by Content Marketing Conference | Aug 31, 2015 | Content Strategy
Writing instructors will tell you the same thing. Don’t use ten words when five will do. Is it time to simplify your content marketing strategy? If your marketing strategy is making you feel like you’re trying to tread water wearing concrete sneakers,...
by Content Marketing Conference | Aug 28, 2015 | Content Creation, Content Optimization
Content marketing is a sly, swift beast – challenging to dominate, and without guidance, it can easily lead its pursuers on a wild goose chase. Businesses don’t usually mean to use outdated modalities in their digital marketing strategy, but without a...
by Content Marketing Conference | Aug 24, 2015 | Content Performance
In 2014, marketers greatly increased their investment in content with nearly 60 percent increasing on some level and 12 percent increasing on a significant level. These trends have continued in 2015 and with good reason. You know that your content marketing is...
by Content Marketing Conference | Aug 21, 2015 | Content Distribution
When you are developing a marketing strategy, there is a fine line between expanding your distribution channels and overwhelming yourself with too many channels to manage competently. While it may seem like a good idea to jump on each bandwagon when you hear the...
by Content Marketing Conference | Aug 17, 2015 | Content Creation
What is content marketing worth if it does not engage readers? Not much. You have 10 to 20 seconds to capture your readers’ attention. Is your content engaging? To engage readers, content must be scannable, important, and create an emotional connection. Content that...