by Byron White | Aug 4, 2016 | CMC News & Announcements, Content Optimization, Content Performance
Content amplification spreads valuable content to targeted customers through different channels, such as social media sites, blogs, and websites, by using paid tactics. But that can be a waste of money if the viewers who clicked through to get to your site leave...
by Byron White | Aug 3, 2016 | CMC News & Announcements, Content Management
Chris Bowler believes that there really is only one way to take advantage of all the opportunities presented in the content marketing world: technology. “We need to keep up with all the channels that are exploding, and tech is the way to help us do that,” Bowler said...
by Byron White | Aug 1, 2016 | CMC News & Announcements, Content Performance, Content Planning
Trepoint CEO Bill Carmody’s session at the 2016 Content Marketing Conference, “The Digital Path to Purchase,” was informative in an unusual way. Throughout both days of the conference, attendees had heard about tips and tricks to use to get past...
by Byron White | Jul 28, 2016 | CMC News & Announcements
As the closing keynote in the last time slot on the last day of the 2016 Content Marketing Conference, Bryan Kramer’s “Shareology: How Sharing Powers the Human Economy” presentation face some difficult. People were tired. The expo hall was mid-dismantlement. Our...
by Byron White | Jul 27, 2016 | CMC News & Announcements
Because anything on the Internet has the potential to reach a global audience, it’s technically easy to market to anyone around the world. The challenge is that you need to take into account the different needs, expectations, and cultures of each country that you want...
