Founder & CMO, Marketing Advisory Network
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
Workshop Name: Content Strategy Masterclass
Workshop Date & Time: May 2, 8:00am – 12:00pm
Description: Fortify your content strategy skills with this masterclass designed for students with a baseline knowledge of content marketing who want to take their careers and business to the next level. You’ll dive deep into the tactics and techniques that aim content marketing investment in the right direction, to get the ROI you demand for your investment. This class includes a Content Strategy Workbook and online resource center, with tests for online certification of completion and badges to help advance your career.
Session Name: 4 Secrets to Activate Your Content with Employee Advocacy
Session Date & Time: May 4, 11:05am – 11:45am
Description: The facts are out: Content published by employees is shared 24X more than brands. Yet in the average company, only 3% of employees share company-related content. It’s time to change all that, surfacing data from the 2017 Employee Advocacy Study surveying hundreds of employees from a wide range of organizations revealing what holds employees back, and more importantly how to break through the barriers. In this session, you’ll learn how to activate your content with an effective employee advocacy program that is consistent and garners widespread participation, walking away with an action plan focused on the four essentials of employee advocacy.