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CMC 2021 Sponsor Spotlight: Sitecore

CMC 2021 Sponsor Spotlight: Sitecore

by Contributing Author | Aug 12, 2020 | CMC News & Announcements

We love success stories like our sponsor Sitecore… especially for CMC where the audience is full of creators! A few guys getting together to solve the problems of the digital world and customer experience and now have a thriving business that is making a...
How Behavioral Analytics Improves Content Performance

How Behavioral Analytics Improves Content Performance

by Contributing Author | Jun 3, 2020 | Content Performance

The other day, I was talking with a company that was proud of its knowledge center. They certainly had many resources. Not only blog posts, but whitepapers, webinars, special reports, and more. Google Analytics data confirmed that many site visitors clicked into the...
How to Shape User Experience with Your Content Strategy

How to Shape User Experience with Your Content Strategy

by Byron White | Dec 9, 2016 | Content Strategy

If your overall marketing campaign is a shiny new, high-performance sports car, your content strategy is the engine that keeps it moving forward at all times. It affects everything – from the way people perceive your products and services to the rich, emotional...

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