by Byron White | Jun 8, 2016 | Content Creation
Bright, bubbly, and by all appearances full of far more coffee than had been imbibed by yours truly (or, indeed, the entirety of the ballroom), Kindra Hall bounded on stage for her 9 AM CMC16 keynote on “The Irresistible Power of Strategic Storytelling” with similarly...
by Byron White | Jun 6, 2016 | CMC News & Announcements
Dennis Yu, CTO of Blitzmetrics and international speaker on Facebook marketing, has caught Golden State Warrior fever. At this year’s Content Marketing Conference, Dennis turned his session “The 12 KPIs of Content Marketing” into a walk-through...
by Byron White | Jun 3, 2016 | CMC News & Announcements
Traditional content marketing takes a long time to plan and perform, especially when you involve many people from a company. You push all your content out at once, which gains a spike in customer views and engagement. Then, customer interest wanes and you’re back to...