by Content Marketing Conference | Apr 8, 2015 | Content Distribution
In order to make your online content shine like the sun, focus on verbiage preparation instead of tossing in random blog posts, tweets and how-to articles. A well-planned method of attack for content involves six steps, all achievable with online marketing tools....
by Content Marketing Conference | Apr 8, 2015 | CMC News & Announcements
Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. where she helps companies with complex sales use persona-driven digital strategies and content marketing to turn prospects into buyers and customers into advocates. She’s also...
by Content Marketing Conference | Apr 7, 2015 | Content Creation, Content Strategy
The sweet spot of content shifts with every Google update, every layout change, every shift in demographic direction. Finding a consistent starting point can be difficult, but establishing a framework is invaluable for encouraging visitors to frequent a site, as well...
by Content Marketing Conference | Apr 6, 2015 | Content Creation
“Getting the word out” isn’t really a great marketing strategy. In the era of over-saturation, getting the right word out to the right people is what counts. For a time, it was an effective marketing strategy to flood the web with low-quality,...
by Content Marketing Conference | Apr 5, 2015 | Content Optimization
Your marketing outreach should cover multiple channels, but their level of connection is as important as their individual content. Interlinking between social media platforms, supporting informative articles with how-to videos and providing a rich content experience...
