Paxton Gray is a member of the award-winning team at 97th Floor. The digital marketing agency 97th Floor is a company defined by its people who, according to its website, are spectacular. If Paxton Gray is an example of what they offer, it’s not hard to believe. 

Paxton and Hit Marketing

Paxton Gray is a graduate of the famous Brigham Young University with a bachelor’s degree in advertising. After college, he went to work for Hit Web Design, staying there for over two years. While at Hit, Paxton worked to develop and promote marketing pieces for the company. He generated more than a million dollars in direct revenue during the first year, helping the agency grow. While a member of the team at Hit Marketing, Paxton Gray received four “Excellence in Customer Service” commendations. 

Back to His Roots

In June of 2009, Gray returned to his Alma Mater, Brigham Young University, to work as a Project Manager in the BYU AdLab. There he created projects for mainstream companies like Nestle, Pepsico, and L’Oreal.  In 2019, Paxton Gray became an Adjunct Professor at BYU teaching Introduction to SEO and Analytics.

Paxton and 97th Floor

It’s that impressive history that brings him to both the 97th Floor and the 2020 Content Marketing Conference. As of July of 2017, Paxton Gray serves as the Executive Vice President of Operations for 97 Floor in Lehi, UT. His role there has him overseeing the 97th Floor’s marketing fulfillment team, which includes:

  • Content marketing

  • Search Engine Optimization (SEO)

  • Pay-Per-Click marketing (PPC)

  • Conversion Rate Optimization (CRO)

  • Design

  • Copy

  • Marketing automation

Before leveling up to the position of Executive Vice President, Gray served as the Director of SEO for almost three years and Campaign Manager for a little over a year. His first year at 97th Floor, he took on the responsibility of training new employees as well as leading a small team of marketers and content producers.

He has been an intricate member of the team at the 97th Floor for almost seven years. This well-respected marketing agency has mainstream clients such as Salesforce, Symantec, LogMein, and the New York Times. 

On top of that, Paxton has certifications from BrightEdge, Google Analytics, and HubSpot.

Volunteer Work

Paxton serves as the Vice President of the Board for Utah’s Marketing Collective. Their mission is to establish the states’ digital marketing scene as the top in the country. Utah DMC serves as a local resource for small businesses looking for actionable marketing solutions. 

He is also the Founding Board Member of Industry Engaged in Education, an organization that provides insight on workforce needs and curriculum development. Paxton does marketing for The Road Home, as well, a nonprofit that helps the homeless in Salt Lake Country and the Wasatch Front. They offer services to help people overcome homelessness. In the past, Gray also did marketing for the United Way of Utah County. 

When not hard at work at 97th Floor or BYU, Paxton Gray is a public speaker and author. 

He has also been a featured speaker at conferences all over the world. It is that capacity that brings the talent and knowledge of Paxton Gray to the 2020 Content Marketing Conference in Boston, Massachusetts, this April. Paxton will share insights he has learned with us from his years of working directly with clients. 

“Focus on what it is the user is looking for and expecting to see when they visit your page. Put yourself in the shoes of the customer.”

— Payton Gray in ChangeCreator Podcast

He has been working in the digital marketing field for more than 12 years and, wants to share his knowledge of content creation with you.

It’s filling up fast, so register today for the 6th Annual Content Marketing Conference. The conference runs from April 21-23 at Boston Westin Waterfront. Come on and fortify your smartitude with Paxton Gray. You can book your seat and meet some of the many other fascinating speakers, including comedy keynotes like Sarah Cooper, Andrew Davis, and David Nihill on the CMC website


Darla F. is a full-time freelance writer published internationally, editor, an award-winning author and a professional artist. Over the last decade, she has ghostwritten memoirs for a successful entrepreneur and created byline pieces for USAToday, Jillian Michaels, USARiseUP, New York Times —, Multibrief, MedCity News, LiveStrong, and AOL. Darla recently edited a book for an award-winning author and wellness coach and is known for her ability to take complex topics and make them clear to anyone.