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CMC 2020: The Who, What, Where, Why and Hows of Branding

CMC 2020: The Who, What, Where, Why and Hows of Branding

by Contributing Author | Jan 30, 2020 | CMC News & Announcements

Branding is the new black in today’s content marketing and just one of the many topics that will be covered at CMC 2020. Did you know that buyers rank “trust in brand” among the top three factors that influence buying decisions? CMC 2020 will open the door to...
Content Platforms to Help Streamline Your Workflow

Content Platforms to Help Streamline Your Workflow

by Contributing Author | Jan 29, 2020 | Content Distribution, Content Management

Content creation and management are some of the core tenets of marketing. Whether in written form, video or audio file, making content that’ll engage the intended audience is necessary to push them down the purchase funnel. But what about the pieces that go into...
Meet LogMeIn: 2020 CMC Sponsor

Meet LogMeIn: 2020 CMC Sponsor

by Contributing Author | Jan 29, 2020 | CMC News & Announcements

LogMeIn is one of the top 10 SaaS companies in the U.S., and, not surprisingly, a Content Marketing Conference (CMC) sponsor in 2020. Marketing is all about communication and building relationships to enhance outcomes, and so is this powerful company, which makes them...
Want to Network All Night Long? Here’s Where to Go to Recharge

Want to Network All Night Long? Here’s Where to Go to Recharge

by Contributing Author | Jan 28, 2020 | CMC News & Announcements

If you are down to network all night long, yet running out of fuel with the quickness, Boston has your back. With its many eateries open late at night, you can definitely find somewhere to recharge your batteries. But not every restaurant keeps its doors open well...
Speaker Spotlight: Margot Bloomstein

Speaker Spotlight: Margot Bloomstein

by Contributing Author | Jan 27, 2020 | CMC News & Announcements, Content Creation

Author. Brand strategist. Liberal realist. Dog lover. Those are just a few key things to know about Margot Bloomstein, at least according to her Twitter profile. There is so much more to this accomplished brand and strategy consultant for Appropriate Inc. Her...
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