by Content Marketing Conference | Apr 20, 2015 | Content Creation
In his book On Writing, Stephen King advocates for closing yourself into an office or closet daily, allowing no interruptions, and pounding away at a keyboard or laptop until your story takes shape. Unfortunately, what works for novelists and creative writers...
by Content Marketing Conference | Apr 16, 2015 | Content Creation
Let’s consider what “content marketing” means in the broadest possible sense: communicating interesting, useful information to get people interested in something useful. When you really look at the definition, any talk of the rise and...
by Content Marketing Conference | Apr 15, 2015 | Content Planning, Content Strategy
Having a winning content strategy takes time, research and the right tactics that deliver. Knowing how to craft that strategy can help you direct traffic to your site and provide growth for your brand. What are the elements of a good content strategy? The elements are...
by Content Marketing Conference | Apr 9, 2015 | Content Creation, Content Strategy
Do you need every single penny that you can get out of your online marketing strategy? Conventional wisdom dictates the following: the more customers the better. But, is this always an effective online marketing strategy, or are there times when you’d be wiser...
by Content Marketing Conference | Mar 24, 2015 | Content Performance
Remember that ad that aired in the middle of your favorite television show this past weekend? Neither does anybody else. Why? Because it no longer matters how cleverly written, how dramatic, or timely the advertisement is. The audience – just like Pavlov’s dog – has...
