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CMC 16 Session Recap: How to Amplify Content Effectively

CMC 16 Session Recap: How to Amplify Content Effectively

by Byron White | Aug 4, 2016 | CMC News & Announcements, Content Optimization, Content Performance

Content amplification spreads valuable content to targeted customers through different channels, such as social media sites, blogs, and websites, by using paid tactics. But that can be a waste of money if the viewers who clicked through to get to your site leave...
CMC 16 Session Recap: Want Your Content to Soar? Use These 5 Technologies for Stellar Content Marketing Management

CMC 16 Session Recap: Want Your Content to Soar? Use These 5 Technologies for Stellar Content Marketing Management

by Byron White | Aug 3, 2016 | CMC News & Announcements, Content Management

Chris Bowler believes that there really is only one way to take advantage of all the opportunities presented in the content marketing world: technology. “We need to keep up with all the channels that are exploding, and tech is the way to help us do that,” Bowler said...
CMC 16 Session Recap – The Digital Path to Purchase

CMC 16 Session Recap – The Digital Path to Purchase

by Byron White | Aug 1, 2016 | CMC News & Announcements, Content Performance, Content Planning

Trepoint CEO Bill Carmody’s session at the 2016 Content Marketing Conference, “The Digital Path to Purchase,” was informative in an unusual way. Throughout both days of the conference, attendees had heard about tips and tricks to use to get past...
CMC 16 Session Recap – CMC16 Keynote: How Sharing Powers the Human Economy

CMC 16 Session Recap – CMC16 Keynote: How Sharing Powers the Human Economy

by Byron White | Jul 28, 2016 | CMC News & Announcements

As the closing keynote in the last time slot on the last day of the 2016 Content Marketing Conference, Bryan Kramer’s “Shareology: How Sharing Powers the Human Economy” presentation face some difficult. People were tired. The expo hall was mid-dismantlement. Our...
CMC 16 Session Recap: How to Craft a Global Content Strategy

CMC 16 Session Recap: How to Craft a Global Content Strategy

by Byron White | Jul 27, 2016 | CMC News & Announcements

Because anything on the Internet has the potential to reach a global audience, it’s technically easy to market to anyone around the world. The challenge is that you need to take into account the different needs, expectations, and cultures of each country that you want...
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