April 16, 2019, 1:00 pm (
Fortify your content strategy skills with this masterclass designed for students with a baseline knowledge of content marketing who want to take their careers and business to the next level. You'll dive deep into the tactics and techniques that aim content marketing investment in the right direction, to get the ROI you demand for your investment. This class includes a Content Strategy Workbook and online resource center, with tests for online certification of completion and badges to help advance your career.
April 17, 2019, 2:30 pm (
To create content that connects and converts, you need these three essentials documented, detailed and deployed: Customer Journey Map, Buyer Personas and Keyword Maps. Attendees will learn how to create them and put them to work, to get writers, editors, sales, marketing and everyone on the same page. Currently scouting for 3 speakers to deliver 15 minute tactical presentations you can put to work instantly upon return.