kind of scary—machine learning kicks-in so content personalization and big data collide. Attending this session offers a glimpse at what’s next with content marketing, and what’s NOW.
Fasten your seat belts, to review all this:
• Recent technology advancements that make personalizing your own website simpler than ever, from comprehensive “experience management platforms” to more modestly priced targeting plugins.
• An overview of the ever-growing pool of data sources on your users, from IP lookups to on-site behavior, including third party and first-party data.
• How to translate your buyer personas into data-driven “segments” that you can identify and act on in real-time.
• How to use your customer journey and keyword maps to create a dynamic content model, which can inform a segmented editorial calendar and component-level “zoning.”
• All kinds of ways to measure performance and get the return you demand for your investment.
Best of all, you’ll see a few case studies from “everyday” organizations that were able to improve on-site conversions by as much as 200% by implementing smart personalized content strategies at scale.
Colin Eagan
CMC Speaker
LinkedIn: The Most Up-to-Date Hacks for Targeted Audience Distribution
The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads with massively converting campaigns with any-size budget— all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment.
In this session, you’ll learn all of this that you can put to work pronto:
— What’s new and what’s next with LinkedIn Ads
— Tips to ace your strategy before you pay to play
— Hacks to save money and pinpoint qualified leads
— When to opt out of Ad campaigns that don’t convert
AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world?s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
Data-Driven Content Strategy to Deliver Performance Goals
Some alarming facts: More than 50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue. And 93% of CMOs say that they are under more pressure to deliver measurable ROI. Doctor Data to the rescue! This session covers how to develop data-driven content strategy to drive any and all of your content performance goals. You’ll see examples of how other companies put big data to work in magical ways, and how to choose the right model based on your budgets, data-sources, and goals. Best of all, you’ll learn the fast track to remove the guesswork with the latest data-driven strategy and approach to content marketing.
Actionable takeaways including:
-- Clever methods to measure content marketing success
-- Next-gen tools to track content marketing performance
-- Expert hacks to gather strategy-driving data and put it to work
-- Tactics to architect and deploy data-driven content strategy
Pawan Deshpande
Pawan Deshpande is the founder and CEO of Curata. Pawan is a regular speaker at technology, entrepreneurship, and marketing events such as American Marketing Assocation (AMA), SXSW, TiE-Con, Gilbane, and Content Marketing World. He also has taught courses on content marketing through the University of Western Ontario, MarketingProfs, Ohio University, and the Online Marketing Institute, and blogs for Content Marketing Institute, Huffington Post, Boston.com, CMO.com, and Forbes among others. Prior to Curata, Pawan held research and engineering positions at Microsoft and Google. Pawan earned his S.B. and M. Eng. in Computer Science from MIT.
CMC Speaker
Mobile Marketing Innovation: Two Thumbs Up!
What’s new and what’s next with Mobile Marketing? You’ll learn the key insights you need to get the competitive edge from Greg. It all starts with clarity on mobile’s role and opportunity in your marketing mix, with insights from hundreds of ground breaking case studies from major brands and mini-brands. You’ll then discover the biggest opportunity for mobile marketing for B2B and B2C, and how to quickly jump on the mobile jetway. And quickly learn the core tactics for mobile success ranging from typeface to video to design (thumbs up!) and distribution best practices, helping you aim your mobile marketing in the right direction—UPWARD!
Attend this session, and you’ll get...
— Samples of campaigns from the best mobile case studies
— Tactics and tips to get started and get results fast
— Insights on how to track mobile marketing performance
— The Official Mobile Marketing Checklist of do’s and do not’s
It’s two thumbs up for this tactical session, pun intended!
CMC Speaker
Panel: Open Mic Live Content Strategy and Ideation
Does your content strategy need help? Are you stuck trying to develop the right content to engage your audience, and keep them coming back for more? Join this session to get LIVE advice from a panel of content strategy superheroes. Enjoy a fast-paced, unpredictable, and fun ride reviewing sites submitted by the audience. Panelists will pinpoint the problems, and propose ideas for betterment. Submit your site for consideration if you dare, or watch while your colleagues experience content strategy in action.
CMC Speaker
The Future of Content Marketing is Now
The landscape is changing with content marketing, almost daily. We’re seeing unprecedented improvements in social connection, marketing efficiency and neuromarketing insights that are reshaping our marketing strategy. How can we tap into what’s next, right now? Jon’s figured that out with his new book Future Marketing: Winning in the Prosumer Age, the navigational chart that enlightens us on what the worlds foremost futurists are predicting for the marketing practice. In this session, Jon will pinpoint the changes we need to make with our investments and energy to tap the future of content marketing: Write now!
Session attendees will learn:
• The new marketing construct (EP2 = Engagement, Experiences, Personalization and Passion)
• Cultural and technological shifts headed our way
• How to tap virtual reality and augmented reality now
• How to make the Internet of Things your thing
• Tools to tap now that will likely morph into what’s next
• How to transition from brand messages to multi-sensory “experiences”
• Why “platforms” will supplant brands for building an audience
• How to tap “mega trends” for mega connection with your audience
Jon will sign books for a few of the lucky attendees, so don’t miss this session.
Jon Wuebben
Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB?s. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, ?Future Marketing: Winning in the Prosumer Age?. Jon?s 2012 book, ?Content is Currency: Developing Powerful Content for Web & Mobile?, has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.
CMC Speaker
Keynote: Chair Opening Remarks: Byron White
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron?s currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he?s not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturday?s in New England, even with extreme weather conditions.
CMC Speaker
Keynote: Ann Handley: The Superhero's Guide to Bigger, Bolder, Braver Marketing
Content marketing and storytelling offer a vast opportunity for all businesses. Even yours. But too many of us aren’t embracing the opportunity. Our own marketing seems puny and underdeveloped, when it should be Superhero-level strong and ripped.
So the question is: How do we become superheroes within our companies or for our clients? How do we inspire our teams to create more robust, effective marketing? How do we up the quality of what we are producing? (And how do you define “quality,” anyway?)
Come to this fun, inspiring session to hear the Queen of Content Ann Handley counsel you on how your organization can create marketing that’s engaging—because your audience demands it and your organization deserves it. You’ll leave Ann’s keynote equipped and inspired to:
· Tell bolder (and braver!) stories, using stronger, more ripped writing and a unique point of view
· Create “best of breed” content to attract the people you want (and repel the ones you don’t)
· Understand when to be a little outrageous (and when to dial it back)
· Learn secrets to inspiring writers and content creators so they can give you their best work
The biggest missed opportunity in content marketing is playing it too safe. So let’s do this!
Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
CMC Speaker
Keynote: Sarah Hill, Virtual Reality: What's Next with Content Marketing
When it comes to visual storytelling, the world is no longer flat. Virtual Reality is quickly becoming the “what’s next” with content marketing, including mixed reality and more. Brands large and small are tapping into this new art and science, creating experiences that touch the heart, invigorate the soul and stay with the audience long after they pass the technology by. Sarah will display and explain some fantastic VR campaigns, and teach us the new language of photogrammetry, videogrammetry, haptics, navatars, social VR, and more. We’ll learn the VR storytelling methodology in a nutshell, and review new technology that won’t break the bank. Best of all, we’ll all surface with a roadmap on how VR can build our brands, in strange and mysterious ways.
Sarah Hill
National Edward R. Murrow, NAB Service to America and 12 time Mid-America Emmy award-winning Storyteller. Sarah is the CEO & Chief Storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Sarah is a former interactive news anchor for the NBC & CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alum of the Missouri School of Journalism and former adjunct faculty, Sarah's reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Sarah is fascinated with what she calls "Human Media", or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Sarah likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere", that uses Virtual Reality to allow aging World War II Veterans the opportunity to see their WWII memorial. As Chief Storyteller at Veterans United Foundation, she told stories about Veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 Tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
CMC Speaker
Keynote: Larry Kim, Co-Founder, WordStream
There are a lot of faces out there in Facebook land, and some of them are Facebook shareholders looking for increased advertising revenue. That’s where Larry Kim comes in, the King of PPC. He’ll show us why he’s bullish on Facebook ads in 2017 to amplify the best organic content. You'll see his top proven tactics to exponentially drive more traffic and convert 100x more clicks into leads and sales, with small budgets that offer big time ROI. As it turns out, there are a few things that you are probably NOT doing at all, or not doing wisely when it comes to using Facebook for lead generation. All attendees will learn these secrets and gain the critical insights into making Facebook your best book for business.
Larry Kim
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.
CMC Speaker
Keynote: Lee Odden, The Influence Imperative
Content without credibility is a worthless investment, that’s for sure. The challenge is how to create the credibility. It seems that creating more content is what most companies are doing these days, hoping to find the unicorns organically which they then amplify with marketing spend. But that really just adds more content to the mix, further clogging the spokes. What marketers need to do is break down the barriers with content discovery, engagement, and effectiveness by integrating internal and external influencers. In this presentation you’ll learn how to find the content gold mines that come from collaboration with influencers who attract and engage readers in droves and keep them coming back for more.
Lee Odden
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
CMC Speaker
Keynote: Andy Crestodina, How to Make Friends, Leverage Social & Become Famous Online
Relationships. Networking. Collaboration. Those are the core principles we’ve used for decades to grow our businesses and advance our career. As it turns out, those same principals are the drivers for content marketing success these days. But there are a few twists that make it difficult to stand out from the noise. Listening well and playing nicely is the new art. Optimizing smartly with data insights for multiple channels is the new science. Andy will show us the new way and inspire us to make our content better to make it all work, with the help of the people who surround you at Content Marketing Conference.
Andy Crestodina
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He?s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
CMC Speaker
KEYNOTE: Aparna Nancherla, Comedian
"Up-and-coming comedian Aparna Nancherla is having a great year, riding high on a TV comedy special, tour and a new album, Just Putting It Out There — all this while wrestling with some pretty tough personal issues, like depression, on stage." NPR.ORG
Aparna Nancherla
Specialties: Comedy (Performance) - Stand Up/Improv/Writing/Sketch/Acting, Journalism, Writing, Editing, Copy Editing, Fact Checking, Office Administration, Retail, Customer Service.
CMC Speaker
Keynote: Fireside Chat with Brian Halligan, CEO of Hubspot, and CMC Chair Byron White
Brian Halligan
CMC Speaker
Keynote: Adam Grossman CMO Redsox: Storytelling with the Sox: Engaging Fans through Compelling Content
The Boston Red Sox are known for their passionate fan base and strong ties to the New England community, but the rapid technological advancement of recent decades brings unique challenges and opportunities for engaging fans, particularly those of the next generation. In this lunchtime keynote, Boston Red Sox CMO Adam Grossman will discuss the ways in which the team is focusing on creating compelling content and exploring digital innovations across a variety of platforms to enhance its connections with fans.
Adam Grossman
CMC Speaker
Keynote: Bonin Bough
Bonin Bough is one of the foremost-awarded marketing executives on the planet, and author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.
As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and BuzzFeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.
He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.
Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.
Bonin Bough
Bonin Bough is vice president of global media and consumer engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. Before joining Mondelez, Bonin spent three-and-a-half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40," Fast Company's 2011 "100 Most Creative People in Business," Ebony's "Power 100" and The Internationalist's 2012 "Internationalists of the Year." He is co-author of the 2010 book "Perspectives on Social Media Marketing." Bough holds degrees in physics and political science from Hartwick College.
CMC Speaker
Keynote: Tim Ash, Ending the War Between Branding & Direct Response
There is a war going on in marketing departments that's wasting our time, missing big opportunity, and costing us revenue. On the one side, the guardians that stand firm on brand brand purity. On the other side, the mavericks willing to test anything to boost conversion and sales. Their views collide with a cosmic force, making it difficult to team up and find a way to betterment, and tune out the differences that clog the spokes.
Conversion rate optimization (CRO) expert Tim Ash is here to change all that, laying out a mediation plan and comprehensive framework for uniting these seemingly intractable positions, harnessing their combined superpowers to achieve spectacular results. Again. And again. And again.
In this keynote, you will learn...
-- Key concepts for understanding the power and limitations of brands
-- How brands subconsciously frame the direct-response offer
-- How to create a framework for powerful brand and direct-response synergies
Tim Ash
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of?ConversionConference.com?the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim?s deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
CMC Speaker
Keynote: Josh Bernoff, End Toxic Content
Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing.
Josh Bernoff
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it ?a Strunk and White for the modern knowledge worker.? He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Keynote: Ron Tite, Everyone's a Comedian (or at Least They Should Be) Using Humour to Win the Battle for Time
In boardrooms all across America, senior marketers have gathered staff around flip charts to deliver one bold statement: “We need content.”
Yes, you do. Welcome to the party.
Sadly, content marketing has been diluted to the point that everything from Q4 spreadsheets to an internet cat hairball is considered content these days. You write it, you shoot it, you design it. But does anyone consume it? Consumers used to vote with their wallets. Now, they vote with their time. And winning that battle has never been more difficult.
Need inspiration? Just look to the ultimate content creators: Comedians. Don’t worry, you don’t have to be Chris Rock or Jerry Seinfeld or Bo Burnham (millennial reference!). You just have to be as committed to the process as they are. Deep down, we’re all comedians and in this humorous and insightful session, Ron Tite will help you find the funny in your brand, your products, and your content.
Ron Tite
Trained at the legendary Second City, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world?s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify content and advertising, and Editor-in-Chief of The Business Casual. Ron has written for television. Penned a children?s book. Wrote, produced, and performed a hit play. Created a branded art gallery. And was Executive Producer and Host of the award-winning comedy show, Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about ?Think. Do. Say?, his own take on modern business. Ron?s own book, Everyone?s An Artist: Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016.
CMC Speaker
Keynote: Travis Wright: What I Learned Unfollowing 250,000 Twitter Fans
New words and phrases are required to describe Travis Wright and his contribution to the content marketing revolution: Venture catalyst, marketing provocateur, brand awesomeizer, and more. His authority on marketing technology, content advertising, and social business combines with his stand-up comedic style to deliver slam-dunk keynotes that educate and entertain. For his CMC keynote, Travis will enlighten us on what he learned from unfollowing all his 250,000+ Twitter followers that will surprise and delight you.
Travis Wright
Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, growth hacker, podcast host, and mediocre stand-up comic. He was the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, he is the CMO of CCP.Digital, a Kansas City & SF-based digital ad & content agency, and the cofounder of DeepSee.io, an AI-powered startup that grades content, content creators, journalists, and politicians to help eliminate ?fake news.? Over the past 20 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat?s VB Engage, and author of his first book with Wiley & Sons, Digital Sense, which published in January 2017.
CMC Speaker
The Latest Facebook Updates
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Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You'll learn it all from Dennis Yu that's managed more than ONE BILLION dollars in online ads. He'll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.
Attend this session, and surface with the FaceBook game plan that wins:
-- What's up with Facebook? In A Nutshell
-- 3X3 Video Grid Funnel
-- How to use Facebook for a dollar a day
-- Standards of excellence for Facebook
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Dennis Yu
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
Marketing Ugly: How to Create Content for Boring, Complex or Undifferentiated Products
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In "Marketing Ugly," participants will discover NINE practical, proven ways (3 each for the 3 topic areas) to create engaging, successful content for our most difficult marketing challenges: boring, complex and undifferentiated (commodity) products/services. Each tactic is backed with real-life examples/success stories.
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Jonathan Kranz
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 22nd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.
CMC Speaker
Combine Paid & SEO Strategies to Increase Your Bottom Line
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The customer journey has totally changed - forever. According to CMI, it takes between 7-13 touches to deliver a qualified sales lead. Customers now use mobile devices to research potential business partners before buying a product or service. They check your business’s website, read reviews, conduct several searches and check social media posts. You must implement both paid and SEO strategies to make your brand visible at the right moment of the journey.
Are you focusing equally on paid and organic search in your marketing efforts? You should be. If not, you are missing out on serious revenue potential by not allowing paid and organic to work together.
In this session you will learn:
-- How the search results are changing
-- How paid media is changing
-- Why it's not SEO vs. Paid
-- How to grow your own audience
-- Real world case studies
There is no war – there is only search. Discover how to leverage both paid and organic to grow exponentially.
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Arnie Kuenn
Arnie Kuenn is the CEO of?Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book,?Content Marketing Works, with his son Brad.
CMC Speaker
The Next Chapter of Content Experience: Interactive, Visual, Code-Free.
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Creating custom websites and interactive content is a big challenge for all marketing teams, that are typically bottlenecked with high development costs and limited resources which cause slow turnaround times. All that is changing, fast. The new content marketing revolutionaries craft 'code-free' design and digital experiences in minutes vs the days or weeks in the past. Learn about all the new creative tools that instantly remove the bottleneck, enabling you to create more interactive content experiences that create more engagement and performance, with way less resources and less budget to boot.
Attend this session, and learn...
- How to turn static PDF's and ebooks into interactive content
- Hacks to publish custom content experiences quickly
- The new toolkit to manage large portfolios of digital content
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Chris Schreiber
Chris leads all Marketing for Brandcast and has worked in high growth technology companies for over 12 years in San Francisco and Silicon Valley. Chris previously worked for Google, where he worked on marketing and communications for the consumer apps suite, and also ran Marketing for Sharethrough, where helped transform the company into a leader in native advertising technology.
CMC Speaker
How to Move Your Brand From Your Audience's Short-Term to Long-Term Memory By Building Trust and Dominating Your Industry
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The content marketing world is a noisy one, and in order to succeed, it’s vital to differentiate your brand as a trusted leader within your space. John Hall, well-known speaker and author of “Top of Mind,” will discuss the role of consistent content in building trust with your audience, as well as the steps you need to take to ensure you’re moving from your audience’s short term to long-term memory.
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John Hall
John is the CEO and Co-Founder of Influence & Co., a company that assists individuals and brands in growing their influence through products and services such as creating and publishing bylined articles, facilitating thought leadership programs for brands and much more. John has a weekly column at Forbes and has also contributed to The Huffington Post, Business Insider, Portfolio, The Washington Post, and many other reputable publications. He?s also a member of the Young Entrepreneur Council, where he helps mentor young entrepreneurs to help them reach their life goals.
CMC Speaker
The Content Contributor Pipeline: Build It And They Will Come
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To go big with content marketing these days, you need a small army of content contributors to engage your audience with information they want and need. In this session, you'll learn lots of tricks collected over 4 years wrangling the DigitalMarketer Blog, working with 50+ content contributors and creators. Get the step-by-step process to build a content pipeline that produces click-worthy, shareable content on a consistent basis - whether you're a one-man band or a team of 50. The secret is setting up the content guidelines, and retaining key contributors, creating a win-win opportunity that transforms your business into a content marketing machine.
Dive into this session, and you'll surface with the fundamentals like ....
— Sourcing content contributors
— Creating editorial guidelines
— Outreach templates for influencers
— The 5-phase editorial process guaranteed to produce stellar content... every. single. time.
— Distribution strategies that get the words out and leads in
Get ready to eliminate blog stress and tap into the contributors gold mine.
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Lindsay Marder
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
CMC Speaker
How to Become a Contributor to Top Business Publications
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Could writing for Forbes, Inc., or Entrepreneur generate $5M in revenue for your small business? Land you a book deal? Send you to hang out with Richard Branson on his tropical island for a week? Lead to phone calls with Beyonce's dad and invitations to the White House? These are just a few of the real-life perks that have come to contributors to top business publications.
Josh has written for over 20 publications and has interviewed more than 60 contributors to find out how they they got in. From his experiences and those interviews Josh created The Contributor Roadmap which will show you how to get from wherever you are to landing a contributor spot at a top publication. Josh will then teach you how to keep your editor happy and leverage your contributor position (100% ethically) to your benefit.
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Josh Steimle
Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of?Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty. Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of?MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of?50 Online Marketing Influencers To Watch in 2016.
CMC Speaker
7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants - Without Asking Them!
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Landing pages are essential, but if you try to wing it, you’re likely going to end up with the dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert!
There are two kinds of user tests: Active Tests & Passive Tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.
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Justin Rondeau
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
CMC Speaker
Email Marketing: The Good, the Bad, and the WOW!
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In this overview of email marketing best practices, you'll learn the essential do’s and don’ts for creating killer email marketing campaigns and strategy that won’t kill you (like breaking the law). And you’ll see live examples of email marketing strategies that nurture customer relationships and help drive more sales.
-- Even those familiar with email marketing will learn something new in this high energy presentation including the following…
5 things you should always do in email marketing
-- 5 things you should never do in email marketing
The right way to grow and nurture your email marketing list
-- The anatomy of email marketing design and layout in 2018
-- How to avoid the common pitfalls and mistakes many email marketers make
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Jessica Best
Jessica is a self-admitted numbers nerd. She?s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
How to Embrace Pace with Content Strategy for Deep Experiences
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Fast and efficient may rule the web, but efficient experiences aren’t always effective, for many reasons. Instead, try slowing down your customers to improve learning and advance their journey. Fast-to-publish and quick-to-sell can lead to low lifetime value, shopping cart abandonment, returned merchandise—and understandably unhappy reviews. Attend this session, and learn how to craft appropriately-paced customer experiences that allow the time and space for discovery, customer confidence, and insights that last long after the conversion. The secrets live in how you craft copy and prioritize content types to move customers forward wisely, to enjoy the journey mile after mile.
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Margot Bloomstein
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
CMC Speaker
Truth and Influence: How to Build and Spread Powerful Ideas
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The landscape is now littered with “influencers” whose only credential is the ability to chatter on social media. You can stand out from this crowd through the power of your ideas. I’ll explain how to tap into unique sources of insight, think analytically, build frameworks that connect quickly with the audiences you want to influence, and then spread those ideas and become a leader. The insights in this talk are based on interviews and surveys of hundreds of successful thought leaders.
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Josh Bernoff
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it ?a Strunk and White for the modern knowledge worker.? He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Horrible SEO Mistakes You're Definitely Making
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Real-world stories of the biggest problems that plague SEO managers -- and the VERY overlooked fixes that anyone can do.
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Mike Roberts
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors? AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
CMC Speaker
Gamification: Where Art and Science Align to Create Results
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In a hyper-competitive and data-driven digital landscape, it’s easy for artful communication to get overpowered by bigger-than-big data. But as content marketing continues to evolve, engagement is no longer enough. You have to forge measurable results, all the time. That's where gamification comes in: The perfect blend of art and science required for content marketing success. Attend this session to learn how to create 'gamified content' that will fuel engagement and motivate action, backed by case studies from major brands.
Learn all this, and more....
- How disruptive B2C e-commerce brands use gamification to supercharge customer acquisition
- The simple content format that has helped B2B marketers turn cold prospects into leads and sales.
- Actionable hacks to find hidden gamification opportunities in the content that you create every day.
- Easy-to-use tools and tips to get gamification started pronto.
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Inbar Yagur
Inbar Yagur is the VP of Marketing at TrenDemon, helping empower content marketers with clear and actionable insights. Before TrenDemon, she helped write the rulebook for marketing on content discovery channels as the head of Creative Strategy for Taboola, working with brands and Fortune 500 companies. Her passion is speaking to content marketers: Educating them about best practices and strategies, and helping them troubleshoot and optimize efforts. Most importantly, she's a mother of 2, a rabid consumer of pop culture and politics, and a reciter of 90's SNL skits.
CMC Speaker
Using Customer Data to Craft Email Personalization at Scale
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Using Customer Data to Craft Email Personalization at Scale
Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers insights and transform that data into personalized emails at scale.
Buckle up and learn how to:
-- Acquire data so that it's ready to use in marketing and sales
-- Use data to determine the content of your email marketing
-- Use data to determine the timing of your email marketing
-- Use data to determine the impact of your email marketing
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Jessica Best
Jessica is a self-admitted numbers nerd. She?s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
InstaBrain: Snap into the Minds of Gen Y and Z Customers
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How do you connect and communicate with future customers? If you don’t know this about Millennials (Gen Y) and Pivotals (Gen Z), you’ll be out of business before you can say “Insta.”
A huge shift is happening today. Even between Gen Y and Gen Z, there’s a massive difference in how customers want to find information, transact, and connect and communicate with businesses like yours.
Customer research firm Brilliant Experience has conducted millennial studies for some of the largest and most advanced companies in Silicon Valley. Ever wonder what they know?
Today, we reveal the most impactful trends to attract and engage these customers, including:
· How do they select where to go for different types of content?
· How do they learn about news?
· How many ‘selves’ do they have online?
· Where do they click?
· What draws them in?
· What keeps them coming back?
If your business wants to not just survive but thrive with the next generation of customers, this is a must-attend talk!
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Sarah Weise
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
CMC Speaker
The Foolproof Formula to Create Killer Emails That Amplify Opens, Clicks and Conversions
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Way too often, we craft email content in record speed based solely on our assumptions about our audience. The subject lines we create are guesswork. Our calls to action don't resonate with readers, or drive conversions. And our product positioning? That's another stab in the dark. It's time to change all of that with the latest email marketing tactics that can turn your "just OK" email marketing strategy into something magnificent. Attend this session if you want to create emails that people can't wait to open.
In this session, you'll learn how to transform your email strategy with:
-- The #1 email marketing mistake that most brands make
-- Why some companies have a massive and freakishly engaged email list-and how you can, too
-- The formula for email content that gets subscribers to open, click, and take action every single time
-- A tactic to turn your worn-out newsletter into an engagement machine
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Elisabeth Willits
Liz is a content marketing expert who teaches more than 100,000 businesses and entrepreneurs how to successfully power their email marketing on a daily basis. At AWeber, one of the world's leading email marketing and automation platforms, Liz develops engaging content marketing campaigns, writes popular blog posts, creates free and paid courses and products, and produces high-converting landing pages. Over the past 5 years, she?s sent hundreds of emails to millions of subscribers. An email marketing fanatic, she?s constantly scouring the email data of the ?best of the best? to discover the secret behind the world?s top-performing email marketing campaigns.
CMC Speaker
3 Rs of Website Optimization
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High-performing websites are like living, breathing creatures that require oxygen(optimization) for survival and growth. And if you're not using the latest methodology and technology to optimize your website and forge forward with a clearly defined, powerful process (not product), you'll tumble from the high sky into the land of the unknown. Attend this session to learn the marketing 3R's and flawless process for accelerated growth; Ruthless Prioritization, Rapid Creation and Relentless Support that will greatly boost your multiplier for growth.
Attend this session and learn how to….
-- Forge a modern website optimization process that follows the 3R's
-- Adhere to the process without flaw to maximizes ROI
-- Deliver on the high-performing goals you
-- Pinpoint the small and large victories as the unfold
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Taylor Rose
Taylor is the VP of E-Commerce at Progrexion. His role in organizations is to form a cohesion between customer acquisition strategies and the technologies on which they're dependent. He has built and managed web properties responsible for attracting millions of monthly visitors and nearly 1 billion dollars in lifetime revenue.
CMC Speaker
The Top 10 Facebook Messenger Marketing Hacks of All Time
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With Facebook organic reach in the toilet, email spam filters getting increasingly aggressive, SEO harder than ever, and PPC costs through the roof - what's the greatest distribution channel for content marketers in 2018?
That's where Facebook Messenger comes in, with chat blasts get 85% open rates, +85x better than Facebook organic post and 5 times better than email campaigns.
Yet, less than 0.1% of businesses currently do any Facebook Messenger marketing (which is craaazy!)
This session will cover the top 10 Facebook Messenger marketing hacks of all time, including how to:
-- Chat-blast your entire contact list
-- Get your website visitors to opt-into receiving your Facebook Messenger blasts
-- Create super engaging, interactive Facebook Messenger content
-- Attach auto-responders to your Facebook posts – like this one
-- Build advanced chatbots in 10 minutes without any coding
-- Use the “Send to Messenger” Ad Format in Facebook Ads
-- More of the craziest Facebook Messenger marketing hacks that content marketers need to know and implement today!
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Larry Kim
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.
CMC Speaker
The Keys to Successful B2B Content and Influence Programs
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While only 11% of B2B companies are implementing ongoing influencer marketing programs, 55% of marketers plan to spend more on influencer marketing in the coming year. Even with growing budget commitments, many B2B brands are not entirely sure about how to execute influencer marketing. Fortunately, brands with mature influencer marketing programs like SAP are elevating the practice.
Join Lee Odden, CEO of TopRank Marketing and Amisha Gandhi, Head of Influencer Marketing at SAP, who will share strategies and best practices that can unlock success for an Enterprise B2B content and influencer marketing program.
Attend this session to learn...
- The opportunities to scale quality content with B2B influencers
- How SAP has been able to scale influence to impact results
- What to avoid and what to plan for to scale influencer content
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Lee Odden
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
CMC Speaker
12 Principles for Viral Content
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There are literally millions of blog posts published a day. Getting people to see your content—let alone read it—can feel downright impossible sometimes. Moreover, people tend to spend more time consuming content on the sites they trust, so how can you ensure that your writing gets picked up and published by major publications? Stop trying to publish dozens of articles a week in the hopes that one will bring in the traffic you want. Instead, learn the 12 principles for creating really great content that editors simply can’t resist, and get your writing featured on big name sites like Forbes, Wired, The Next Web, Huffington Post, Entrepreneur, FastCompany, and more.
In this session you’ll learn:
- How to identify and “highjack" trending topics
- Why challenging the status quo will make your content more “shareable"
- How to create highly engaging content that appeals to multiple audiences
- Setting up a process for envisioning what content your audience actually wants
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Nadya Khoja
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
"How to Create ""Intentional"" Content that Connects"
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Before you crank out that next blog post, headline story or white paper, ask yourself a critical question: What is the purpose of the asset your creating, and what impact will it have on the business. The answers can be complex, but not asking those questions are the big mistake most of us make as we scramble to publish more for the sake more.
Attend this session to learn the art and science of creating intentional content that’s helped Digital Marketer zoom from zero to zillions of readers and fans, including the actual mechanics of sample winning content that serves a specific purpose that performs again and again.
Here’s a snapshot of the fundamentals we'll cover:
· The six steps content creation process ranging from topic to format to ascension and more.
· The five types of offers that convert best when crafted with clear intention
· The key to conversion success using the Customer Journey Canvas
You’ll leave this session with a sure-fire process to grow your fan base of loyal readers and transform more browsers into believers, and believers into buyers.
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Lindsay Marder
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
CMC Speaker
Conversion Rate Optimization: How to Unlock Your Website's Potential
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With 95% of conversion decisions happening in the subconscious brain, motivating action and improving conversion rates is challenging, to say the least. The key is to learn what you’re audience wants and needs using big data and advanced analytics, that helps to surface the right content and shape user experience in a better way.
In this session, you’ll learn a secret 6 step process to identify the major boosters and blocker that are likely helping or hurting your messaging and user experience, surfaced from dozens of experiments in different industries and niches. Most importantly, you’ll learn how to remove the guesswork for conversion rate optimization with proven tactics that deliver results for your hard work and marketing investment.
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Chris Dayley
Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
CMC Speaker
Preparing for Google's Mobile-First Index: A Checklist for Success
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New for 2018, Google’s rolling out ‘Mobile First Index’ for search listings and rankings that will once again put the search optimization industry in a frenzy. Google’s already testing the new index in the wild, so now’s the time get ahead of the pack if you want to win the war of words on the web.
In this session, we'll review the latest discoveries and technology to optimize content for mobile, as well as your website, including a special Google Insight Tools that help you pinpoint problems and resolve mobile issues with ease. Most importantly, you’ll meet Molly Mobile—a new persona takeaway all attendees will get that offers a checklist for success with Google First Index, helping you jump up in the ranking for search marketing success.
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Veronica Romney
Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world?s most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn?t busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.
CMC Speaker
Empathic Content Marketing: How to Use the Psychology of Caring to Amplify Results
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As marketing departments across the country have become obsessed with building colossal tech stacks, it seems we’ve lost sight a bit of our real target. On the other side of this machine-driven interaction is not another machine, but a human. And humans, we know from our own experiences, don’t just make buying decisions based on facts (e.g. X and Y demographic characteristics make us want Z product). We also make purchases on feelings (e.g. “I feel like Z really gets me”). This doesn’t mean forsaking technology—quite the opposite. Empathic marketing is all about super-powering your data and automation strategy with messaging that speaks to your customer’s pain points. Tech tells you which customers might be predisposed to your product; empathy helps you figure out what they need to hear from you. In this session, you will:
•get a crash course in the psychology of empathy—and how it applies to content
•learn about the three stages of empathy (understanding pain, validating pain, proposing solutions to the pain)
• gain practical tips for becoming a more empathic marketer
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Margaret Magnarelli
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI?s Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist?most recently executive editor at Money magazine.
CMC Speaker
Opening Remarks: Byron White
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron?s currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he?s not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturday?s in New England, even with extreme weather conditions.
CMC Speaker
Keynote: Andrew Davis
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Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
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Andrew Davis
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
CMC Speaker
Keynote: Peter McGraw
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Dr. Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder’s Leeds School of Business. As a behavioral scientist, his research examines the interrelationship of judgment, emotion, and choice—with a focus on the production and consumption of entertainment. McGraw directs The Humor Research Lab (HuRL) and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. His research has been covered by The New York Times, Wall Street Journal, TIME NPR, BBC, and CNN. His work appears in the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Personality and Social Psychology. He is currently trying to kick a sweater vest habit – even if it does get him kicked off the Stylist Scientist List.
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Peter McGraw
An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM?s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM?s values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
CMC Speaker
Keynote: Marilyn Cox
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Learn how The Second City is using content and customer engagement technology - like online reviews, a take on the traditional playbill, community and marketing platforms, and data analytics tools - to put the customer at the center of the customer experience, resulting in increased opportunity and revenue. Marilyn is the Vice President of Marketing and CRM at The Second City.
Marilyn is responsible for developing and executing a clearly defined, integrated marketing communications strategy. She plans, organizes, staffs, trains, and manages all marketing functions to achieve objectives of growth, awareness, customer success and making work better. Marilyn exists to empower sales and support the customer. Like The Second City, her career has been one big improvisational act with over 15 years in the technology space and specialized focus in the Manufacturing, Life and Health Sciences, and Financial Services industries. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
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Marilyn Cox
When customers visit Second City theaters and see shows they love exploring the history and they want to be a part of what?s happening now. When students take classes in the Training Center they evolve personally and develop bonds and relationships with their classmates, the instructors, and staff. When clients engage Second City Works they become Yes, Andbassadors by learning and creating with their colleagues. The Second City customer experience creates an opportunity for customers to become part of the Second Citizens ensemble, discover the value improvisation can have on their personal and professional life, and extends the in-person Second City brand experience online. Marilyn strives to facilitate that experience across all channels at The Second City. Marilyn exists to empower sales and support the customer. When not geeking out over industry marketing analytics, Marilyn can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
CMC Speaker
Keynote: David Nihill
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Born and raised in Dublin, Ireland, David is the author of the best-selling book Do You Talk Funny? and the Founder of FunnyBizz Conference. His work has been featured in Inc., Lifehacker, The Huffington Post, Fast Company, Entrepreneur, NPR, The Wall Street Journal, The Irish Times, and Forbes.
His program with over 24,000 students has been featured by Prezi as one of the best training courses for presenters, his book remains one of the highest rated in the world on the (usually not so wildly exciting) topic of public speaking and his content has been read by over one million people.
A sought after international business speaker, David has also performed standup comedy at leading clubs including Cobbs, the Comedy Store, the Improv, the Punchline and the Upright Citizens Brigade, even though he strongly denies being a comedian and is well aware most people don’t understand his accent. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition and has won multiple Moth Storyslam competitions.
A graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home when immigration officials permit, and was named on the 2017 Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders.
A big fan of travel and languages David has lived and worked in 12 countries and visited 68 and counting.
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David Nihill
Born and raised in Dublin, Ireland, David is the author of the best-selling book Do You Talk Funny? and the Founder of FunnyBizz Conference. His work has been featured in Inc., Lifehacker, The Huffington Post, Fast Company, Entrepreneur, Forbes, NPR, The Wall Street Journal,The Irish Independent and The Irish Times. A graduate of the UCD Michael Smurfit Graduate Business School, he calls San Francisco home when immigration officials permit, and was named on the 2017 Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders. A big fan of travel and languages David has lived and worked in 12 countries and visited 68 and counting.
CMC Speaker
Keynote: Vesselin Popov
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Psychometrics is the science of psychological and behavioral measurement, but what does it have to do with content marketing? Vesselin Popov (University of Cambridge) is applying the latest academic research to online campaigns, and using Big Data and psychometrics to transform the creative process. His work on predicting psychological traits from social media and optimizing messages to individuals has helped brands to significantly improve campaign performance and to build greater trust with their customers. These techniques have since been imitated by others, but with critical failings in the ethical aspects of implementation. Vess will show you how to implement these technologies responsibly and blow traditional segmentation out of the water without creeping out your customers.
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Vesselin Popov
Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He puts cutting-edge academic research into practice and combines Big Data methods with psychological theory to create impact in business, education, health and society. Vess also coordinates Apply MagicSauce, a battery of predictive algorithms based on over 6 million users? psychological and social media data. Apply Magic Sauce API translates digital footprints of human behaviour into accurate psycho-demographic profiles. This tool has had a tremendous impact on public awareness around predictive technologies (serving up to 150,000 users a day) as well as revolutionising data-driven communications campaigns. Vess works with agencies and brands to personalise content around the psychological traits of their customers and is an expert in the ethical implementation of these techniques.
CMC Speaker
Panel: Behind the Scene: Making Humor Work
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Creating, developing, and producing humorous content is challenging, even if it’s your full-time job. But getting buy-in and securing budgets is much more challenging, especially in the red(tape) zone. Learn from this panel of polished pros on how they make humor work for businesses, TV networks, brands, and their own careers— securing budgets, producing great work, dealing with brand hardliners, forging buy-in, and staying focused on connecting deeply with fans. Best of all, get a behind-the-scenes view of each panelist who will be performing Stand Up at Comedy Marketing Club later in the evening.
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Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron?s currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he?s not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturday?s in New England, even with extreme weather conditions.
CMC Speaker
Keynote: Bonin Bough
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Bonin Bough is one of the foremost-awarded marketing executives in his field, the producer and host of The Cleveland Hustles, and the author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.
Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands. He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.
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Bonin Bough
Bonin Bough is vice president of global media and consumer engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. Before joining Mondelez, Bonin spent three-and-a-half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40," Fast Company's 2011 "100 Most Creative People in Business," Ebony's "Power 100" and The Internationalist's 2012 "Internationalists of the Year." He is co-author of the 2010 book "Perspectives on Social Media Marketing." Bough holds degrees in physics and political science from Hartwick College.
CMC Speaker
Comedy Keynote: Peter McGraw
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Dr. Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder’s Leeds School of Business. As a behavioral scientist, his research examines the interrelationship of judgment, emotion, and choice—with a focus on the production and consumption of entertainment. McGraw directs The Humor Research Lab (HuRL) and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. His research has been covered by The New York Times, Wall Street Journal, TIME NPR, BBC, and CNN. His work appears in the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Personality and Social Psychology. He is currently trying to kick a sweater vest habit – even if it does get him kicked off the Stylist Scientist List.
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Peter McGraw
An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM?s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM?s values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
CMC Speaker
Comedy Keynote: Andrew Tarvin
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Andrew Tarvin is the world’s leading Humor Engineer teaching people how to get better results while having more fun. He has worked with thousands of people at 250+ organizations, including P&G, Microsoft, and the International Association for Canine Professionals. He is a best-selling author, has been featured in The Wall Street Journal, Forbes, and TEDx, and has delivered programs in 50 states, 18 countries, and 3 continents. He loves the color orange and is obsessed with chocolate.
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Andrew Tarvin
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a ?Visionary Under 40? by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
CMC Speaker
Comedy Keynote: Sarah Cooper
Sarah Cooper is a writer, comedian and creator of the satirical blog TheCooperReview.com, which attracts 100K+ readers per month. She has been performing and producing comedy for almost 10 years, in between working for global tech corporations that stole her soul while also providing free lunches and lots of material. In 2016, Sarah’s first book, 100 Tricks to Appear Smart in Meetings, landed at #1 in the Books > Humor > Business humor > Paperback books > Books with pages > Handheld books category.
Sarah Cooper
Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, ?10 Tricks to Appear Smart in Meetings? and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.
CMC Speaker
Comedy Keynote: Nadya Khoja
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Nadya Khoja is a Visual Content and Digital Marketing Specialist. She is the Head of Marketing for Venngage, an online infographic and poster maker. She's been featured in Forbes, Mashable, The Next Web, CBC News, Huffington Post and Entrepreneur. She runs Drunk Entrepreneurs [https://drinkwithnadya.com], a web-series where she shares marketing and growth strategies after a few drinks. She is also very loud despite being very small.
In this keynote, attendees will learn 5 proven, unconventional and risky strategies to build up your followers, achieve press mentions, snag lots of free stuff and gain industry recognition, with some small risk of getting sued. Life is short, so why not go for it and join the influencer community!
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Nadya Khoja
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
Comedy Keynote: Jon Burkhart
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Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You’ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
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Jon Burkhart
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You?ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
CMC Speaker
Comedy Keynote: Kat Koppett
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Kat is the eponymous founder of Koppett , a consultancy that specializes in applying improvisational theatre and storytelling techniques to enhancing individual and organizational performance. Her book "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", is considered a seminal work in the field.
When not on the road, Kat co-directs and performs with her improv company, The Mop & Bucket Co. (www.mopco.org) in it’s theatre - a converted 100-year-old firehouse by way of strip club featured on Jerry Springer.
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Kat Koppett
The author of "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", published by Stylus Publishing Inc. Kat holds a B.F.A. in Drama from New York University and an M.A. in Organizational Psychology from Columbia University.She specializes in applying improvisational theatre techniques to the organizational stage to improve individual and group performance. Her clients include JPMorganChase, Apple, GE, Havas Health, Kaiser-Permanente, NYSID and Eli Lilly. A member of the National Speakers' Association and the Consulting Alliance, Kat has presented for the American Society for Training and Development (ASTD), the North American Simulation and Gaming Association (NASAGA), Influent, International Society for Performance Improvement (ISPI), the Rotary Club and the Young Presidents' Organization. TheaterWeek Magazine named Kat one of the year's "Unsung Heroes" for her creation of the improvisational theater format, Spontaneous Broadway, which is now performed regularly around the world. She has been seen in television ads for Pillsbury, Quaker Oats, and Dr Pepper (she was a Pepper!). Her short play, Don't Get Around Much Anymore, was a winner in Playground's Emerging Playwrights Festival. She is currently the Training Director of and a performer with the Albany, NY based improv company, The Mop & Bucket Company.
CMC Speaker
Comedy Keynote: Norm Laviolette
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As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over.
In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston.
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Norm Laviolette
During his 20 years in the entertainment business, Norm has excelled as a performer, director, producer and entreprenuer (with a few hard lessons along the way). As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over. In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston. Most recently, Norm co-founded and became the CEO of Asylum Gaming and Esports, New England's premiere full service gaming and Esports organization.
CMC Speaker
Comedy Keynote: Roo Ciambriello
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Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.
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Roo Ciambriello
Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.
CMC Speaker
Comedy Keynote: Luna Malbroux
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Named one of KQED's Women to Watch, Luna Malbroux is a comic, writer, and creator of the award-winning play, "How to Be A White Man". Winner of the Comedy Hackday Grand Prize at SF Sketchfest, Luna has made international headlines as the creator of EquiTable, an app that satirically solves the wage gap by creating 'reparations, one meal at a time.' A regular contributor to national publications, Luna has been featured on Fusion TV, AJ+ and Refinery 29. Tastefully crude, Luna is also the host and creator of the live and recording ongoing comedy talk-show, Live Sex. Originally from Louisiana, Luna has dazzled audiences all across the United States with her Southern charm mixed with her bold humor a feature at festivals and clubs alike.
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Luna Malbroux
Comedian, playwright and consultant Luna Malbroux wears many hats. Noted as a Woman to Watch by KQED, Luna Malbroux is the creator of EquiTable, a downloadable app that made international headlines for satirically solving the wage gap and providing ?reparations, one meal at a time?. She?s a regular contributor to Gawker Media and has been featured in comedic sketches with AJ+, and Refinery 29. Her satirical play, "How to Be A White Man" is critically acclaimed as a conversation starter on identity. With her masters in social work from Columbia University, Luna works with Soul Bird Consulting to help organizations shift their culture.
CMC Speaker
Comedy Keynote: Tim Washer
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Tim Washer studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O’Brien, Onion Sports Network, and HBO’s Last Week Tonight with John Oliver. He’s emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW and Forrester’s CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
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Tim Washer
Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O?Brien, Onion Sports Network, and HBO?s Last Week Tonight with John Oliver. He?s emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, Harvard Business School and Forrester?s CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
CMC Speaker
The Four Pillars of Building Trust and Driving Performance Online
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Websites and landing pages have very real trust issues – they create anxiety and uncertainty for many visitors. Before people will act or transact, these concerns must be alleviated and overcome. But how can you do this online when you only have seconds to establish trust? In this provocative session, SiteTuners CEO and bestselling author of Landing Page Optimization Tim Ash, will show you how to effectively use the Four Pillars of Trust and smooth the way to your online conversion goals. Learn via vivid examples how appearance, authority, social proof, and transactional assurances can skyrocket your landing page effectiveness.
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Tim Ash
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of?ConversionConference.com?the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim?s deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
CMC Speaker
4 Secrets to Activate Your Content with Employee Advocacy
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The facts are out: Content published by employees is shared 24X more than brands. Yet in the average company, only 3% of employees share company-related content. It's time to change all that, surfacing data from the 2017 Employee Advocacy Study surveying hundreds of employees from a wide range of organizations revealing what holds employees back, and more importantly how to break through the barriers. In this session, you’ll learn how to activate your content with an effective employee advocacy program that is consistent and garners widespread participation, walking away with an action plan focused on the four essentials of employee advocacy.
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Samantha Stone
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She?s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
CMC Speaker
Native Ads: 15 Hacks to Drive Performance
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Native advertising fuses your promotions with editorial content published on other sites, help you get the words out and leads in. But the number of 360 tech solutions to choose from is huge, including spy tools, distribution networks, ad servers, optimization tools and more. This session drills down into three must-have tools in the stack including Taboola, Outbrain and Sharaholic, showcasing how to can put the power of these tools to work in powerful ways.
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Chad Pollitt
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights. He?s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. A member of a Forbes Top 100 list, Chad authored ?The Native Advertising Manifesto,? ?The Content Promotion Manifesto? and ?51 Things Your Mother Taught You About Inbound Marketing.? He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 16 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads in less than 10 years. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
CMC Speaker
10 Tips to Get into the Brains of Your Site Visitor
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Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating better, more optimized content for conversion, and an overall better user experience; is gaining a deeper understanding your site visitor and the reader of your content. In this session we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants and behaviors in order to create better content and a better website experience.
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Ayat Shukairy
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of ?Conversion Optimization,? an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
CMC Speaker
Case Study: Leafly - Strategy for Federal Restrictions
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In 2015, with federal cannabis laws languishing behind state regulations, Leafly’s world-leading cannabis information platform faced a big dilemma. How would the company continue to drive consumer leads without the help of SEM, Facebook, or any of the other paid promotion avenues available to most businesses?
The answer: Build a data-driven content team that made the most out of every organic content opportunity on the planet, possible only with rapid scaling of the content team and its monthly production. The challenges will be revealed, and the success shared on how Leafly has grown its audience exponentially, establishing the company’s position as the leading tech platform in the cannabis space.
Attend this session and learn it all….
· How hiring the right mix of journalists, editors, content marketers, and producers has shaped Leafly’s content production and strategy
· How non-traditional content distribution opportunities are assessed and tested
· Tactics for building Leafly’s content budget and getting it approved
· How video production can scale to maximize impact and doesn’t break the bank.
• How a sponsored content program can become crucial revenue streams
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Sam Martin
Sam Martin joined Leafly as Managing Editor in 2015, becoming its Director of Content in 2016 and VP of Strategy and Business Development in 2017. In Sam's time at Leafly, monthly readership has increased by almost 400%. He has grown the editorial team and its monthly production exponentially, overseen the redesign of the Leafly content experience, and introduced a sponsored content program that led to consecutive years of record media sales growth. In 2017, he oversaw the launch of LeaflyTV, the site?s video-on-demand player and video content hub. LeaflyTV debuted with Growers, a production made in collaboration with the producers of Deadliest Catch. Before Leafly, Sam was Executive Editor and Senior Content Strategist at Time Inc., where he led content production for flagship sponsored content partnerships with Ford Motor Company, AT&T, Caesars Entertainment and Bacardi Limited. He was previously a Lecturer of Creative Writing and Publishing Studies at Queensland University of Technology.
CMC Speaker
Case Study: Transamerica Digital and Branding Transformation
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Learn how Transamerica forged a digital transformation and re-branding effort centered mobile experience around customer relationship. Get the full spectrum from inception to testing to roll-out, powered by grassroots research methodology performed on social media that guided the processes and transformation. You’ll learn about Transamerica’s Innovation Lab, Consumer Panel and Surveying, MarTech Stack Selections, Social Media testing methods, UX and UI considerations, and much more. Leave this session with great ideas on how to transform your own brand and avoid the most typical delays and pitfalls.
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Nikoletta Vecsei Harrold
CMC Speaker
Case Study: Building the GoDaddy Community
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Are you collecting followers like conference attendees collect water bottles? Or are you developing meaningful relationships that lead to better business opportunities? Community is a buzzword tossed around often, with little meaning on what it takes to be successful or mindfulness for the wants and needs of members. Heather to the rescue, sharing superpowers on how you can become a master architect of a community with members who are passionate, responsive, and aligned with your business and brand. You’ll learn about her role as the Community Builder at GoDaddy, and KPIs that drive success that are WAY beyond the number of social fans or followers.
In this session, you’ll learn…
— The foundations from which to build a profitable community
— Secrets to pinpoint your audience and inspire them to participate
— Methods to deepen your connections and build true relationships
— All the killer tools and platforms you need to make it all work and grow
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Heather Dopson
Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. On the list of her qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and role as Community Builder at Godaddy, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Social media, like any tool, is only as powerful as the craftsman who wields it; and Heather is an artisan. Teaching businesses how to grow by harnessing its power is Heather's native genius.
CMC Speaker
Case Study: Non Profit? No Worries. How We Drove Triple Digit Success with a Tight Budget
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You're strapped for time, and stretched with resources. And the content you crank out is not getting the uplift you demand to propel your non-profit (or organization) forward. But don't hit the panic button quite yet, because the solution is not complicated, or a mystery. Learn how this cancer foundation put some simple social tactics and planning magic to work, causing a 29% increase in web traffic, 137% boost in social referrals and 200% jolt in Facebook traffic.
Attend this session to learn how to….
-- Recraft the nuggets from existing stories and content to wow readers and fans
-- Listen to the right people at the right time with the right tools
-- Quickly find out what works and what does not work
-- Make adjustments on-the-fly with the know-how you'll learn in this session
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Jenn LeBlanc
As CEO and founder of ThinkResults, Jenn works with CEOs, CMOs and change agents to drive results. For two decades, she has been launching companies and delivering leads and revenue growth for companies of all sizes including Microsoft, Intel, PeopleSoft, SAP, Taleo, Nektar Therapeutics and numerous life sciences and tech startups. To date, her work has delivered $1.5B in new revenue to clients. She is currently writing a book, due this spring, called Launching for Revenue about launching companies, products and services successfully.
CMC Speaker
Case Study: The Modern Day Street Team: Avidia Bank's Brand Ambassadors
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The times they are a changing! Learn how a $1.5 billion dollar community bank is disrupting the traditional marketing roadmap practiced for 150 years with a new online community of Smarties—a group of employees from diverse departments that are building their own thought leadership status in the social sphere while boosting the brands leadership position and bottom line revenue, earning national recognition in publications worldwide. Learn how the Avidia Smarties grew from a seed idea to a growth force through educating employees about social selling that increased mobile app downloads and brand awareness in new locations.
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Katelin Cwieka
This social media marketing maven got her start with her own fashion and event blog.? She perfected her writing skills at Anna Maria College, where she graduated with both her bachelors and masters degrees while working in the college cafeteria serving hoagies and grinders. Before entering the exciting world of banking, she worked as a Social Media and Content Manger for a Marketing Agency where she created content for a wide variety of companies including veterinary clinics, restaurants and even a horse excrement testing facility! Day to day, Kate maintains Avidia Bank?s social media presence, manages their online reputation and creates their video marketing pieces while overseeing the official Brand Ambassadors of the Bank, the Avidia Smarties. Katelin has been featured on MarTech Advisor, Bank On Social Month, ABA Bank Marketing, Banking Exchange, and the Bank Social Blog. She?s been a speaker with the American Marketing Association, Hootsuite, the ABA Bank Marketing Conference and the Bank Social Conference. After hours, she works as a Marketing Instructor for the Center for Women and Enterprise serving local entrepreneurs.
CMC Speaker
The Latest Facebook Updates
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Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You'll learn it all from Dennis Yu that's managed more than ONE BILLION dollars in online ads. He'll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.
Attend this session, and surface with the FaceBook game plan that wins:
-- What's up with Facebook? In A Nutshell
-- 3X3 Video Grid Funnel
-- How to use Facebook for a dollar a day
-- Standards of excellence for Facebook
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Dennis Yu
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
The Storytelling Edge: How To Transform Your Business, Stop Screaming Into The Void, And Make People Love You
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The art of storytelling is certainly an ancient practice that's transformed our lives for centuries. But with tension spans lowering and quality content demands on the rise, the information we publish and the stories we tell must connect with readers and listeners, and deliver the betterment they demand. Join this session to learn some new breakthrough content strategies from the world's top brands, featuring tips and hacks on how to create more WOW stories that align and power your brand.
Attend this fun and fast-paced session and learn how to...
-- Write top-notch stories that stop readers and listeners in their tracks
-- Leverage metrics to unveil insights without being data creepy
— Breakthrough the noise with mindful connections that impact the business
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Joe Lazauskas
Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.
CMC Speaker
Give Your Campaigns that Video Glow
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You’ve heard it a 100 times, probably more. Video is the best communication tool. But you may not know that it’s also a tool that can be easily integrated into your existing marketing campaigns. Yes, easily! Come hear how we increased our annual conference attendance by 30 percent, and counting, by adding simple videos to our usual mix of emails, social posts, ads, and more. We guarantee you’ll leave inspired to turn on the camera and turn up your results.
What you’ll learn:
-How to integrate video into any marketing channel
-Boost engagement without busting the budget
-Build your brand with videos anyone can create
-Tips to incorporate video at every step of your campaign
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CMC Speaker
The Art, Science, and Comedic Secrets to Cranking Out Great Content
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You already know the importance of adding humor to your content marketing, but do you know how to do it? Humor is a skill which means it can be learned. This session will teach you that skill by helping you understand the foundation for most humor and teach you a process for punching up your content to gain more clicks, increase engagement, and have a lot more fun.
Attendees will...
--Learn a step-by-step process to adding humor to their content.
--Understand 5 common humor devices.
--Be able to start using humor in the workplace on Monday.
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Andrew Tarvin
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a ?Visionary Under 40? by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
CMC Speaker
Balancing the Art and Science of Comedy Marketing
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The tricky thing about comedy and using humor in marketing is that it is both art and science. But, those two aren't as far apart as they sound. This session looks at both the common tropes (science) that show up over and over in great comedy marketing while examining the creative exploration (art) you and your team need to put these comedic patterns to work for your brand.
Attend this session and we promise you will understand
-- How to use a handful of comedy tropes that provide common frameworks
-- How to develop a funny idea from an initial thought
-- How to work with other to critique and improve idea
-- How to ensure the idea is funny while aligning with and supporting your brand
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CMC Speaker
Keynote: Ann Handley
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Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. She's the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, and writer.
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Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
CMC Speaker
Keynote: Larry Kim
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Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbots for mobile marketers. He's also the Founder of WordStream, the World's largest PPC management software company, managing $1 Billion in ad spend for over 10,000 customers worldwide and employing over 200 people. Larry's blogs on marketing and entrepreneurship are read by millions of people every month. In 2015, he won Search Marketer of the Year from PPC Hero, Search Engine Land, and the US Search Awards.
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Larry Kim
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.
CMC Speaker
Keynote: Nancy Harhut
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When you make a choice, it’s a deliberate decision, right? Well, not so fast. Brain science research says that’s not always the case. (In fact, three studies that involve wine, homes and headache remedies will blow your mind!).
The truth is, very often people just default to hardwired behaviors without really thinking about them. These default behaviors cover everything from what we read, to whom we trust, to when we buy. But if you’re a savvy marketer, you can use these automatic responses to your advantage.
Discover how neuroscience secrets can:
• Get your message noticed and remembered
• Convince people to take the actions you want them to take
• Prompt people to pay your asking price
See why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.
The truth is, very often people just default to automatic actions without really thinking about them. These actions include what to read, when to share, and who to trust. And this means that marketers’ well-crafted messages – our emails, blogposts, landing pages, websites, etc. – might be ineffective. Because people don’t make logical choices, they react reflexively.
However, when marketers strategically factor in the decision defaults people rely on, we improve our success. We increase the likelihood that people engage with our content … and respond to it. Discover why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.
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Nancy Harhut
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at nharhut@me.com.
CMC Speaker
Keynote: Jon Burkhart
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Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You’ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
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Jon Burkhart
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You?ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
CMC Speaker
Amplify Your Content Marketing by Publishing A Book in 90 Days
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You know you're an expert and authority on a topic, with passionate, insights and worldly wisdom to share. But crafting and marketing a book with your name on the byline is challenging, to say the least. That's where Chandler comes in, showing you how to create the kind of content every book needs, with a streamlined 90 day book creation process that you'll learn to deliver the information readers want and need, with a book that will transform your career, and business. Best of all, learn the secrets to amplify and monetize your content marketing efforts, in remarkable ways.
Come with pen and paper and learn....
-- Conquer the fears, challenges and limiting beliefs that stop you in your tracks
-- Shortcut the time required to create and publish a quality book that earns top reviews
-- Leverage your community to amplify your reach and boost your authority
-- Publish your book in 90 days with a proven model for success
-- Get your book to right people at the right time to maximize the return on your time
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Chandler Bolt
Chandler is the author of 6 bestselling books including ?Book Launch? and his most recent book titled ?Published.?. He?s also the founder & CEO of Self Publishing School, the #1 online resource for writing your first book. Through his books, training videos, and Self Publishing School, he?s helped thousands of people on their journey to writing their first book. Chandler was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. While his friends were off searching for jobs, he was out starting businesses. He began early (age 11) by selling his personal snacks at scout camp and, by age 17 he hired his friends to help him operate his landscaping business that earned him $10,000 for college. All in all, by age 20 he started and ran over $320,000 in businesses. During this time, he taught other college students to run their own successful businesses and received the "Entrepreneur of the Year" award from Young Entrepreneurs Across America. Chandler now speaks to students across the country teaching them the lessons he's learned as a young entrepreneur and encouraging them to take the entrepreneurial leap.
CMC Speaker
LinkedIn: The Most Up-to-Date Hacks for Paid Advertising
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The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads with massively converting campaigns with any-size budget— all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment.
In this session, you’ll learn all of this that you can put to work pronto:
— What’s new and what’s next with LinkedIn Ads
— Tips to ace your strategy before you pay to play
— Hacks to save money and pinpoint qualified leads
— When to opt out of Ad campaigns that don’t convert
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AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world?s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
Panel: What's In Your MarTech Stack?
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Join Neal Schaffer and three panelist that'll review and discuss the the MarTech Stack used by the pros on the panel to create the type of content that moves big mountains with small budgets, saving tons of time and expense along the way. After a quick review of each panelists stack, we'll open up the Mic for any and all to ask questions.
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Jon Wuebben
Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB?s. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, ?Future Marketing: Winning in the Prosumer Age?. Jon?s 2012 book, ?Content is Currency: Developing Powerful Content for Web & Mobile?, has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.
CMC Speaker
Cutting Edge SEO for 2019 - The 10 Things You Need to Know
Searchers and search engine algorithms are getting smarter and more sophisticated. New technology and search engine algorithm updates are moving at lightning speed. Is your website up-to-date with the latest SEO tactics and technology? Explore the things that are negatively impacting most sites and learn about some of the most recent SEO tactics that can help your website rank better in the search results.
Arnie Kuenn | Vertical Measures
Arnie Kuenn is the CEO of?Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book,?Content Marketing Works, with his son Brad.
CMC Speaker
Panel: Advanced Content Optimization Strategies
Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics? How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?
Chris Silver | Argent Media | Vertical Measures | Nina Hale
CMC Speaker
Advanced SEO: Competitive Intelligence, Modern Scraping and More
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Melissa Sciorra | SmarterTravel, a TripAdvisor Company
Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
CMC Speaker
Battle of the Searches: What Motivates Customers Across Major Sites
70% of Searches don’t happen on Google or Bing. They happen in the search bar of individual sites all over the Internet. If you tap into the searches on Amazon, Facebook, YouTube, Reddit, Yelp and Etsy, you can deliver content that people are scrambling to consume.
Attend this session to learn how to...
- Hack search analytics and behavior patterns on popular sites
- Snag real-time customer search behavior data with next-gen tools
- Improve marketing strategy with deeper insights to what buyers really want when buying products and services
- Rethink which sites/brands to tap for fresh ideas to achieve goals
Mike Roberts | SpyFu
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors? AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
CMC Speaker
How to Build an SEO Magnet that Drives Free Traffic, Leads and Sales
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Your content is competing for attention against the ever-growing avalanche of articles, videos, and podcasts published every second of every day. Getting free traffic from search engines like Google is a big challenging. Until now. It all starts by creating content that truly deserves attention. And that requires a bit of research developing an SEO magnet. In this session, you'll learn how to build an SEO Magnet that generates free traffic, drives leads and generates revenue, again and again. And you'll learn the "Zero Page" process perfected over the years with multiple brands and clients.
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Russ Henneberry | Modern Publisher
Russ Henneberry is the founder of Modern Publisher, a community of professional content creators and expert digital marketers ready to lend you a hand. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
CMC Speaker
Data: 10 Tips to Get into the Brains of Your Site Visitor
Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating optimized content for conversion and an overall better user experience is gaining a deeper understanding of your site visitor and the reader of your content. In this session, we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants, and behaviors in order to create better content and a better website experience.
In this session you will learn
- How to conduct better qualitative research to extract useful information
- Identifying the big “ask” and question of specific visitor behavior you want to uncover
- How to build a story and timeline to understand how/what visitors use your product or service for
- How to use that information to create a better website experience
Ayat Shukairy | Invesp
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of ?Conversion Optimization,? an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
CMC Speaker
Conversion Boosters for Emails and Blogs
You’re probably spending a lot of time on your blog, and sending out to lots of emails these days. Yet your open and conversion rates are still stuck in the sand, unable to improve despite numerous experiments. Attend this session to change all that, with two shepherds offering advanced hacks and tactics to achieving exponential marketing growth with just a few small fixes that can make a big difference. Learn the latest email strategy and techniques that won’t break the new law, but will deliver a boost in conversion. And explore what it takes to transform your blog into a lead generation machine, converting more browsers to buyers, pronto.
Meghan will offer the latest blog tactics to…
- Boost conversions 3X with the right CTA's placement
- Double traffic with secret on-page SEO elements
- Improve performance with apps and integrations
Jessica will open your eyes (and more emails) with advanced tactics like...
- The mathematical impacts of cutting a 1/3 of your email list
- The 4 biggest things marketers can do to boost inbox placement and bottom line
- A/B tests in email that actually drives results
Jessica Best | Barkley|Hq Digital
Jessica is a self-admitted numbers nerd. She?s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
Landing Pages: 7 Tips to Never Boost Conversions
Landing pages are essential, but if you try to wing it, you’re likely to end up with a dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert!
There are two kinds of user tests: active tests and passive tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.
Justin Rondeau | DigitalMarketer
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
CMC Speaker
Advanced Planning: Performing a Content Audit with Scoring
Sure, your content is rolling out consistently. But maybe time for a content audit and change of direction that could improve faster migration through the customer's journey. The challenge is learning how you can make modifications that will bear more fruit across the board. Attend this session to learn an advanced method to create a content scorecard that analyzes the quality and quality of content you need to boost momentum. Only then can you pinpoint the weaknesses in optimization for readers and appeal for the search engines. And deliver on content goals.
Attend this session and learn how to...
- Perform a Content Audit Effectively.
- Create a Must-Have Content Score Card .
- Map Content to the Customer Journey Stages.
- Assemble the Data in a Content Plan.
- Put the Scoring to Work in a Practical Plan.
- Implement an Ongoing Content Optimization Program.
Lindy Roux | Tendo
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.
CMC Speaker
Building the Brand Newsroom from Scratch
For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information. Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, two panelists will offer a few tips and advice on how to get started and get the "stories" flowing and budget going for funding. Followed by questions from attendees on challenges transforming your business into a publishing machine that attracts leads and customers in droves.
Learn these fundamentals that for the base camp for questions:
- Start with the “what”: your audience, message, voice, style, distribution
- Find the “who”: your blend full-time staff and/or freelance talent
- Master the “how”: putting it all into practice to deliver on goals
Margaret Magnarelli | Morgan Stanley|Lola.com
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI?s Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist?most recently executive editor at Money magazine.
CMC Speaker
Design for Trust: Find Strength in Vulnerability, Voice, and Volume
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How do you earn the trust of your customers, readers, and fans when facts are out—and what “feels right” wins? Mass media and our most cynical memes say we live in a post-fact era. That idea undermines any marketing that promotes ideas, products, services, or politician… and it tracks with trends in social media: our customers turned away from experts and big brands to let “people like us” influence choices instead. But we’re popping those filter bubbles. Now consumers turn inward for the truth—and by embracing vulnerability and designing for empowerment, the smartest organizations meet them there.
Drawing on lessons from America’s Test Kitchen, Crutchfield, GOV.UK, and Volkswagen, we’ll discover tactics of content strategy and design to foster trust, build rapport, and increase loyalty:
- Uncover how to address cultural predisposition in public health, cause marketing, and socioeconomics
- Lean into vulnerability by learning to “prototype in public”
- Discover how voice allows companies to evolve without alienating an established base
- Learn how to shift between longform vs. bullets to determine “enough” content to do the job
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Margot Bloomstein | Appropriate Inc.
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
CMC Speaker
13 Surprising New Ways To Attract Eyeballs and Action
How do you get today's multi-device, multichannel, information- overloaded consumers to behave the way you want them to? Tap into the latest techniques that successfully drive readership and response today. Discover surprising new ways – fueled by the latest brain science findings -- to create content and marketing messages that increase your effectiveness. See numerous in-market examples that reveal exactly how to phrase headlines, subject lines, content titles, etc. to increase engagement and action. And leave with easy to apply tactics that immediately improve your content.
Learn these 3 key takeaways and more:
- Gain a treasure trove of actionable techniques you can use as soon as you leave the conference.
- Tap into decision science secrets that impact what people read, whom they trust and when they buy.
- Discover new copy and art tactics that get even stubborn targets to engage.
Nancy Harhut | HBT Marketing
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at nharhut@me.com.
CMC Speaker
Apply Neuroscience to Double Your Engagement and Conversion Rates
Your audience’s actions are driven by the subconscious. But learning to create content that taps that reality can be challenging. Until now. Learn the core neuroscientific principles that are the driver for better conversions. And start crafting better online content that connects more directly with the target audience, and engages them more deeply for the long haul. From attracting attention to deepening engagement, you'll learn to improve your content and copy, and make it more persuasive, more memorable and more effective.
Learn how to...
- Apply behavioral analytics to content creation.
- Create more compelling content that drives action.
- Transform your website, blog and other digital assets.
- Apply 10 brain science-based strategies for better marketing results.
Tom Shapiro | Stratabeat
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro?s book ?Rethink Your Marketing" is available on Amazon.com.
CMC Speaker
Planning Master Guide: Tips, Tactics, and Tools for Content Marketing Success
It's not easy to develop the steady stream of quality content you need to engage readers, drive traffic from the search engines, and deliver marketing performance. Until now. Learn the time-tested tactics for how to improve content quality, decrease the amount of time needed to produce optimized content, and double the likelihood your content will deliver the ROI for your time, and money.
Attend this session and walk away with all this, and more:
- Master template to improve/speed up keyword research.
- List of essential tools to help with content creation.
- Deep dive into a few AI tools to help with content creation.
- Tactics to put data to work to produce audience-centered content.
- Better understand the human decision algorithm.
Paxton Gray | 97th Floor
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
CMC Speaker
Scale Your ABM Success with Personalization
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size and helps focus marketing efforts where they can have the largest impact. However, most marketers learn quickly that measurable ABM success isn’t as simple as doing the same programs you already run, pointed towards a new set of accounts. Instead, Instead, it increases the requirement for personalization and tight alignment with outbound calling teams. In this session, we’ll explore the role personalization plays in mastering ABM outreach for maximum impact.
By the end of this session, you'll be able to:
· Identify which communications must be personalized
· Consider which triggers should be used to automate personalization prompts
· Leverage your outbound calling engine to drive up conversions
Samantha Stone | Marketing Advisory Network
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She?s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
CMC Speaker
Personalization: Using Customer Data to Scale Campaigns
Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers insights and transform that data into personalized emails at scale.
Buckle up and learn how to ...
- Acquire data so that it's ready to use in marketing and sales.
- Use data to determine the content of your email marketing.
- Use data to determine the timing of your email marketing.
Jessica Best | Barkley
Jessica is a self-admitted numbers nerd. She?s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
How Music can Shape Perception, Builds Fans and Drive Marketing Goals
Music captivates our attention, to the tune of an average 35.7 hours per week. And brands are catching on, spending billions to explore how music can augment a story, shape perception, motivate action, boost loyalty and propel the brand in exciting, powerful ways. Turns out it's not only established brands that are making a loud noise to attract attention, augment stories and delivering on marketing goals. Small business is joining the dance floor too. Learn how you can write the script for success by creating, curating and integrating music into your content marketing plan.
Attend this session to learn how to...
- Create sonic identities & brand anthems.
- Amplify brand campaigns, assets and messaging.
- Boost engagement with podcasts and live-stream.
- Curate new releases and new artists.
- Develop Playlist s for targeted audiences.
- View Music as editorial content.
- Integrate e the right music into videos.
- Tap live music events for brand plays.
- Contract artist partnerships.
Joe Belliotti | NOISEGATE
Joe Belliotti is an industry recognized leader at the intersection of music, audiences and brands. As Head of Global Music at The Coca-Cola Company for 8 years, his work amplified dozens of campaigns including the FIFA World Cup, Olympic Games, Share a Coke and a Song, and Product (RED), He also architected strategic partnerships with Spotify, and created numerous podcast and a live streaming series. Previously on the agency side with Brand Asset Group and in the music industry with Maverick Music.? ?In 2018 Joe launched NOISEGATE a marketing firm at the intersection of brands, technology, music and audiences and co-founded The Music Division, an outsourced music division working with brands and agencies. In 2019 co-created ?Decoding the Music Experience? podcast, a new series in partnership with Advertising Week / AW360.? ?Joe has been recognized multiple times by Billboard Magazine on their Power 100 list and Billboard?s Branding Power Players List and featured in industry press such as Variety, Forbes, The Economist, Inc., , Ad Age, Ad Week, Brand Channel, The Drum.
CMC Speaker
Stories for the Win: The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy
Content marketers have long assumed that great stories help build relationships with consumers, without knowing why or how. Until now. In this high-energy session, you'll learn the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure content success. Dive into storytelling techniques that spike empathy, attention, and purchase consideration in our brains. And surface with case studies from the most innovative brands on earth. Best of all, you'll have an opportunity to participate in a live neuroscience experiment, a first-of-a-kind.
Attend this content marketing session, and learn all this and more...
- The new neuroscience of storytelling and how stories impact our brains.
- How stories build connections and drive purchase consideration.
- The 4 elements of stories that make our brains light up.
- Techniques for measuring and optimizing the effectiveness of your content.
Joe Lazauskas | Contently
Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.
CMC Speaker
How (and Why) to Write a Business Book
A business book is the most powerful form of content marketing. Publishing a book could catapult your career and confirm your status as a leading expert and authority. But without a recipe for success, the process will suck up your time and energy, and then fizzle rather than skyrocket on launch. Attend this session to learn the systematic way to improve your chances of success and start acting like an author. From the author of 6 books -- and midwife to countless others.
- Learn the fundamental book publishing roadmap that's required for success.
- The one question that determines if it makes sense for you to write a book.
- How to research, structure, and write a book your audience can't resist.
- The tradeoffs in traditional publishing, self-publishing, and hybrid models.
- Book promotion secrets from successful authors.
Josh Bernoff | Monumental Shift
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it ?a Strunk and White for the modern knowledge worker.? He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
InstaBrain: The New Rules for Marketing to Generation Z
Move over Millennials, there’s a new kid in town.
Today Generation Z (ages 13-24) outpace Millennials by 3 million. They represent 40% of consumers and $44B in direct buying power, wielding their mighty influence on every other generation, in every industry. But marketing departments are still focusing on Millennial research and are missing the gigantic potential of Generation Z. Turns out you need a completely new type of marketing strategy for success. And you’ll learn the essentials in this session that’s packed with stories and videos direct from teenagers, offering insights on how this next generation of customers wants to learn, transact, and engage with brands like yours.
Attend this session to learn…
- Where Z’s go for different types of content.
- What draws them in.
- How they make a buying decision.
- What keeps them coming back.
- How to tailor your marketing strategy for this new generation.
Sarah Weise | Brilliant Experience
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
CMC Speaker
LinkedIn Video: Behind the Scenes of 4 Million Views
LinkedIn video has created a massive new channel for B2B marketers, with built-in targeting that is simply the best on the web. But developing new strategies and tactics to create, optimize, and distribute video content in this exciting new channel is challenging. Until now. Learn the proven methodology on how to attract millions of video views on LinkedIn, and how businesses and thought leaders can replicate the success.
Learn all this and more…
- What are the topics that work best for LinkedIn video?
- How to optimize video content for organic reach on the LinkedIn feed.
- How to build out an "executive marketing" program.
- The gear, equipment, lighting and more.
- The publishing frequency game plan that’s required for success.
Allen Gannett | Skyword
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the ?30 Under 30? lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.
CMC Speaker
Science of Color
Ever wonder why some marketing campaigns fail, and some succeed? Or why red lipstick is more popular in times in economic depression? Attend this session to change the way you think about color, light, and design in your marketing campaigns. Remove the guesswork by learning the science of color to supercharge your content marketing campaigns with counter-intuitive truths rooted in the latest neuromarketing.
Attend this session to learn….
- How a single orange pixel on Instagram "stopped the internet"
- Counter-intuitive color truths that you must know
- Secrets scientists use to hack human experience
- How to unlock the potential of color science to change your world
Ben Plomion | GumGum
Ben Plomion is responsible for brand management, integrated marketing programs and corporate communications at GumGum. In representing GumGum to the wider digital ecosystem, Plomion is a contributor to Forbes, Adweek and Adage, as well as a regular speaker at industry events like Advertising Week and OMMA. Before joining GumGum he held a variety of marketing leadership positions at General Electric, where he helmed the company?s global digital media practice. Plomion is a French native and a graduate of GE?s Experienced Commercial Leadership program and McGill University?s MBA program. He lives in Venice Beach with his wife and son, and is an avid surfer and skateboarder.
CMC Speaker
Do More with Less - Maximize Any Video Budget
Budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget. Join Mykim Dang, Director of Video at America's Test Kitchen, and Chad Lakin, VP of Shootsta North America, for proven tips on how to maximize your budget with simple tweaks to video production, resourcing, and technology.
Leave this session learning how to:
- Assess and identify the videos that are critical in your overall strategy and marketing campaigns
- Align your video production plans to your budget and content goals
- Identify the ways in which you can leverage a shoot day to create multiple pieces of content
- Evaluate when to use in-house talent and when to hire external resources
Come ready to brainstorm a piece you’re working on!
Chad Lakin | Shootsta North America|
Chad Lakin is VP of Shootsta North America, one of the world?s fastest-growing startups. Chad has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Chad?s overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths ? really. He?s heading up the US office to help bring the power of storytelling through video, to more brands and people around the globe. We?ve heard rumors that his appeal is infectious ? we warned you.
CMC Speaker
Video Step-By-Step Guide: Zero to Sixty in 50 Minutes!
You know video is the future of marketing and needs a spot on your marketing roster. But transforming your boring business into video stories that become marketing magnets seems out of reach. Until now. Learn how to hit the fast-forward button on all things video with step-by-step guide on what to videos to create, how to create them and how to market them to hit the performance goals in creative, affordable ways.
Attend this session to get all this and more:
- How to take your boring business and stand out online.
- Stats and data that will help you secure funding.
- What videos to start creating and why.
- Which platform to select with so many choices.
- Quick punch list on low budget video production essentials.
- Coaching tips and advice to get started and keep going.
Desiree Martinez | All In One Social Media
CMC Speaker
How to Create Addictive Email Content and Campaigns
Email marketing is more effective than ever. The world's most successful companies rely on it. And you should too! Yet, the inbox is a crowded place. To stand out, you need to create content your subscribers can’t resist. In this session, you’ll learn how to use strategies from today’s top marketers to write emails that will get your audience to open, click, and convert.
Learn how to transform your email content and campaigns:
- Discover how long your email content really should be.
- Learn a little-used trick to boost your open rates.
- Find out how to maximize your results with a few essential emails.
- See how the experts write irresistible subject lines.
- Study real-life examples of emails that get open rates above 60% and click-through rates above 30%.
Elisabeth Willits | AWeber
Liz is a content marketing expert who teaches more than 100,000 businesses and entrepreneurs how to successfully power their email marketing on a daily basis. At AWeber, one of the world's leading email marketing and automation platforms, Liz develops engaging content marketing campaigns, writes popular blog posts, creates free and paid courses and products, and produces high-converting landing pages. Over the past 5 years, she?s sent hundreds of emails to millions of subscribers. An email marketing fanatic, she?s constantly scouring the email data of the ?best of the best? to discover the secret behind the world?s top-performing email marketing campaigns.
CMC Speaker
Enterprise Tactics and Strategies for Video Marketing
Sure, YouTube’s base of nearly 2 billion monthly logged-in users is impressive. But, the 5.8 million new videos that were uploaded in the last 30 days are creating quite a mindshare traffic jam. Learn the latest, proven video SEO tactics that help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction. Discover how to craft compelling videos that entertain, inspire, educate, and enlighten consumers as well as boost the confidence of B2B buyers in key decision-making moments. Get in-depth guidance on crafting a successful content marketing strategy on YouTube, including how to measure your results and adjust your strategy accordingly.
If you are in charge of video marketing at a Fortune 1000 company or an agency, you should attend this session to learn from two YouTube gurus and video marketing experts how to:
- Optimize your videos for YouTube’s search and discovery system.
- Create great content that provides intrinsic value to your viewers.
- Use a YouTube video series to build your brand and market visibility.
- Evolve your content over time as your goals and opportunities change.
Greg Jarboe | SEO-PR|Perficient Digital
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O?Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He?s also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he?s a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He?s also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the ?berTube Brand Summit in New York City.
CMC Speaker
The Rise of Conversational Marketing: Why It's Everywhere and How to Get Started
The way that we have been doing sales and marketing was perfectly suited for a world that no longer exists. Today, buyers have all the power — and whoever makes it easier to buy — wins. That's why conversational marketing was created — to provide a real-time, personal buying experience that your customers expect today. With conversational marketing, chatbots use a 1:1 approach, resulting in a drastically shortened sales cycle that delivers on your marketing goals.
Attend this session to learn how to:
- Get started with chatbots
- Generate leads 24/7/365
- Craft targeted messages to connect buyers and sellers faster
Mark Kilins | Drift
CMC Speaker
Enough AI Theory: Here's How You Combine AI with Customer Data to Craft Content Strategy and Exceed Revenue Goals
Enough of the artificial intelligence theory. It's time to see exactly how AI can power content strategy, and forge a more predictable revenue stream. It turns out that the answers right in front of you, combining customer data with artificial intelligence to forge insights that can be used to create better content that will connect and engage readers and deliver on conversion goals. Sure, it's part science. But it's also an art form when you learn to take the data and craft content flex style for better engagement and results.
In this session, you'll learn all this and more:
- The types of customer data you now harvest
- How to use that data to create personas and creative briefs
- How to use AI to flex content style to engage readers
Marty Muse | Vennli
Marty Muse is the CEO of Vennli. He has 15+ years of experience in executive leadership, strategic planning and marketing/sales operations where he has held various leadership roles with several SaaS organizations. Prior to taking the helm at Vennli, Marty led Relevance, a digital marketing agency as CEO where he directed an exceptional team while delivering services to a who?s who list of Fortune 500 clientele including L?Oreal, Office Depot, FedEx, Macy?s, Sears, Humana, and New York Life and many tech companies such as Rackspace, Seagate, Intel, HP, and Intuit to name a few.
CMC Speaker
"Creating Engaging Video That Makes Fans ""Know"" and Trust You"
Video is now a driving force for marketing, customer success, and sales. But how can you create and use video in exceptional ways to truly connect with your audience, earn their trust and motivate them to share your stories and love you and your brand? Attend this session for insider tips from two video marketing pros that know how to create a video that can earn (or destroy) trust, and pave the way for influencers to like, share and love your work and help you achieve your performance goals.
Renee will cover all these tactics and how to's...
- Flex video content for different funnel stages and personas
- Align your personal brand and video work with your business/brand
- Develop an influencer strategy to build credibility for your business
Dan will reveal the must-do to-do's backed with data on how to....
- Build trust with video, especially live video
- Use data to change your strategy and repurpose content
- Turn video engagement into business results
Renee Teeley | Powtoon|GoToWebinar
Renee is the founder of Video Explained and co-host of the Video Marketing Value podcast. She has been named as one of the top voices to follow on how to use video content to engage and educate throughout the buyer?s journey. She previously served as part of the executive team at Powtoon and was the Global Director of Digital Marketing at Brightcove. She has also held positions at video technology companies such as Ooyala (acquired by Brightcove), LiveRail (acquired by Facebook), BitGravity (acquired by Tata Communications), and Kiptronic (acquired by Limelight Networks).
CMC Speaker
Writing Without Bullshit
Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing and stand out from the crowd -- and get more done, more quickly. In this session, you'll learn to:
- Get quickly to the point -- so people will read and act on your emails and blog posts.
- Say more with fewer words.
- Purge the toxic prose elements -- passive voice, jargon, and weasel words -- that make you sound like a wimp.
- Maintain a bold voice in collaborative writing environments.
Josh Bernoff | Monumental Shift
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it ?a Strunk and White for the modern knowledge worker.? He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Steal These 7 Content Strategies to Upend Your Milktoast Content Marketing
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What’s been working for you (and your time)
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What you can do away with in your strategy
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A plan on how to create a content marketing strategy for every part of your customer journey
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How to create repeat customers and loyal fans on the right platforms for your business
Lindsay Marder | Digital Strategy Boot Camps
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
CMC Speaker
Growth by Content: Driving Massive Traffic Without a Big Budget
It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch, or don’t have massive amounts of investment money that you can rely on?
In this session, Nadya shares the story of how Venngage went from 0 to 300k monthly blog visits, as well as all the wins and loses the company faced along the way.
You’ll learn how to:
- Build a high-impact strategy that requires little to no ad spend budget.
- Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once.
- How to start thinking about hitting multiple acquisition goals without putting in as much work.
- Which metrics to measure for content engagement, and why it’s crucial to scaling your traffic.
Nadya Khoja | Venngage Inc.
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.