Deck the halls with chains of emails,
Fa la la la la, la la la la,
Tis the season for holiday marketing,
Fa la la la la, la la la la.
As soon as Halloween is out the door, businesses pounce at the opportunity to create and send out holiday marketing campaigns.
According to ABC News the average American adult will spend approximately $700 on holiday gifts, which equates to an estimated $465 billion in holiday spending.
Businesses looking to capitalize on this spending boom recognize that email marketing is a proven way to reach their awaiting audience and customers.
Holiday Email Marketing: The Competition Is Fierce
During the week leading up to Cyber Monday 2015 Constant Contact sent 1.5 billion emails on behalf of businesses throughout the country.
The number of emails sent is expected to rise in 2017 as the competition increases in ferocity. To help you reach your consumers here are seven proven holiday email marketing tips.
- Make emails useful with a holiday gift buying guide. Very rarely do we get a gift guide that gets it right, so nailing your buyer persona and customer journey is crucial in select gifts sure to delight.
- Let consumers customize their holiday email marketing subscriptions to receive personalized deals that are associated with their purchasing histories.
- Capture the motivated shoppers with an early bird special. The longer the sale period, the more opportunity you have to surpass your sales goals.
- Remember to use best practice marketing tactics. Including: sending your emails out at the right time of the day, using an engaging subject line, and embedding direct links to your sale or product pages within the emails.
- Send a customer appreciation email that is personalized to their unique buying history.
- Don’t forget that many people make last minute purchases. So spice up your offerings with a “last minute gift giving” email blast.
- Keep it short and sweet. While it might be tempting to send numerous deals every day, be careful that you don’t bombard your customers with too many emails. When you send too many emails, your customers are more likely to ignore them, send them to the trash, or become annoyed and unsubscribe.
Through these proven email marketing tips, you can connect with your customers during the holiday season and simultaneously increase your sales.
Remember that “tis the season to be jolly” and good marketing tactics combined with an appreciative consumer audience will lead to good spirits for all.
Looking for more actionable tips on how to take your email marketing to the next level? We will have thought leaders like the CEO of HubSpot Brian Halligan, Erica McGillivray of Moz and more speaking at Content Marketing Conference 2017 in Boston!
Laura P is a talented WriterAccess freelance writer with a background in Marketing. If you’re looking for help to bolster your 2017 content marketing strategy, we can help!