by Content Marketing Conference | Oct 5, 2018 | CMC News & Announcements
The roundup this week reads a little like sci-fi, casting AI and humans in opposition as content marketers. Transforming the boring into the thrilling, mastering cognitive biases that inspire consumers, social media destroying our personal connection, and who wins the...
by Contributing Author | Jun 4, 2018 | Content Creation, Content Planning
While there has been a lot of attention on making content appeal to Millennials over the past couple of years, a new group of young consumers is poised to change the landscape of almost every industry: Generation Z. Also known as iGeneration, Generation Z consists of...
by Byron White | Apr 3, 2018 | CMC News & Announcements
“Content marketing” is no longer a buzzword. Non-marketing people get it. Companies get it, with investment galore. But the pressure is on us—all content marketers—to hone our craft, and collectively stand at the precipice of content marketing greatness and start...
by Content Marketing Conference | Apr 1, 2018 | CMC News & Announcements, Content Creation
Glad you asked. It’s not that content marketing, as a practice, is anything to laugh about—far from it. But engaging readers, listeners and customers orbiting at high speeds is the goal for content marketing, along with transforming them from browsers to believers,...
by Content Marketing Conference | Apr 5, 2016 | Content Performance
Is there more to measuring your content marketing success than just counting page views? For that matter, how important are page views in the grand scheme of things? It is one thing to know you need an active content marketing plan in place and another to fully...
