by Contributing Author | Jan 30, 2019 | Content Performance
Traditionally, engagement has been the ultimate indication of success in content marketing. Evaluating performance using engagement also usually doesn’t entail incredibly complex metrics: just how often content is shared, comments, likes, and other signs of life...
by Contributing Author | Jan 28, 2019 | Content Strategy
Online content marketing has become the lifeblood of merchants, salesman, and peddlers of all kinds. Content is King, and you know that because a content marketer told you so. By now, every content marketer knows that high quality and persuasive content is not only a...
by Contributing Author | Jul 10, 2018 | CMC News & Announcements, Content Strategy
At #CMC18, Arnie Kuenn shared the bottom line that makes all other bottom lines seem like they’re floating mid-air: “100% of conversions involved search.” Now, whether that entailed a focus on paid or organic search seems to be the question. Arnie proposed that...
by Contributing Author | Jul 5, 2018 | CMC News & Announcements
Comprehensive conventions like the Content Marketing Conference are a whirl of activity: in addition to keynotes, master classes, and sessions, there’s also the crown jewel of community events: networking. Simply put, the sheer concentration of content professionals...
by Contributing Author | Jun 29, 2018 | CMC News & Announcements, Content Strategy
Your content channels and outlets take great time and attention – and once they begin to pay off, you’ll be rewarded with a steady stream of visitors. But what would happen if one or more of your channels was eliminated over night? Content Manager Sam Martin, of...
