by Byron White | Jun 8, 2016 | Content Creation
Bright, bubbly, and by all appearances full of far more coffee than had been imbibed by yours truly (or, indeed, the entirety of the ballroom), Kindra Hall bounded on stage for her 9 AM CMC16 keynote on “The Irresistible Power of Strategic Storytelling” with similarly...
by Byron White | Jun 3, 2016 | CMC News & Announcements
Traditional content marketing takes a long time to plan and perform, especially when you involve many people from a company. You push all your content out at once, which gains a spike in customer views and engagement. Then, customer interest wanes and you’re back to...
by Byron White | Mar 17, 2016 | CMC News & Announcements
Author of the award-winning book Accelerate! and co-author of Content Marketing Works, Arnie Kuenn, is back by popular demand to lead his Content Marketing Intensified workshop at Content Marketing Conference 2016. Arnie is the Founder and CEO of content marketing and...
by Byron White | Mar 10, 2016 | CMC News & Announcements
Effective content marketing requires you to keep up a constant pace and pipeline. One of the biggest challenges facing marketers is how to produce enough content on a consistent schedule across multiple channels. We get it – your plate is full. How...
by Byron White | Mar 8, 2016 | Content Strategy
Scott Maney, Chief Creative Officer at Breakaway, the Boston branding firm, wrote a great article in Communication Arts magazine a few years ago called Double Albums, Musky Grandmas & Fairytales: How Brands Move You. Here’s how he describes the Abercrombie &...
