What’s always set content marketing apart from advertising is that the former is meant to be long-lasting, delivering value long after it’s been created, while advertising is more intent-based with a significantly shorter shelf life. But are content and advertising merging together now, making that “two Spidermans“ meme come to life?
Keynote speaker Ron Tite firmly believes the answer to that is yes, and will be discussing the inevitable melding together of advertising and content in the keynote speech kicking off Content Marketing Conference 2019, The Death of Content Marketing. The Rise of the Content Marketer.
Becoming a Content Marketer in this New Reality
It’s frequently been said that content marketing is dead, even though this couldn’t be farther from the truth. But perhaps that should be elaborated, since it’s the old way of approaching and doing content marketing that’s changing.
Content was once kept entirely separate from advertising and while these two concepts may still execute differently– a blog post is forever, an ad is only up as long as you pay for it to run– they’ve started to serve the same purpose and act as a unified force. Everything is advertising, but advertising has gone from a few pictures and words to this bolstered form of content as well. The wall between these two worlds has completely crumbled. How are marketers going to handle and adapt to this? Watch Ron kick off Content Marketing Conference as he’ll answer all these burning questions about this brave new world.
Consumers Are Voting with Their Time More Than Their Money
Content marketers and advertisers now essentially need to become the same person in order to thrive in this new reality. With content and advertising no longer as discrete as they used to be, a new breed of content marketer needs to rise from the ashes to focus on the ultimate superpower: the customer.
Yesteryear’s marketers are still heavily focusing on metrics that grow ever-complicated, media buys that might not be working out, and forming those agency partner and influencer relationships when ultimately, it’s creating a fantastic customer experience that’s going to win in the end. The customer has money, but their power really lies in who they’re giving their time and engagement to as the world gets crazier and more online than ever before.
Ron will outline the new approach that content marketing is now necessitating, and the traits that today’s content marketing experts need to adopt to stay on top of their game.
Kicking Off #CMC2019 with an Award-Winning Creative Director
Ron is the founder and CEO of the marketing agency Church+State, an apt name given his content marketing philosophy. Church and state are supposed to be separate but the former ultimately bears plenty of influence in public policy; and this concept is no different in content marketing and advertising today. Forget bridges; the river has been filled in to unify the two worlds.
Trained in the art of comedy at Second City, Ron has always strived to blur the lines between art and marketing. The former executive producer and host of the award-winning show Monkey Toast, Ron has written for TV in addition to authoring several books. His work as an advertising writer and creative director for global brands like Kraft, Microsoft, Fidelity, Air France, and several others has won awards and made him a highly-sought motivational keynote speaker.
Content Marketing Conference is honored to have Ron as our keynote speaker this year, and attendees will learn much from Ron’s vast and diverse expertise and insights that will certainly kick the conference off to the right start!
Rachel P is an indie game developer, writer, and consultant. She is also a content strategist here at Writer Access and would be happy to help you with keyword maps, customer journey maps, and buyer personas in addition to writing for you. If you would to like to hire Rachel to devise a content strategy for you, please contact your account manager or send a direct message.