by Content Marketing Conference | May 13, 2015 | Content Performance
Convert is a testing platform that allows you to set up unlimited experiments using three different testing types on your website. Test choices include the standard A/B test, which compares two or more different versions of a page against the original; the split-URL...
by Content Marketing Conference | May 6, 2015 | Content Performance
This powerful and popular content performance tool gives you a rundown on analytics you may not have even known existed. These analytics are aimed at helping you better understand a customer’s thought process — or how customers go from passively searching your...
by Content Marketing Conference | Mar 24, 2015 | Content Performance
Remember that ad that aired in the middle of your favorite television show this past weekend? Neither does anybody else. Why? Because it no longer matters how cleverly written, how dramatic, or timely the advertisement is. The audience – just like Pavlov’s dog – has...
