8 Content Distribution Strategies from Content Marketing Masters
Sure, the content you create is important. But so is where you publish it. With so many channels staring you in the face, it can seem impossible to choose.
Here’s the thing:
Not all content needs to do all things at all times.
In fact, it shouldn’t. You instead need to determine which channels best align with your message and your brand. That’s exactly the type of info you’ll get at this year’s Content Marketing Conference.
#CMC2021 delivers a double delight, with on-demand learning you can start immediately, along with brand-new sessions running from April 27 to 29.
Don’t miss the content distribution lineup on Thursday, April 29.
Content distribution sessions run from 9 a.m. to 12 p.m.
Top content distribution masters are raring to go, ready to get you up to speed on the latest and greatest industry tips.
AJ Wilcox: Crushing It on LinkedIn
AJ Wilcox | LinkedIn Advertising Consultant and Evangelist | B2Linked
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As an official LinkedIn partner, the agency manages some of the world’s most sophisticated advertising accounts worldwide. He’s a ginger and triathlete. He and his wife live in Utah with their four kids, and his company car is a wicked-fast go-kart.
Session: LinkedIn Ads: The Difference Is in the Quality
LinkedIn Ads are the best way to reach your ideal B2B audience, but they’re unapologetically expensive—which makes your job as a marketer much harder. Attend this session to learn the approach for paid advertising success on LinkedIn.
Learn all this, and a lot more:
- Tips to target your ideal audience.
- Strategies for creating the CTAs that convert.
- Pros and cons of each of the various ad formats.
Neal Schaffer: Influencer Marketing Insights
Neal Schaffer | Digital & Social Marketing Speaker, Consultant | NealSchaffer.com
Neal Schaffer is a leading authority on helping businesses through their digital transformation. He does this through consulting, training, and assisting with the execution of social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyväskylä (Finland). He’s been invited to speak about digital media on four continents in a dozen countries and has authored three books about social media.
Session: The Latest on Influencer Marketing
More details coming soon!
Dennis Yu: Facebook Ads That WORK
Dennis Yu | Chief Technology Officer | BlitzMetric
Dennis Yu is CTO of BlitzMetrics. He’s an internationally recognized lecturer in Facebook marketing, with features on National Public Radio, TechCrunch, Fox News, and CBS Evening News. He has likewise spoken at dozens of venues and counseled the Federal Trade Commission on privacy issues for social networks. With an educational background in finance and economics, he’s held leadership positions at Yahoo! and American Airlines.
Session: Facebook: The Latest Tactics for Paid Amplification
Attend this session to learn the latest tactics, tips, and techniques for paid advertising success on Facebook.
Learn all this, and more:
- Tips to ace your strategy before you pay to play.
- Hacks to save money and pinpoint qualified leads.
- When to opt-out of ad campaigns that don’t convert.
- How to leverage the newest updates.
Tyler Lessard: Top Video Marketing Lessons Learned
Tyler Lessard | VP Marketing | Vidyard
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he’s spent more than six years immersed in the world of B2B video and content, helping to define and share industry best practices. A frequent speaker and author, Tyler loves to travel. He’s a proud father of four and a big fan of “Westworld” and “Stranger Things.”
Documentary Films, Interactive Demos, and Episodic Series: Lessons Learned From the Top B2B Video Marketing of 2020
Video has come a long way from its roots in advertising and social media. In 2020 we saw the explosion of video in B2B marketing, not just for webinars and virtual events, but as a new content marketing format for impactful storytelling, educating buyers, and creating a more emotional connection with online communities. Discover today’s top trends in B2B video and how award-winning marketers are using the medium to succeed.
Attend this session to learn:
- How top marketers use creative storytelling and series-based video content.
- How video techniques capture the imagination, and demand, of online audiences.
- What makes video the perfect medium for today’s B2B marketing landscape.
Larry Kim: Capture Attention on Instagram
Larry Kim | Founder and CTO | WordStream
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly 1 million visitors every month. He’s also a columnist for dozens of publications.
Session: The Latest on Instagram Marketing
More info coming soon!
Giselle Ugarte: Scoring on TikTok and Clubhouse
Giselle Ugarte | Founder and CEO | Action-Forward
Giselle Ugarte is the founder and CEO of Action-Forward. Her company coaches and supports forward-facing influencers, entrepreneurs, and thought leaders, helping them use the power of social media to launch new revenue streams, amplify messages, and attract meaningful communities. TikTok recognized her as one of the Top 100 Women to Watch in 2021, and she’s been featured in “Adweek” and “Business Insider” for her work on Clubhouse. She has a collective following of more than 500,000 worldwide.
Session: The Latest on TikTok Marketing
More info coming soon!
Session: The Latest on Clubhouse Marketing
More info coming soon!
Chip Edwards: “Alexa, Help Me Sell Things”
Bio info coming soon!
Session: The New Content Distribution Platform: Smart Speakers
Whether you create text, audio, or video content, you’ll soon want your audience to be able to just ask for your content—and get it. Both Amazon and Google have made a way for you to publish your brand (and your content) on voice assistants. The same way you register a domain name on the internet, you’ll want your own invocation name on voice assistants. Whether you love ’em or hate ’em, smart speakers like Amazon Alexa are being used by millions every day. Learn how to become an early adopter of this new content distribution platform.
Attend this session for:
- A rundown on the invocation name, which is how you converse with and deliver content directly to your audience.
- Examples of brands currently using voice assistant technology to deliver content.
- Tips for making voice assistant technology work for you.
Marlon Doll: Super-Size Your Success on YouTube
Marlon Doll | Founder, Video Marketing Strategist | Vireo Video
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He’s a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. He also produces and hosts a weekly healthy cooking show called “Bachelor on a Budget,” which has grown organically to more than 40,000 subscribers with 200,000+ views per month.
Session: How to Win Big With YouTube Marketing for Your Brand
Register for #CMC2021 Now
Content distribution is just one of the six tracks at this year’s conference. And the three-day extravaganza is only one part of the deal.
In addition to three days of brand-new sessions, your registration gets you instant access to recordings from past conferences—and our Content Strategy Certification program. Increase your know-how. Grow your audience. And get the right content in front of the right people at just the right time.