Ever since digital marketers, and those who cater to them, realized the value of the mountains of digital user data that is being accumulated every single minute of the day, we have been striving to put it to good use. But until analytic tools like AI started to become practical, dealing with all that data was more like gambling than it was a science. Fortunately, that is all changing. Thanks to professionals like the ones we’ve been fortunate enough to wrangle up for this year’s Content Marketing Conference, understanding and leveraging all that information finally becomes manageable via content intelligence.

Of course, content intelligence can also be done to an extent through simple strategy without AI. Our speakers will discuss these more traditional methods as well.

Enough AI Theory: Here’s How You Combine AI with Customer Data to Craft Content Strategy and Exceed Revenue Goals

Presented by Marty Muse, CEO of Vennli, this 55-minute session will focus on practical ways you can get artificial intelligence to work in a realistic way with user-generated data. Marty has discovered that the answer has been right in front of us all this time! It’s just a matter of mastering the art of mixing these two powerful resources.

The Core Processor: AI Powered Marketing Methodology and Technology

In this 55 minute session, you’ll learn about how technology has disrupted our concept of the customer journey and how to evolve your approach to adapt and overcome. Harvest the insight and power of big data, achieve clarity on how tech can be best employed to capture and influence buyers.

In this session you will gain the following insights on AI methodology and technology:

  • Understand AI, the blockchain, the Internet of Things, and machine learning from a practical standpoint
  • What types of technology are being deployed for marketing personalization and WOW at scale
  • Learn how to sell AI investment to management teams and clients
  • Learn what software integration apps can help your business to scale
  • Hints on how to optimize IT infrastructure for better scalability

Advanced SEO: Competitive Intelligence, Modern Scraping, and More

These days, coming out ahead in the race to out-research, out-web-scrape, and altogether out-maneuver other marketing teams is the key to success. In this session, you’ll learn how to do web scraping better, faster, and stronger than your competition for superior data- and better customer intelligence.

Lead by Melissa Sciorra, Sr. Manager at SEO SmarterTravel, this session will enable you to gain insights into:

  • Key webpage elements to be extracted for research
  • The best discovery tools to quickly discover optimized topics, tags, and titles
  • Using advanced web crawlers to fuel research
  • New content analysis tools to predict the Big Five personality characteristics
  • A sneak peek at new tools for advanced SEO

Personalization: Using Customer Data to Scale Campaigns

Marketing and data are no longer just an idea and a resource- they are one and the same. In this session, Jessica Best, Director of Data-Driven Marketing at Barkley, will explain how gathering, analyzing, interpreting, and using data enables marketers to create relevant intel on prospects. She will explain how targeted email campaigns can be made easier and more effective in using these resources.

You’ll come away with understanding about:

  • How to acquire ready to use data for marketing and sales
  • The ability to leverage data to ascertain the content of your email marketing responses
  • How to employ data sets to determine the proper timing of your email marketing efforts

 

Content Marketing Conference is all about helping business leaders achieve their digital marketing goals. Join us in Boston this April!

 

DL M has 21 years of professional writing for print and online media and has 10+ years experience as a freelance fiction editor. He’s a content creator for major corporations covering all topics for a wide range of industries, specializing in white papers, research, news content. His specialty subjects include: current events, marketing, analytics, personal development, leveraging social media, SEO, business development, cloud computing, language, and politics.

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