Content marketing is a unique form of communication as you’re not spreading the word about a product or service. Instead you’re seeking to establish an organic, intimate connection with readers.

Educating people, opening a direct route to start a conversation between leads, customers, and a brand while providing customer service, and solving pain points.

Content Marketing Conference 2017 strives to be equally informative, encourage thought-provoking conversations, and solve the unique problems of marketers.

As the audience you’re attempting to reach evolves, the techniques you use to establish a connection must also become more sophisticated.

#CMC17 was designed to help you master the fine art of doing exactly that.


The Content of Content Marketing Conference 2017

One main identifier that makes CMC so unique in terms of industry events, is the varied industries and levels of expertise it caters to.

With content and sessions geared to financial services, computer software, retail, higher education, and more, our experts will define the differences in reaching and connecting with each audience authentically.

By bringing together marketers from all industries and by offering tactical how-to’s, strategies and more for both B2B and B2C customers, Content Marketing Conference 2017 is focused less on any one piece of the puzzle and more on the much larger and more important whole.


Keeping Up With the Joneses

Just when you think you’ve mastered all of the latest techniques and best practices, VR or augmented reality comes along and turns the whole industry on its head.

CMC takes these innovative concepts and techniques and breaks them down into bite-sized pieces that are easier to digest for your industry and business model.

Content Marketing Conference 2017 provides attendees access workshops and tracks aimed at interactive content, agency education, advanced analytics, and more.

The event also offers a higher caliber of speakers and opportunities all aimed at the same essential target. Figuring out how you can best take advantage of the tools and resources used by experts!

Travis Wright who is also known as the Digital Disrupter, is an industry thought leader and author with over 15 years of experience in managing interactive marketing projects.

Travis will be giving a keynote discussion on industry innovation with insights from his new book “Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience.”.

Other keynote speakers this year include Ron Tite of The Tite Group, Larry Kim of WordStream and of course, Byron White of WriterAccess and Content Marketing Conference.


The Environment

Perhaps the most important aspect that sets Content Marketing Conference 2017 apart from other top marketing conferences is it puts you in a room with roughly 300 other content marketing professionals with similar goals, frustrations, and aligned interests.

The life of a content marketer can at times be a solitary one but industry events like CMC are great opportunities to be around “your people.”

Get up close and personal with others who share the same vision and goals, share ideas, and take advantage of the types of valuable networking opportunities that will last you a lifetime.

Not to mention that CMC is also taking place on the beautiful, historic Boston waterfront!

If a juicy lobster roll, the lush outfield of Fenway Park, and the promise of hearing Bostonians speak without their r’s isn’t enough, see why Entrepreneur just rated CMC one of the 10 Marketing Conferences Entrepreneurs Must Attend in 2017!


What is the top deciding factor for you before registering for a marketing conference or event?