She’s the founder and CEO of Mindset Digital. She’s also a Ph.D., as well as a passionate speaker and storyteller. Debra Jasper has provided over 30,000 international clients with her highly sought-after consulting services, served as a keynote speaker for a number of high profile organizations and given highly anticipated talks to industry leaders in numerous cities across the country and abroad.

Now, we’re proud and privileged to have Debra as one of our featured keynote speakers at this year’s Content Marketing Conference!

Who She Is

Debra has become a go-to professional in the online marketing industry, and her work at Mindset Digital backs up her reputation 100%. She’s created a team and a methodology that delivers deep understanding to working marketing teams. The Mindset Digital curriculum is a proven attention getter, generating and retaining interest. And the adoption strategy she and her team have created connects fresh learning to practical daily use. That means if you’re looking to turn your branding strategy up to 11, Debra’s your gal.

Why She’s Great

As a journalist, Debra’s work has inspired new laws, reforms and audits. She has won over 40 journalism awards during her time as a reporter. That includes 17 first-place investigative and reporting awards. She delivered in-depth exposes on the substandard care for the mentally ill and medically frail children and exposed the abuse of foster care children and the disabled as the Cincinnati Enquirer’s Statehouse Bureau Chief.

Before getting Mindset Digital off the ground, she served as the director of Ohio State’s Kiplinger Program. There, she and her partner launched the first journalist’s social media fellowship- showcasing top-notch reporters from 60 Minutes, CNN, The Washington Post, and more. In addition to all this, she also found the time to teach graduate courses on the impact of digital media on public affairs at the John Glenn School of Public Affairs.

We don’t know how someone as busy as Debra can find the time to share her invaluable insights with us, but we’re glad she has!

Keynote & Sessions

Debra will be treating us to one four-hour session entitled “SOS: Write for Action,” and a one-hour keynote address.

In “SOS: Write for Action” on April 16, 2019, at 1:00 pm, you’ll gain valuable insights that Debra has honed and developed over many years on how keeping your content “short, organized, and skimmable” will boost engagement and bring you faster responses, and more lasting engagement from your audience. She’ll explain the fine art of holding on to the elusive attention span of the average Internet user, and how to avoid distracting jargon- bringing it all home with powerful gamification and laser-sharp CTAs.

At her keynote speech on April 17, 2019, at 8:50 am, Debra will discuss the art of the mastering the average 8-second user attention window and getting engagement where it would otherwise be impossible. You’ll learn what it takes to grab them by the clickers and bust through all the distractions that stand between you and those golden conversion rates you’re looking for.

  • Learn about how smart marketers are getting clicks
  • Get ready for coming tech like AI, chatbots, and emotion analytics
  • Leverage new tech and methodologies that get results

 

How can a passionate storyteller who’s got all the goods when it comes to marketing help your business? There’s only one way to find out! Reserve your spot at the 2019 CMC today!

 

DL M has 21 years of professional writing for print and online media and has 10+ years experience as a freelance fiction editor. He’s a content creator for major corporations covering all topics for a wide range of industries, specializing in white papers, research, news content. His specialty subjects include: current events, marketing, analytics, personal development, leveraging social media, SEO, business development, cloud computing, language, and politics.

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