by Content Marketing Conference | Apr 12, 2018 | CMC News & Announcements
We’re all lucky to have award-winning digital marketer Jill Grozalsky on hand at #CMC18. As an expert in personalization, user segmentation, and testing, she’ll share her best practices for developing comprehensive marketing strategies that deliver results—and keep...
by Content Marketing Conference | Apr 12, 2018 | CMC News & Announcements
If anyone can “convert” you to the wise ways of online content marketing, it’s Tim Ash. He’s the head of a wildly successful strategic conversion rate optimization agency and author of two best-selling books on landing page optimization. Among his oodles (that’s a...
by Content Marketing Conference | Apr 11, 2018 | CMC News & Announcements
We know, we know. There’s going to be so much action happening within the walls of the Westin Boston Waterfront May 2-4—at the Content Marketing Conference, of course—but what if you want to check out what’s on offer outside of the hotel? We’ve prepared a mini...
by Content Marketing Conference | Apr 10, 2018 | CMC News & Announcements
Arnie Kuenn is about as close the personification of content marketing as you can get. It’s not just his three decades’ worth of entrepreneurial and digital marketing expertise, his status as award-winning author and world-renowned speaker, or even his claim on the...
by Content Marketing Conference | Apr 9, 2018 | CMC News & Announcements
Niki Vecsei Harrold descends on this year’s Content Marketing Conference to talk about what it takes to drive digital and branding transformation across a large organization that’s been around since 1904. As Transamerica’s Director of Communities Strategy and Social...
![Sharpen Your Art, Comedy, and Science [Content Marketing] Skills at #CMC18](https://d3dfov0677tv0v.cloudfront.net/wp-content/uploads/2018/04/ArtComedyScience-1-400x250.jpg)
by Byron White | Apr 7, 2018 | CMC News & Announcements
As we like to say, we don’t need a heavier hammer for success. We need sharper nails. We’ll do some nail sharpening, all right. And while we’re at it, we’ll put some new tools in our content marketing tool chest so we can take the art, comedy, and science of content...
