Virtual reality (VR) is no longer the realm of science fiction or a figment of the video game industry’s imagination.

It’s here, and virtual reality campaigns & storytelling are changing the face of both inbound and outbound marketing strategies.

How do you plan to incorporate VR into increasing engagement with your customers?

In the world of VR & branded content, hotels are using VR to show off the inside of rooms and craft after-work getaways to entice booking a real-life room.

Most other branded content has been experiential events like sports and concerts that put the viewer in the middle of the action or being stuck watching people play with VR sets.

As VR continues to evolve and the cost barriers in production continue to fall, virtual reality and content marketing are going to start going hand-in-hand.


Virtual Reality & The Future of Content Marketing

When deciding how you’re going to incorporate VR into your marketing strategy, you need to keep context in mind.

Whether you’re showing off what your business is capable of or using the medium to tell a story, embracing the VR revolution means not using it for the sake of it.

Just like when game developers made mistakes with full-motion video (FMV) in the 90s because they thought it would be the next huge thing, there were gaps in both the stories and experiences that made the technical achievements of FMV something that studios used for the sake of it rather than improving upon the method to make a good game.

Coming up with a great idea for a virtual world may be fun, but the experience that the user is having still needs context.

Showing off a hotel room with a gorgeous view helps sell the room, but when using VR to tell a story there needs to be context for it instead of showing off shiny graphics.

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