by Content Marketing Conference | May 13, 2015 | Content Performance
Convert is a testing platform that allows you to set up unlimited experiments using three different testing types on your website. Test choices include the standard A/B test, which compares two or more different versions of a page against the original; the split-URL...
by Content Marketing Conference | May 12, 2015 | Content Creation
What started as a live blogging platform in 2008 has since blossomed into a full-blown content engagement platform that aims to boost your content marketing efforts. Its distinguishing feature is a focus on real-time content creation and publication, complete with...
by Content Marketing Conference | May 11, 2015 | Content Distribution
Outbrain is a content discovery platform that puts your content in front of audiences you otherwise might not reach. This content suggestion tool uses widgets on popular websites to offer videos, blog posts and slide shows to readers who have demonstrated interest...
by Content Marketing Conference | May 8, 2015 | Content Management
If you like your content management systems free, open-source and popular in Europe, you may want to take a ride with TYPO3. First created in 1997, TYPO3 has joined the ranks of Drupal, WordPress and Joomla as one of the world’s most popular content management...
by Content Marketing Conference | May 7, 2015 | Content Distribution
In the past 60 years, PR Newswire has grown into one of the largest network and business press release distribution sites. This paid content-distribution service helps businesses extend their digital reach — big-time. The site distributes press releases to more than...
by Content Marketing Conference | May 6, 2015 | Content Performance
This powerful and popular content performance tool gives you a rundown on analytics you may not have even known existed. These analytics are aimed at helping you better understand a customer’s thought process — or how customers go from passively searching your...
by Content Marketing Conference | May 5, 2015 | CMC News & Announcements
Will we see you in Las Vegas next week? Above is a video by Chair of The Content Marketing Conference; Byron White on whether or not metaphors are one of the secrets for marketing success! In the video Byron talks about the type of content that will...
by Content Marketing Conference | May 5, 2015 | CMC News & Announcements
Q. As an internet marketing speaker at the upcoming Content Marketing Conference in Las Vegas, you’ll be discussing “Creating Content with the Social X Factor.” How would you define the X factor? A. The Social X Factor is the intersection of your brand’s passion and...
by Content Marketing Conference | May 4, 2015 | Content Optimization
In-depth keyword research has been the name of the game for Wordtracker since 1998. Online marketers can use this convenient tool to discover prime keywords that people are using in searches, along with a rundown on the number of websites that are stocked with those...
by Content Marketing Conference | May 1, 2015 | CMC News & Announcements
Q. As one of the inspirational speakers at the upcoming Content Marketing Conference in Las Vegas, you’re speaking on the Seventh Era of Marketing. What were the other six? A. There are five formally identified eras of marketing and a sixth that’s generally accepted....
by Content Marketing Conference | Apr 30, 2015 | Content Creation
With more than 3 billion Internet users across the globe, there are potentially 6 billion eyes ready to pinpoint and ridicule errors in your online content. Decrease the odds of making mistakes with the help of Grammarly. This Web-based app can check your content for...
by Content Marketing Conference | Apr 29, 2015 | CMC News & Announcements
Q. Your topic as an internet marketing speaker at the upcoming conference in Las Vegas focuses on convincing the boss to invest in content marketing. Do you find it odd that some people still need convincing? Why or why not? A. I would only find it odd if I thought...
by Content Marketing Conference | Apr 28, 2015 | Content Creation
Media Shower provides clients with a steady flow of blog content along with promotional, link-building tools, with the overall goal of pushing you to the top of the search engine heap. The site says the content is written by professional journalists and edited for...
by Content Marketing Conference | Apr 27, 2015 | Content Planning
You could have the best content distribution and marketing strategies in the world, but they’ll amount to nothing if you ultimately fail to meet the needs of your target audience with the content itself. Ripenn can help you meet those needs and then some. This...
by Content Marketing Conference | Apr 24, 2015 | Content Optimization
You have your typical keyword search tools — and then you have SEMrush. This Web-based search engine optimization tool gathers enormous amounts of search engine results page data for up to 500 keywords across five of your campaigns, filling you in on the small details...
by Content Marketing Conference | Apr 23, 2015 | Content Creation
Since its launch in 2010, WriterAccess has exploded as the go-to marketplace for quality content from quality writers, earning a place on the Inc. 5000 list of fastest-growing companies. Unlike many other content-creation platforms, WriterAccess allows clients to...
by Content Marketing Conference | Apr 22, 2015 | CMC News & Announcements
Q. Conversions are a sizzling topic at content marketing conferences 2015, and that’s exactly what you’ll be discussing at the upcoming conference in Las Vegas. If you had to pick the top three elements that drive conversions, what would they be? A. Before looking at...
by Content Marketing Conference | Apr 21, 2015 | Content Planning
Content production is important and complicated. While some businesses think slapping together any content is helpful for their brand, the truth is: only great content that offers value to the target audience is going to boost the value of the brand. In order to...
by Content Marketing Conference | Apr 20, 2015 | Content Creation
In his book On Writing, Stephen King advocates for closing yourself into an office or closet daily, allowing no interruptions, and pounding away at a keyboard or laptop until your story takes shape. Unfortunately, what works for novelists and creative writers...
by Content Marketing Conference | Apr 17, 2015 | Content Creation
A good idea can evolve into something more, according to Mike Lewis, President of Kapost. In a podcast interview with Bryon White, Lewis discusses how Kapost got its start and how the growth of content marketing changed the expectations of customers seeking a...
by Content Marketing Conference | Apr 17, 2015 | Content Optimization
So much of the discussion about content marketing focuses on getting things right. But, what do you do when something is desperately wrong? You may know you have problems, but you need a system that identifies precisely where your website is failing. Before you can...
by Content Marketing Conference | Apr 16, 2015 | CMC News & Announcements
Some businesses take a cafeteria-style approach to building a content landscape. They pick and choose what they think will work for them, without a great deal of rhyme or reason to it. The smartest content marketers look for holes in their content landscape, to learn...
by Content Marketing Conference | Apr 16, 2015 | Content Creation
Let’s consider what “content marketing” means in the broadest possible sense: communicating interesting, useful information to get people interested in something useful. When you really look at the definition, any talk of the rise and...
by Content Marketing Conference | Apr 16, 2015 | CMC News & Announcements
Okay, maybe you’re not all that interested in gambling. So what the heck are you supposed to do with all that free time you’ll have on your hands after the Las Vegas conferences you’re planning to attend have ended? Here are five ideas to get you...
by Content Marketing Conference | Apr 15, 2015 | Content Planning, Content Strategy
Having a winning content strategy takes time, research and the right tactics that deliver. Knowing how to craft that strategy can help you direct traffic to your site and provide growth for your brand. What are the elements of a good content strategy? The elements are...
by Content Marketing Conference | Apr 15, 2015 | Content Creation
Delivering effective content is one of the most important elements of developing a marketing strategy. The content you produce drives your audience to engage with your site, social media and email campaigns to inform, persuade, educate and entertain. There are a...
by Content Marketing Conference | Apr 14, 2015 | CMC News & Announcements
Q. You are one busy guy! Your impressive bio lists you as president and co-founder of SEO-PR, an author, regular speaker at internet marketing conferences and staff member of Rutgers Business School. How do you manage to keep up with all of your responsibilities? A....
by Content Marketing Conference | Apr 14, 2015 | Content Strategy
Understanding how content fuels the foundation of your digital marketing strategy can have a significant impact on the success of your efforts. There are a few ways to strategically maximize your strengths which will improve your reach, generate more traffic and...
by Content Marketing Conference | Apr 13, 2015 | Content Distribution
With so many content pieces being developed for your target audience, it can become overwhelming deciding how to disseminate the information to the right demographic. Although your overall strategy should be designed to address every type of customer you may have,...
by Content Marketing Conference | Apr 13, 2015 | CMC News & Announcements
Owen leads the global quiz revolution. Before joining Qzzr, Owen founded and led Fit Marketing, one of Utah’s fastest growing companies. He’s also worked in sales and marketing roles at SpinGo, Digis and as the President of an international student exchange program....
by Content Marketing Conference | Apr 10, 2015 | Content Creation
Consider the title of this article – what does it say? Chances are it will contain tips on writing quality content, but it’s what’s in those parentheses that really kicks the mental motor into high gear. At a glance, you know that there are two other...
by Content Marketing Conference | Apr 10, 2015 | Content Distribution
Planning to attend the Content Marketing Conference is Las Vegas says something about you. It says you have initiative and want to develop a marketing strategy to create solutions that move your business forward. It also shows you want to be a native – who knew,...
by Content Marketing Conference | Apr 9, 2015 | CMC News & Announcements
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com the first international conference...
by Content Marketing Conference | Apr 9, 2015 | Content Creation, Content Strategy
Do you need every single penny that you can get out of your online marketing strategy? Conventional wisdom dictates the following: the more customers the better. But, is this always an effective online marketing strategy, or are there times when you’d be wiser...
by Content Marketing Conference | Apr 8, 2015 | Content Distribution
In order to make your online content shine like the sun, focus on verbiage preparation instead of tossing in random blog posts, tweets and how-to articles. A well-planned method of attack for content involves six steps, all achievable with online marketing tools....
by Content Marketing Conference | Apr 8, 2015 | CMC News & Announcements
Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. where she helps companies with complex sales use persona-driven digital strategies and content marketing to turn prospects into buyers and customers into advocates. She’s also...
by Content Marketing Conference | Apr 7, 2015 | Content Creation, Content Strategy
The sweet spot of content shifts with every Google update, every layout change, every shift in demographic direction. Finding a consistent starting point can be difficult, but establishing a framework is invaluable for encouraging visitors to frequent a site, as well...
by Content Marketing Conference | Apr 6, 2015 | Content Creation
“Getting the word out” isn’t really a great marketing strategy. In the era of over-saturation, getting the right word out to the right people is what counts. For a time, it was an effective marketing strategy to flood the web with low-quality,...
by Content Marketing Conference | Apr 5, 2015 | Content Optimization
Your marketing outreach should cover multiple channels, but their level of connection is as important as their individual content. Interlinking between social media platforms, supporting informative articles with how-to videos and providing a rich content experience...
by Content Marketing Conference | Apr 4, 2015 | Content Creation
Well-written content should be like a trading post in the middle of a long, lonely stretch – frequent travelers should be able to find it easily, and curious newcomers should find it interesting enough to check out. If you are only writing to appeal to one of...
