Debra Jasper

Founder, CEO 
Mindset Digital 
Debra Jasper, Ph.D, Founder/CEO of Mindset Digital, is passionate about creating and delivering highly visual, engaging presentations and stories-both online and in person.

She has provided keynotes/consulting to more than 30,000 people from Ukraine to Sweden-and as the 2012 national keynote speakers for KeyBank gave talks to thousands of business leaders in 17 cities across the country.
Before starting Mindset Digital, Debra and Betsy spent seven years directing the Kiplinger Program in Public Affairs Journalism at Ohio State, where they launched the first social media fellowship for journalists in the nation-showing reporters from CNN, 60 Minutes, Washington Post, Los Angeles Times and other top newsrooms how to tell powerful stories on the latest channels (writing engaging tweets is a whole lot harder than it looks). They also taught graduate courses in the John Glenn School of Public Affairs on the impact of digital media on public affairs.
Debra became Director of the Kiplinger Program in 2004, after working as an investigative reporter for more than a decade and covering presidential campaigns and state politics.

She won more than 40 journalism awards during her newspaper career, including 17 first-place investigative and enterprise reporting awards. As the Statehouse Bureau Chief for the Cincinnati Enquirer, she produced in-depth projects on the lack of care for mentally ill and medically fragile children, and the abuse of foster care children and people with disabilities. Debra's work has spurred new laws, state and national reforms and numerous state audits. She has a Ph.D. from Ohio State in Educational Policy and Leadership and wrote her dissertation on the art of powerful storytelling (her dad was an amazing storyteller in the Flatwoods of Appalachia). She also has a master's in journalism from Ohio State and a bachelor's in journalism from Eastern Kentucky University.
 

SESSIONS


April 16, 2019, 1:00 pm ( 4.0 Hours)
In this half-day workshop, you’ll discover how using the principles

of “short, organized and skimmable” helps you get faster

responses and get more done. Learn earn what it takes to reach hyperdistracted

customers, and discover how insider knowledge and jargon stand between you and your audience.  Learn the new tools and approaches with hands on games and exercises that power up you and your team. Finally learn how clear writing and calls to action reduce workload and improve productivity. 

April 17, 2019, 8:50 am ( 60 Min)
You Have 8 Seconds—Go! Competing in a Connected World

Mobile, custom, fast and easy. That's what it takes to break through the noise and do business in a digital age. But simply recognizing this isn’t enough. You need to:q understand what smart content marketers are doing to earn attention and loyalty leverage SOS to communicate with clarity and impact  save time and drive action with ARCq tell powerful micro stories (don’t just be a better storyteller, craft a better story)q get ready for what’s coming next (AI, charming bots, emotion analytics and more)To survive, content marketers need to adapt. We’ll help your teams “connect the dots” and take advantage of new technologies and approaches that lead to breakthrough results.