Melissa Sciorra

Sr Manager SEO 
SmarterTravel, a TripAdvisor Company 
Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%.

Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO. 

SESSIONS


April 16, 2019, 9:00 am ( 3.0 Hours)
Fortify your content strategy skills with this masterclass designed for students with a baseline knowledge of content marketing who want to take their careers and business to the next level. You'll dive deep into the tactics and techniques that aim content marketing investment in the right direction, to get the ROI you demand for your investment. This class includes a Content Strategy Workbook and online resource center, with tests for online certification of completion and badges to help advance your career. 

April 17, 2019, 2:30 pm ( 55 Min)
To create content that connects and converts, you need these three essentials documented, detailed and deployed:  Customer Journey Map, Buyer Personas and Keyword Maps.  Attendees will learn how to create them and put them to work and get writers, editors, sales, marketing and all your team members on the same page.