Even if your website looks amazing with its fabulous user interface, it can still be turnoff if it delivers a poor user experience. Optimizely focuses on enhancing the user experience side of things, helping to ensure that all elements on your website, mobile app or platform work together to form a cohesive whole.

This platform gives you a solid foundation for creating the best possible customer experience by delivering real-time, actionable data you can use to improve your site’s function and feel.



Easy integration tops the list of benefits, with Optimizely ready for action by inserting a single line of HTML into your website or platform.

The Optimizely interface then treats you to huge amounts of actionable data regarding your site’s performance, including clicks, conversions, signups and more.

Your job is to use the data to increase engagement levels, optimize interactions and boost total conversions, which all lead back to higher return on investment.

If you’re not sure what changes to make to improve your ROI, Optimizely lets you perform A/B and other multivariate testing.

Run these tests as you wish, using features that let you schedule them for a future date and allocate traffic to tests to compare the existing version of your site to the updated one.

One more plus is the ability to target optimized experiences based on demographic, app version, device type, referral URL, traffic source and other audience conditions.



Although Optimizely easily integrates into your own platform or site, it can get pretty finicky when it comes to integrating with other services you may be using.

If you’re looking to integrate Optimizely with your existing analytics service, for example, it’s important to know that it only works with three: Google Analytics, KISSmetrics and Mixpanel.

While this may not be a problem if you are indeed using one of the chosen three, additional platform compatibility would be welcome.