by Byron White | Jun 29, 2016 | CMC News & Announcements
You might not instantly recognize the name Mathew Sweezey, but if you’ve ever spent much time perusing the virtual pages of leading publications such as Forbes, CMO.com, Mashable, or VentureBeat, you’ve likely encountered Sweezey’s work. He’s a marketing dynamo, known...
by Byron White | Jun 27, 2016 | CMC News & Announcements
Returning to shake things up for a second annual Content Marketing Conference, SpyFu’s Mike Roberts laid down some seriously valuable knowledge on keeping up with the proverbial Jones’, SERPS-wise. As the head of an innovative company dedicated to keeping...
by Byron White | Jun 23, 2016 | CMC News & Announcements
Keyword selection has to be reasonable to be useful, according to Arnie Kuenn, CEO of Vertical Measures. In his presentation “Forget Keywords – What’s Next with Content Optimization” at the 2016 Content Marketing Conference, he takes Content Optimization to a very...
by Byron White | Jun 22, 2016 | CMC News & Announcements
Day one of the 2016 Content Marketing Conference was winding to a close when this so-called “Fireside Chat” with moderator Byron White, CEO of WriterAccess and conference chair, took the stage. A few people wiggled in their seats, the promised cocktail hour looming in...
by Byron White | Jun 20, 2016 | CMC News & Announcements
If you want to reach millennials, or any other target audience, digital video must be part of your marketing plan. Greg Jarboe, President and Co-Founder of SEO-PR, offered strategies and tips for using this engagement tool in his presentation at the 2016 Content...
