Enough AI Theory: Here's How You Combine AI with Customer Data to Craft Content Strategy and Exceed Revenue Goals
April 18, 2019, 10:30 am (40 Min)
Enough of the artificial intelligence theory. It's time to see exactly how AI can power content strategy, and forge a more predictable revenue stream. It turns out that the answers right in front of you, combining customer data with artificial intelligence to forge insights that can be used to create better content that will connect and engage readers and deliver on conversion goals. Sure, it's part science. But it's also an art form when you learn to take the data and craft content flex style for better engagement and results.
In this session, you'll learn all this and more:
•The types of customer data you now harvest
•How to use that data to create personas and creative briefs
•How to use AI to flex content style to engage readers