by Contributing Author | Jun 27, 2018 | CMC News & Announcements
When a speaker steps on stage and discusses hurling, you know you’re in for a treat. Fortunately for his audience, HuRL is the acronym for the Humor Research Lab. Dr. Peter McGraw brings behavioral science and principals of marketing together to dig deep into how...
by Contributing Author | Jun 25, 2018 | CMC News & Announcements
One of the biggest mistakes a conference attendee can make at a huge, highly-concentrated industry event like the Content Marketing Conference is treating it like an extension of former school days. You know the attitude – coming to a specific room at a specific...
by Contributing Author | Jun 22, 2018 | Content Distribution
Influencer marketing has grown exponentially in just the past few years, thanks to the high ROI and low cost of working with influencers. The key to influencer marketing success is to target the right influencers and to forge lasting connections with your chosen...
by Contributing Author | Jun 20, 2018 | Content Optimization
Website optimization and search engine optimization are different. Who knew? Oh, pretty much everyone in the field of marketing. Guess what!?! Not all content creators have a background in business or marketing, so we learn bits and pieces as we diligently research...
by Contributing Author | Jun 18, 2018 | Content Creation
Want to amplify your current email statistics and ensure as much of your list opens, clicks and converts as possible? According to #CMC18 speaker Elisabeth Willits of AWeber, it all boils down to one thing: relationships. She examined some of the ways that...
