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Calls to action are key for getting online visitors to do what you want, and you can quickly pop a free CTA share button anywhere you wish with AddThis.

This content distribution tool encourages readers to share your content with their zillions of pals via email, social media or other available channels that you choose.

Start using the tool by simply selecting the share buttons you want to include on your site, and AddThis will generate code that you can copy and paste into your desired location.

AddThis is available as a plug-in for WordPress and in other formats for other content management systems.

In addition to making your content easy to share with its colorful array of buttons, AddThis lets you create a free account to monitor and evaluate the sharing activity.

Pros

You can have AddThis up and running on your website in a matter of minutes, with no account required for installation.

The wide range of sharing outlets includes Facebook, Twitter, Google+, Pinterest and even most of the lesser-known channels.

You can include as few or as many channels as you wish, with additional customization options available for how the buttons will look and where they will appear on your site. The basic version is free.

Cons

Setting up an AddThis account opens the door to the tracking options, but they can be fairly complicated.

To accurately track activity on various channels, you need to spend a considerable amount of time setting up the tracking feature and customizing the data it generates.

You’ll also be on your own when it comes to analyzing the data. Although AddThis provides a significant amount of data about users’ sharing behavior, it doesn’t offer much explanation about what the data actually means.

Advanced features, such as the mobile sharing toolbar and customized buttons, require an upgrade to AddThis Pro for $12 per month or $99 per year.

 

To find more content marketing tools to add to your arsenal, consider attending the Content Marketing Conference in 2016!

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