by Content Marketing Conference | Aug 21, 2015 | Content Distribution
When you are developing a marketing strategy, there is a fine line between expanding your distribution channels and overwhelming yourself with too many channels to manage competently. While it may seem like a good idea to jump on each bandwagon when you hear the...
by Content Marketing Conference | Aug 17, 2015 | Content Creation
What is content marketing worth if it does not engage readers? Not much. You have 10 to 20 seconds to capture your readers’ attention. Is your content engaging? To engage readers, content must be scannable, important, and create an emotional connection. Content that...
by Content Marketing Conference | Aug 14, 2015 | Content Management
Let’s say you have a handful of different team members in a handful of different locations working on the same project. How do you keep everyone communicating and aligned? With Basecamp, that’s how. This project management application rolled out in 2004, quickly...
by Content Marketing Conference | Aug 10, 2015 | Content Optimization, Content Performance
Even if your website looks amazing with its fabulous user interface, it can still be turnoff if it delivers a poor user experience. Optimizely focuses on enhancing the user experience side of things, helping to ensure that all elements on your website, mobile app or...
by Content Marketing Conference | Aug 7, 2015 | Content Distribution
Instagram had 10,000 downloads within hours of its 2010 launch, and it just kept growing from there. Although it was originally created as an easy way for people to share personal visual snippets of their lives, it was soon targeted by marketers that wanted a piece of...
