LogMeIn is one of the top 10 SaaS companies in the U.S., and, not surprisingly, a Content Marketing Conference (CMC) sponsor in 2020. Marketing is all about communication and building relationships to enhance outcomes, and so is this powerful company, which makes them an ideal sponsor. What more should you know about LogMeIn?

What is LogMeIn?

The first thing you should know is that the name LogMeIn is pretty darn clever. Just in case you don’t get it, LogMeIn equals Log Me In, which is a perfect request for a company that offers SaaS products that help people connect remotely. For example:

  • GotoRoom

  • GoToTraining

  • OpenVoice

  • Join.me

  • GoToConnect

  • Jive

  • GoToMeeting

  • GoToWebinar

  • Grasshopper

If you work in business, not just marketing but any business, chances are you recognize at least one of these products. 

LogMeIn connects tens of millions of daily users. More than one billion customer interactions and twenty billion voice minutes go through their platform each year. 

What Does LogMeIn Do?

LogMeIn provides software as a service (SaaS)  and cloud-based remote connectivity programs like VoIP. Though LogMeIn services, businesses can work without boundaries, according to their website.

In other words, they empower companies to work with people all over the world. That can mean employees, partners, stakeholders, vendors, and even customers. They provide interactive and remote solutions for:

  • Conferencing

  • Training

  • Meetings

  • Webinars

  • Collaborations

Their Jive product is a VoIP business phone system that includes contact centers, mobile applications, and voice all on one platform. GoToConnect takes the Jive system a step further by creating a seamless environment for voice and video. 

GoToMeeting allows up to 250 participants to meet virtually in one space. They can share screens and HD video conferencing, too.

GoToMeeting, GoToWebinar, GoToTraining, and join.me all work together using OpenVoice, which allows them to function without PINS or codes. Finally, Grasshopper is for the entrepreneur that works just from his or her cellphone. 

What is the History of LogMeIn?

Everybody’s got one, so what is the history of this company? Once upon a time, LogMeIn was 3 am Labs, Inc. They got their start during the historic dot.com bubble. They have gone through some growing pains over the last couple of decades but have grown in innovative ways. In 2009, LogMeIn went public.

Today’s LogMeIn is a collective of many companies with the latest acquisition being Jive communications in 2018. 

What Makes LogMeIn Stand Out?

LogMeIn has a value system that makes them stand out, and it’s something most companies can learn from, too. They believe good business is less about what you do than how you do it. Their company relies on five essential values:

  • Be accountable – Take ownership of the quality and be accountable even when no one else is looking. 

  • Thrive together – Use feedback to learn. If one person grows, so does the company.

  • Advance confidently – Take calculated risks and find ways to move forward confidently. 

  • Collaborate openly – Break silos to work and communicate as a team. 

  • Engage fearlessly – Be an active participant, encourage people to speak and respect each other’s opinions. 

What LogMeIn brings to the marketing world are innovative technology platforms that allow us to connect in more ways than ever. They focus on these primary areas of business:

  • Communication and Collaboration

  • Identity and Access Management

  • Customer Engagement and Support

By now, you probably think LogMeIn is a company of superheroes. We are not sure — maybe — but either way, we are proud to have them as sponsors for the 2020 CMC. 

Check out more of our sponsors on the Content Marketing Conference sponsor page. You can also read about this year’s quality speakers like Ryan Brown. While you are there, don’t forget to book your seat CMC coming to Boston Westin Waterfront from April 21-23. See you there!

Darla F. is a full-time freelance writer published internationally, editor, an award-winning author and a professional artist. Over the last decade, she has ghostwritten memoirs for a successful entrepreneur and created byline pieces for USAToday, Jillian Michaels, USARiseUP, New York Times — About.com, Multibrief, MedCity News, LiveStrong, and AOL. Darla recently edited a book for an award-winning author and wellness coach and is known for her ability to take complex topics and make them clear to anyone.