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Keynote Speaker Spotlight: Sarah Cooper

Keynote Speaker Spotlight: Sarah Cooper

by Contributing Author | Apr 11, 2019 | CMC News & Announcements

Comedy can serve as the cornerstone of a highly effective marketing strategy. Copy that’s funny is more likely to be engaging that copy that’s merely conversational, especially if it’s something that people can relate to. But comedy can also be used...
How You Can Use Strategic Storytelling To Connect With Customers

How You Can Use Strategic Storytelling To Connect With Customers

by Byron White | Jun 8, 2016 | Content Creation

Bright, bubbly, and by all appearances full of far more coffee than had been imbibed by yours truly (or, indeed, the entirety of the ballroom), Kindra Hall bounded on stage for her 9 AM CMC16 keynote on “The Irresistible Power of Strategic Storytelling” with similarly...

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