Day in and day out, Mike Roberts works on leveling the playing field for content marketing professionals. Through his competitive intelligence platform, SpyFu, he provides key insights that allow entrepreneurs to craft winning PPC and SEO strategies that rival industry goliaths’.  

Since all that hard work keeps him quite busy, opportunities to directly witness his genius are few and far between. Fortunately, he has opened up his schedule for CMC 2020, hopping onboard to share his current observations in a riveting keynote speech.

As a search marketer, you really cannot afford to miss his presentation. So, take a look at what it is all about, then secure your spot at the conference to learn from this true ally of entrepreneurs.   

Uncovering Lesser-Known Pitfalls

From 1:40pm to 2:15pm on May 3rd, 2020, you had better plan to have your caboose in the seat to hear all that Roberts has to say — or risk seriously missing out. His keynote speech, “Horrible SEO Mistakes You’re Definitely Making,” promises to put the spotlight on all those little missteps that can end up costing you big in the long run.

Although it can be uncomfortable to stare those mistakes in the face, it is the first and most important step in casting them away for good. Since you don’t know what you don’t know, only by learning what you are doing wrong can you start to fix it.

Thankfully, he will not leave it there and let you figure out the rest. His speech will also include the oft-overlooked fixes that can easily resolve those mistakes and help you achieve all your search marketing goals. You can then begin building effective search marketing campaigns that both resonate with your audience and appease search engines.

Highlighting the Path to Success

In its own right, this presentation is valuable, but it is Roberts’ background that really ups the ante. At SpyFu, Roberts largely operates as the man behind the curtain, pulling and reviewing the information that reveals just what works in this industry.

He sees what the big names in search marketing are doing to achieve great success, then provides that data to everyone who will listen. Through those efforts, he effectively highlights the path to achieving excellent results, which allows entrepreneurs to do the same.

His track record as an ally of entrepreneurs makes Roberts’ speeches a can’t miss opportunity. Through his speeches, and competitive intelligence software, you also get to take a peek behind the curtain and use the info to guide your efforts.

Using that info, you can craft and distribute valuable content that serves the needs of your audience while attracting all the right attention from search engines. This double whammy of success allows all your search marketing campaigns to hit just the right spot and provide exceptional returns.

If you are ready to overhaul your approach to search marketing by learning from the best, make sure to secure your spot at CMC 2020. To check out Roberts’ prior years’ speeches, along with many others, treat yourself to an All Access Pass, which comes with access to CMC Academy.

When you log in there, you can listen to over 150 sessions and workshop recordings, including Roberts’ 2018 presentation, “How to Be Bond: Competitive Intelligence Tactics for Search Marketing Success.” Your All Access Pass will also grant you entrance to all of the keynote speeches, sessions, and workshops for this year, ensuring you do not miss a thing.


Marie A WA writer

Marie A. is a talented copywriter and content strategist who can help you achieve great success with all your digital marketing campaigns. She can write up all the web content you need to promote your company and build a loyal following. She also provides content strategy services to help you establish and follow an effective inbound marketing plan. She writes shareable copy with a clear call to action that inspires your readers to move forward in their purchase journey. Her content will always reflects your company voice and mission while adhering to your preferred style guide. Through the creation of optimized webpages, blog posts, whitepapers, and other works, she can help you speak directly to your target audience and build brand loyalty.

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