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Trends that will change content creation

Content creation and marketing is at an all time high and experts predict that content will continue its reign for years to come.

Other trends in technology, however, will change content creation and online marketing strategy approaches to fit new devices, adapt to user behaviors, automate processes and respond to other consumer demands.

Wearables

Wearable technology is already popular but the market for connected glasses, jewelry, headgear, belts, wrist wear, patches and exoskeletons will strengthen over the next decade.

In fact, Research and Markets predicts that the wearable electronics market will grow from $20 billion in 2015 to almost $70 billion in 2025.

In addition to tracking heart rate improving physical performance, consumers will use these small, wearable devices to glance at ultra-brief news alerts.

This means content must be presented in keyword-rich headlines and condensed text formats that is comfortable to read on a small screen.

Adoption of New Devices

Smart phones and other mobile devices will continue to gain popularity. The latest annual Mobility Report from Ericsson expects global smartphone subscriptions will rise from 2.6 billion today to 6.1 billion by 2020, when 80 percent of all mobile data traffic will come from smartphones.

Content creation must evolve to fit mobile device screen formats and still provide the information users desire.

In a recent survey published in 2014, 85 percent of respondents said that mobile devices are a central part of everyday life. On average, the survey participants spent 3.3 hours per day on their smartphones.

This means that marketers must optimize websites so the format looks right on these mobile devices. On the other hand, 85 percent of survey respondents said that these optimized websites do not give enough information.

Loyalty to Old Devices

Many turn to their tablets to find the content they are looking for. Of the smartphone owners in the Ericsson report, 73 percent also own a tablet and 41 percent say that they use their smartphone and their tablets simultaneously at least once per day.

Creating content that readers can access across multiple devices is helpful but tailoring that content for each type of device will become increasingly essential.

Algorithmic Curation

Algorithmic curation automatically selects what content to display to users, which content to hide, and the overall presentation of the content.

Almost everyone who has used the internet to read news, visit social media or used a search engine has encountered algorithmic curation and most people never realize it.

Algorithm curation often uses “recommender systems” to gather content personalized to each individual. Google, Facebook, Netflix, Pandora and many other big companies already use algorithmic curation to create content that caters to the individual’s desires.

Facebook and Twitter use this type of customization and personalization curation to allow user to control friend requests and the content they receive.

Content creation, content generation and online marketing strategy approaches are always changing to fit the needs of internet users and the companies trying to reach them.

To learn more about the trends that will affect your content generation and online marketing strategy, plan to attend the Content Marketing Conference at the Rio Suites Hotel in Las Vegas on May 17 – 19, 2015.

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