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Top of funnel content marketing

Digital marketing strategy has changed rapidly since the onset of the Internet. As technology has advanced and users have become more proficient, marketers have developed new methods of reaching prospects and customers online. Mobile technology has added a new layer of complexity to digital marketing.

Customers are now searching the Internet from their smartphones and tablets at least 50 percent of the time, meaning that online marketing strategies need to keep up with the marketplace. If you are not already using content marketing to reach your customers, then you are missing some of the most dedicated Internet prospects.

Statistics show that 78 percent of mobile searches for local business information on the Internet result in a purchase and that 25 percent of searchers in the U.S. use only mobile devices to search the Internet.

 

What Does this Mean for You as a Business Owner?

As a business owner, you need to catch up to what is going on with mobile technology and learn how to use both content marketing and mobile marketing to your own advantage like many other small business owners across the country.

While not rocket science, content marketing can change your revenue stream exponentially if you are willing to invest your time and money on a long-term content marketing strategy to reach customers digitally.

If you are like many business people, you live with a smartphone glued to your side. Well, so do your customers and prospects.

If you think about how you search for your own purchases online, both personal and business, you will realize that your customers are doing their own research on their purchases long before they contact your company to discuss products or services.

Using content marketing, you can reach these prospects while they are still trying to decide whether they need your products or services, how much they want to invest in them and what model they prefer. You can help them make those decisions and take them through the sales funnel from the top.

 

Top of the Funnel

Many businesses are losing customers and revenues because they are not catering to this growing segment of prospects. They are losing the chance to connect with new and returning customers at the top of the funnel.

You and your marketing team have a unique advantage over your competitors by educating yourselves in successful techniques, strategies and tools to improve your content marketing ROI at the annual Content Marketing Conference in Las Vegas May 17 – 19, 2016.

This conference is a one-of-a-kind opportunity to learn from marketing professionals who are experts in content marketing and other small businesses who have used these techniques and tools to explode their own success.

You can sit down one-on-one with experienced content marketing professionals and network with other business owners in a range of industries to learn what has worked for them.

This content strategy conference will give you the tools you need to propel your business into this growing area of marketing to the new generation of buyers who need your products and services.

 

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