by Contributing Author | May 30, 2018 | Content Creation, Content Planning
In 2015, Avidia Bank in Massachusetts decided to try a new approach to differentiate itself in its market. They thought a “social squad” would be the perfect way to do it, so they developed a social team–the Smarties–whose goal was to...
by Contributing Author | May 24, 2018 | CMC News & Announcements, Content Creation
You’ve probably come across plenty of examples of bad writing on the internet. How many times have you seen blog posts full of grammar mistakes, excessive passive voice usage or incorrect comma placements? What about ineffective headlines and practically...
by Content Marketing Conference | Apr 1, 2018 | CMC News & Announcements, Content Creation
Glad you asked. It’s not that content marketing, as a practice, is anything to laugh about—far from it. But engaging readers, listeners and customers orbiting at high speeds is the goal for content marketing, along with transforming them from browsers to believers,...
by Content Marketing Conference | May 15, 2017 | Content Creation, Content Strategy
Matching the right piece of content with the interests of individual site visitors should be a strong priority for content managers — and that’s one reason why real-time content personalization has become so popular. Personalized content makes your website...
by Content Marketing Conference | May 12, 2017 | Content Creation
Content marketing is a powerful tool that can benefit virtually any organization. To produce great content, however, you need to stay ahead of the curve. Best practices evolve quickly, and businesses that are savvy and nimble enough to adapt to the latest trends are...
by Content Marketing Conference | Apr 4, 2017 | Content Creation
What do Qatar Airways and Arizona State University have in common? If you said the colors maroon in their logos, you are smarter than the average superhero, but that’s not the answer we’re looking for here. Right now, both organizations are securing the kingpin...
