by Content Marketing Conference | Apr 15, 2015 | Content Creation
Delivering effective content is one of the most important elements of developing a marketing strategy. The content you produce drives your audience to engage with your site, social media and email campaigns to inform, persuade, educate and entertain. There are a...
by Content Marketing Conference | Apr 10, 2015 | Content Creation
Consider the title of this article – what does it say? Chances are it will contain tips on writing quality content, but it’s what’s in those parentheses that really kicks the mental motor into high gear. At a glance, you know that there are two other...
by Content Marketing Conference | Apr 9, 2015 | Content Creation, Content Strategy
Do you need every single penny that you can get out of your online marketing strategy? Conventional wisdom dictates the following: the more customers the better. But, is this always an effective online marketing strategy, or are there times when you’d be wiser...
by Content Marketing Conference | Apr 7, 2015 | Content Creation, Content Strategy
The sweet spot of content shifts with every Google update, every layout change, every shift in demographic direction. Finding a consistent starting point can be difficult, but establishing a framework is invaluable for encouraging visitors to frequent a site, as well...
by Content Marketing Conference | Apr 6, 2015 | Content Creation
“Getting the word out” isn’t really a great marketing strategy. In the era of over-saturation, getting the right word out to the right people is what counts. For a time, it was an effective marketing strategy to flood the web with low-quality,...
by Content Marketing Conference | Apr 4, 2015 | Content Creation
Well-written content should be like a trading post in the middle of a long, lonely stretch – frequent travelers should be able to find it easily, and curious newcomers should find it interesting enough to check out. If you are only writing to appeal to one of...
