Every brand knows they need video, but getting started with video and consistently producing quality, relevant video content is easier said than done. CMC’s video experts – Renee Teeley, Justin Andrews, Meaghan Corson, Tyler Lessard, and Glenn Hughes – show you how it’s done with a number of helpful sessions that cover everything from planning your videos and finding the right topics and content to cover to producing effective videos that convert, even on a budget.
Below, we’ve put together a quick recap of each session so that you can easily find the sessions that will help you most. In these sessions, you’ll find some tactical tips that you can start putting to work for your business today.
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If you haven’t registered yet for CMC 2020 Digital FREE, you can still access the 2020 sessions and our archive of content from CMC 2017-2019 for free until May 31st. Just register here.
How to Grow Your Personal Brand to Build Your Influence and Gain Credibility
Building your personal brand is about finding ways to serve others, and it doesn’t have to feel gross or smarmy. Whether seeking clients or a new job, personal branding opens new doors and helps you to reach more people. Finding your specific niche is best done by identifying the intersection between your passion, market opportunities, and skill set. Then, you’ll want to consider how you want people to feel about your personal brand. In How to Grow Your Personal Brand to Build Your Influence and Gain Credibility, Renee Teeley discusses how you can get started building your personal brand, determine the right niche, and creating a feeling and experience with your personal brand. You’ll also learn how to leverage a video series to reach your target audience, get your first speaking opportunity, and even find industry professionals for collaborations.
Creating Authentic Content to Build Your Brand
You don’t need a big production company to create great online videos. The key is to move away from transactional content that’s disconnected from your audience to more authentic video content that reflects your culture, mission, and values. In Creating Authentic Content to Build Your Brand, Justin Andrews shares his secrets to finding authenticity through curation, experimentation, and ideation with your team – which is the foundation of a great video that performs. In this session, you’ll learn how to understand what your customers want and curate more compelling stories for this audience. You’ll also find out how to filter for the fascination with stories and turn those stories into compelling video content.
Ignite Your Personal Brand with Video
It’s challenging to bring your personal and business brand together in your marketing videos. You need to balance selling with authenticity. In Ignite Your Personal Brand with Video, Meaghan Corson helps you pinpoint video production pain points and best practices to help you bring it all together. After this session, you’ll be able to create effective video content because you’ll know the 3 keys to being great on camera, understand how to create results-focused videos, and have a video content planning template that will help you map out your strategy. This session is for content creators, video makers, agency professionals, and influencers who want to learn how to fill their content calendars with amazing video content while adopting a flawless video workflow.
6 Proven Ways to Use Video to Level-Up Digital and Content Marketing
Not sure where to get started with video or how video really fits into the B2B buyer’s journey? If you want to evolve your digital marketing, thought leadership, and audience engagement programs, you’re going to need to leverage the superpowers of video. Luckily, Tyler Lessard of Vidyard knows a lot about that. In 6 Proven Ways to Use Video to Level-Up Digital and Content Marketing, Tyler helps you better understand how you can use video to engage, education and convert B2B audiences. You’ll walk away from this session with a clearer understanding of the sweet spots for video marketing in B2B marketing, practical ideas for where to start and how to evolve your video content strategy to maximize ROI, and how to make video an impactful part of digital, social, content, and demand gen marketing programs.
Smartphone Video: Low Budget and High Performance
It’s no secret that video is a great way to reach your audience in the busy digital marketplace. But not every business has the resources to invest in full-scale production. Fortunately, you don’t have to have a big production budget to create effective video content. In Smartphone Video: Low Budget and High Performance, Glenn Hughes shows you how to put the power of smartphone video production to work for your business in a more authentic and believable way at a fraction of the cost. In this session, Glenn will share topics to get started and make you the hero of your video, secrets for planning that will make a big difference, and tips to overcome anxiety and nervous energy. As a bonus, you’ll also get some suggestions for low-budget gear that will help you achieve high-quality production.
Get Your CMC 2021 Tickets
Do you like what you’ve learned at CMC 2020 Digital so far? Well, there’s a lot more where that came from. Tickets are on sale now for CMC 2021 in Boston for the lowest price of the season. If you’d like to continue to get access to the CMC Digital portal until next year, it’s time to register for CMC 2021.
We’ve got registration options for everyone. If you’d like to join us in Boston, you can purchase a conference pass, workshops only, or the All Access Pass for access to all 3 days of the conference. If you’d rather attend from home, we’ve got a Digital All Access option that gives you access to the CMC 2021 keynotes, workshops, sessions, and comedy keynotes – launching next April.
As a CMC 2021 ticket holder, you’ll also get on-demand access to our workshop webinars throughout the year. These 3-hour deep dives will cover all things content strategy – content planning, creation, optimization, distribution, management, and performance. In these comprehensive sessions, you’ll see some of your CMC favorites alongside brand new presenters who are excited to share their insights with you.
If you’re interested in registering for CMC 2021 at our lowest prices for the year, visit our registration page for more information. And remember, your free trial period for CMC 2020 Digital ends on May 31st! (And so do our deals on 2021 registration.)