by Contributing Author | Jan 30, 2020 | CMC News & Announcements
Branding is the new black in today’s content marketing and just one of the many topics that will be covered at CMC 2020. Did you know that buyers rank “trust in brand” among the top three factors that influence buying decisions? CMC 2020 will open the door to...
by Contributing Author | Jan 3, 2020 | CMC News & Announcements
When coming generations gaze back at our era, they probably won’t say that the 21st Century came bearing robotic cars, affordable space travel, or any of sci-fi’s other grandiose tropes. Instead, those distant observers might simply note that when the...
by Byron White | Mar 8, 2016 | Content Strategy
Scott Maney, Chief Creative Officer at Breakaway, the Boston branding firm, wrote a great article in Communication Arts magazine a few years ago called Double Albums, Musky Grandmas & Fairytales: How Brands Move You. Here’s how he describes the Abercrombie &...
